I am a strategic and results-driven programmatic media buyer and campaign manager with a strong background in programmatic advertising, digital marketing, and media strategy. Currently serving as a Sr. Programmatic Campaign Manager and Ad Operations Lead specializing in executing, optimizing, and reporting on display and programmatic campaigns, ensuring client success through conversion development and creative ad solutions while also managing a big group of campaign managers. I was a Sr. Digital Strategist for several platforms (Google & Bing/Microsoft Ads, Social Media Ads) where I crafted data-driven strategies for online distribution and amplification, mapping advertising budgets, and optimizing social platforms for conversion across various commerce ecosystems. Been part of Data Team where I showcase my expertise on gathering data and creating stories out of numbers using Microsoft Power BI and Google Looker Studio. Leadership skills shine through Account Director roles in the past at multiple creative agencies., where I successfully led advertising campaigns, managed creative teams, nurtured client relationships, and ensured projects were delivered on time and within budget. I have also experiences on graphic designing and web development as I am accepting freelance projects for these services.

I am a strategic and results-driven programmatic media buyer and campaign manager with a strong background in programmatic advertising, digital marketing, and media strategy. Currently serving as a Sr. Programmatic Campaign Manager and Ad Operations Lead specializing in executing, optimizing, and reporting on display and programmatic campaigns, ensuring client success through conversion development and creative ad solutions while also managing a big group of campaign managers. I was a Sr. Digital Strategist for several platforms (Google & Bing/Microsoft Ads, Social Media Ads) where I crafted data-driven strategies for online distribution and amplification, mapping advertising budgets, and optimizing social platforms for conversion across various commerce ecosystems. Been part of Data Team where I showcase my expertise on gathering data and creating stories out of numbers using Microsoft Power BI and Google Looker Studio. Leadership skills shine through Account Director roles in the past at multiple creative agencies., where I successfully led advertising campaigns, managed creative teams, nurtured client relationships, and ensured projects were delivered on time and within budget. I have also experiences on graphic designing and web development as I am accepting freelance projects for these services.

Available to hire

I am a strategic and results-driven programmatic media buyer and campaign manager with a strong background in programmatic advertising, digital marketing, and media strategy. Currently serving as a Sr. Programmatic Campaign Manager and Ad Operations Lead specializing in executing, optimizing, and reporting on display and programmatic campaigns, ensuring client success through conversion development and creative ad solutions while also managing a big group of campaign managers.

I was a Sr. Digital Strategist for several platforms (Google & Bing/Microsoft Ads, Social Media Ads) where I crafted data-driven strategies for online distribution and amplification, mapping advertising budgets, and optimizing social platforms for conversion across various commerce ecosystems.

Been part of Data Team where I showcase my expertise on gathering data and creating stories out of numbers using Microsoft Power BI and Google Looker Studio.

Leadership skills shine through Account Director roles in the past at multiple creative agencies., where I successfully led advertising campaigns, managed creative teams, nurtured client relationships, and ensured projects were delivered on time and within budget.

I have also experiences on graphic designing and web development as I am accepting freelance projects for these services.

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Language

English
Fluent

Work Experience

Ad Operations Lead, Sr. Programmatic Campaign Manager at Velocity Made Good International
October 1, 2023 - Present
Omnichannel campaign management focusing on programmatic campaigns; managing GMP (DV360, CM360, SA360, GA4) with seasonal usage of Trade Desk and Innovid DSPs and IAS. Analyze insights and overall strategy with the Media Planning team; responsible for online distribution, amplification, and competitive analysis; map distribution segments per platform and allocate budgets based on KPIs and objectives; campaign optimization and performance monitoring; project management and leading the ad operations team for ad set designation and deadline management.
Accounts Director, Paid Media & Digital Marketing at SlingShot Design Studio
November 1, 2016 - July 1, 2020
Plan projects, coordinate cross-functional teams, and manage budgets. Lead client relationships and campaign strategy, ensuring projects are delivered on time and within budget. Oversee paid media, display, paid search, and social advertising; monitor day-to-day performance and optimize campaigns across channels.
Accounts Director at TBWA/SMP
August 1, 2020 - September 1, 2022
Build client relationships and mentor teams in both agency and in-house settings; lead clients' campaign advertising strategies by keeping projects on time and within budget.

Education

Bachelor of Science in Business Administration, Major in Marketing at Trimex Colleges
January 1, 2010 - January 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services