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I'm a hands-on E-commerce marketer who loves bringing brands to life online and making the customer journey feel effortless. Over the years, I've helped businesses grow — from launching my own Shopify brand to driving 85% YoY revenue growth for established companies. I'm passionate about understanding what makes people click (literally), using data to shape smarter strategies, and creating digital experiences that not only look good but perform.…I'm a hands-on E-commerce marketer who loves bringing brands to life online and making the customer journey feel effortless. Over the years, I've helped businesses grow — from launching my own Shopify brand to driving 85% YoY revenue growth for established companies. I'm passionate about understanding what makes people click (literally), using data to shape smarter strategies, and creating digital experiences that not only look good but perform.

Mary-Jane Cumming

Project Manager, Production Coordinator, Assistant Producer, +7

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I'm a hands-on E-commerce marketer who loves bringing brands to life online and making the customer journey feel effortless. Over the years, I've helped businesses grow — from launching my own Shopify brand to driving 85% YoY revenue growth for established companies. I'm passionate about understanding what makes people click (literally), using data to shape smarter strategies, and creating digital experiences that not only look good but perform.…I'm a hands-on E-commerce marketer who loves bringing brands to life online and making the customer journey feel effortless. Over the years, I've helped businesses grow — from launching my own Shopify brand to driving 85% YoY revenue growth for established companies. I'm passionate about understanding what makes people click (literally), using data to shape smarter strategies, and creating digital experiences that not only look good but perform.

Available to hire

I’m a hands-on E-commerce marketer who loves bringing brands to life online and making the customer journey feel effortless.

Over the years, I’ve helped businesses grow — from launching my own Shopify brand to driving 85% YoY revenue growth for established companies. I’m passionate about understanding what makes people click (literally), using data to shape smarter strategies, and creating digital experiences that not only look good but perform.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Founder | 360 Digital Manager at Wag Adventures Pty Ltd

September 1, 2024 - Present

Leading product development, digital strategy, and Shopify store build with sizing tools, pre-orders, and personalization; sourced global manufacturing and managed fulfilment from prototype to delivery; led end-to-end launches of Shopify stores and implemented reviews.

Freelance Digital Marketing Consultant at Freelance

January 1, 2020 - Present

Designed and executed digital marketing campaigns for small businesses across fitness, health, wellness, and professional services. Led end-to-end launches of Transform 180 Gym, Lux Pool Care, and Upstream; developed seasonal campaigns and integrated social media, email, and CRM workflows; optimized for online and offline channels.

E-commerce Manager at Mr Vitamins

June 1, 2020 - February 28, 2023

Managed e-commerce operations, digital marketing, and online storefronts; built growth strategies and optimized customer journeys to drive online revenue.

Digital Manager / E-commerce Manager at Skin Kandy

May 1, 2023 - May 31, 2024

Led digital marketing and e-commerce operations; developed omnichannel campaigns, built scalable processes, and enhanced online customer experiences.

E-commerce Manager at White Canvas

May 1, 2024 - September 30, 2024

Drove online sales via Meta and Google lead campaigns, UGC-style content, and influencer partnerships; built Klaviyo email flows and lean CRM; launched full-funnel campaigns with no external agency support.

Marketing Coordinator / Social Media & Marketing at Hudson Homes

June 1, 2015 - November 30, 2017

Redesigned marketing collateral, aligned with brand identity; authored copy for property listings, and supported integrated marketing efforts across channels.

Social Media & Marketing Coordinator at Zoggs

November 1, 2017 - June 30, 2021

Oversaw social media strategy and marketing activities for Sydney-based brand; coordinated campaigns and content across platforms.