I'm a freelancer who specializes in... from... Give an introduction about yourself, who are you, what are your most important skills and what differentiates you from other freelancers. This is the first thing clients will see. They are often interested in sector experience and knowledge, so please mention it. --- **Employment and project experience** **Senior Designer** Acme Co. _January 2017 - March 2017_ **UX Designer** Microsoft Inc. _January 2019 - March 2019_…

Muhammad Irfan Wadood

I'm a freelancer who specializes in... from... Give an introduction about yourself, who are you, what are your most important skills and what differentiates you from other freelancers. This is the first thing clients will see. They are often interested in sector experience and knowledge, so please mention it. --- **Employment and project experience** **Senior Designer** Acme Co. _January 2017 - March 2017_ **UX Designer** Microsoft Inc. _January 2019 - March 2019_…

Available to hire

I’m a freelancer who specializes in… from…

Give an introduction about yourself, who are you, what are your most important skills and what differentiates you from other freelancers. This is the first thing clients will see. They are often interested in sector experience and knowledge, so please mention it.

Employment and project experience

Senior Designer Acme Co.
January 2017 - March 2017

UX Designer Microsoft Inc.
January 2019 - March 2019

See more

Language

English
Fluent
Urdu
Fluent

Work Experience

Digital Marketing Manager at TCBI Inc, USA
January 1, 2018 - December 31, 2019
Directed end-to-end digital marketing campaigns across Amazon, eBay, Walmart, and Shopify; developed account strategies, product research, SEO listings, PPC, pricing, fulfillment, and customer service; achieved growth in online sales.
E-commerce Manager at Custom Packaging Pro LLC, USA
January 1, 2016 - December 31, 2018
Directed end-to-end SEO strategies, achieving top rankings for 25+ competitive keywords; managed cross-functional team and content creators; led migration of website platforms, optimizing for mobile-first indexing and accessibility.
Digital Marketing Manager (Team Lead) at IPSU USA
January 1, 2014 - December 31, 2016
Led a digital team of 25+ in executing nationwide campaigns; boosted brand awareness by 40% through targeted content marketing and influencer collaboration; oversaw migration of website platforms and mobile indexing; implemented data-driven optimization.
SEO Manager at AAP Enterprises, Lahore
January 1, 2013 - December 31, 2014
Orchestrated SEO transformation that improved Google ranking from page 5 to top 3 within 6 months; used Screaming Frog and Moz for audits and technical improvements.
SEO Expert at Shopping at Lahore
January 1, 2012 - December 31, 2013
Conducted competitor gap analysis to identify long-tail keyword opportunities; executed over 100 monthly off-page activities including guest posting, directory submissions, and forum engagement.
Chief Marketing Officer at Cyber Imaging System, Inc.
October 1, 2019 - December 31, 2021
Led marketing strategy and growth initiatives, developed a strategic road map, and drove online revenue growth; spearheaded branding overhauls, managed a marketing budget, and implemented SEO, PPC, and multi-channel campaigns to improve traffic, CTR, and conversions.
Digital Marketing Consultant at Blackbird Packaging Solution
October 1, 2021 - December 31, 2023
Designed and executed a multi-channel digital marketing strategy, resulting in 35% more leads in six months; managed cross-functional teams; ensured on-time campaign delivery; leveraged data-driven insights from Google Analytics and SEMrush to improve targeting and ROI by 48%; directed PPC and social ad campaigns with budgets over $30,000 per month; boosted organic traffic by up to 60% within nine months.
Digital Marketing Manager (Team Lead) at IPS USA
January 1, 2014 - December 31, 2016
Led a national/international digital marketing program, managed a multi-disciplinary team, and implemented scalable SEO/SEM strategies; developed performance dashboards to enhance decision-making and reporting.
SEO Expert at Shoppingate
January 1, 2012 - December 31, 2013
Conducted competitor gap analysis, identified long-tail keyword opportunities, and executed monthly off-page activities to improve search visibility and rankings.
SEO Manager at Systronic IT Group Pvt Ltd
January 1, 2008 - December 31, 2010
Led SEO initiatives, oversaw on-page and off-page optimization, and collaborated with content/development teams to improve client rankings and organic performance.
SEO Executive at Symmatix.com.au, Lahore
January 1, 2010 - December 31, 2012
Executed SEO strategies with focus on on-page optimization, link-building, and performance analysis to drive ranking improvements.

Education

Bachelor of Computer Science at Bahauddin Zakariya University (BZU), Multan
January 1, 2004 - December 31, 2008
Matriculation at Jinnah Foundation High School, Lahore
January 1, 2001 - December 31, 2001
Matriculation at Jinnah Foundation High School, Lahore
January 1, 2001 - January 1, 2001
Diploma of Associate Engineering (Electrical) at Govt College of Technology, Lahore
January 1, 2004 - January 1, 2008

Qualifications

Google My Business Certification
January 1, 2016 - January 1, 2017
Google Analytics Certification (Advanced)
January 1, 2017 - January 1, 2018
Bing Ads Accredited Professional
January 1, 2016 - January 1, 2017
Google My Business Certification
January 1, 2016 - January 1, 2017
Google Analytics & Google Search Certification
January 1, 2017 - January 1, 2018
Bing Accredited Professional
January 1, 2016 - January 1, 2017
Microsoft Excel Certification
January 1, 2016 - January 1, 2017

Industry Experience

Software & Internet, Retail, Media & Entertainment, Professional Services
    paper SEO Strategy & Organic Growth for Sweden-Based Dual Language Website

    Led SEO for a Sweden-based law firm with a dual-language site (Swedish/English).
    Fixed hreflang errors, cleaned up indexing, separated sitemaps, improved site speed, and structured clear /sv/ and /en/ URLs.
    Mapped keywords by language and intent, rewrote service pages for competitive legal terms, and created client-focused content.
    In 6 months: strong impression growth, higher rankings, and more qualified organic leads in both markets.

    paper High-Traffic SEO Growth & Ranking Optimization Campaign

    Led a 6-month SEO campaign that scaled organic clicks from 28K to 52K (+86%) and impressions from 1.67M to 3.51M (+110%). Improved average position from 27.8 to 19 through technical audits, indexing fixes, intent-based keyword mapping, and semantic SEO restructuring. Optimized site architecture, internal linking, and crawl efficiency for sustainable growth.

    paper Competitor Mapping for Local Market Domination

    Built a complete competitive map of Singapore’s service business landscape covering 500+ locations. Identified density clusters, service gaps, and expansion opportunities using Google My Maps. This intelligence became the blueprint for localized SEO domination, precision ad targeting, and data-driven growth decisions. No more guessing—just clear market visibility that turned overlooked neighborhoods into revenue opportunities.