My name is MJ. I'm a documentary filmmaker for the most part. I also specialize in content creation, graphic design, and editing. Over the past few years, I have been making social content and designs for major brands including: Tim Hortons, Claussen Pickles, Kraft Dinner, and MLSE.…

MJ Cobb

My name is MJ. I'm a documentary filmmaker for the most part. I also specialize in content creation, graphic design, and editing. Over the past few years, I have been making social content and designs for major brands including: Tim Hortons, Claussen Pickles, Kraft Dinner, and MLSE.…

Available to hire

My name is MJ. I’m a documentary filmmaker for the most part. I also specialize in content creation, graphic design, and editing. Over the past few years, I have been making social content and designs for major brands including: Tim Hortons, Claussen Pickles, Kraft Dinner, and MLSE.

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Work Experience

Junior Content Creator at GUT Toronto
June 1, 2023 - August 31, 2024
GUT Toronto's first ever content creator. Responsible for creating social media content for GUT Toronto and its clients.
Content Creator at The Kitchen North America
August 19, 2024 - October 6, 2025
Senior Creator at VaynerMedia Canada
October 26, 2025 - Present
A Senior Creator at VaynerMedia. Responsible for creating content for MLSE.

Education

High School Diploma at Appleby College
September 1, 2015 - April 30, 2019
OSSD, Appleby Diploma, AP Capstone Diploma, Honours in 4U Writer's Craft and 4U Visual Arts Leadership Roles Arts Prefect, Round Square International Conference Co-Chair Scholarships: Sir Edmund Walker Scholarship Recipient Awards: Alumni Association Jubilee Award for Artistic Leadership, Williams Award for All-Round Distinction, Varsity 'Colours' Recipient for Stage Management in All-School Play, Gold Optimates, Duke of Edinburgh Bronze Recipient
Bachelor of Fine Arts at Toronto Metropolitan University
September 1, 2019 - April 30, 2023
Scholarships: Entrance Scholarship Awards: Elvino Sauro Film Award, William F. White Film Equipment Award

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment
    Cult of Running

    Between 2023 and 2025, I documented Toronto’s booming running scene as it transformed from a niche subculture into something that resembled a religious movement. The final film observes how running is organized and worshipped through the eyes of both veterans and newcomers. Funny, tense and deeply human, Cult of Running explores what happens when a simple sport becomes an identity.

    I also screened the film at Bevy on May 22, where I sold all 145 seats.

    You can learn more here: https://www.twine.net/signin

    Jimmy Holmstrom Interview
    I met up with Jimmy Holmstrom, the organ player for the Toronto Maple Leafs. I interviewed him for twenty minutes and developed a handful of social media posts. This one went viral on YouTube Shorts.…
    Heinz x Banksy
    I wanted to remind ketchup fans of Heinz's place in the pantheon of great billboard ads by making them think that we commissioned the iconic Banksy. This post saw great engagement, with some Instagram users convinced this was a real Banksy. graphicdesigner illustrator branding content…
    Pickle Cardigan
    For Claussen Pickles, I designed a limited edition cardigan. Inspired by upcycling videos, where young people transform thrifted items into one-of-a-kind pieces. I had the idea to design a unique cardigan that “someone’s grandma probably knitted.” I drew inspiration from our tagline: “from vine to brine in ten days.” I then personally sent the cardigan to a follower in the United States. video fashion brand…
    Stir to Survive
    Kraft Dinner wanted to reinforce its Canadian-ism in a tense political climate. I knew that Netflix's hit show, Drive to Survive, brought younger audiences into the world of F1. So, I leaned into this by writing, directing, and editing an documentary parody on social. I wrote it, storyboarded it, cast it, directed it, edited it, and mixed it. video parody commercial filmdirector…