I’m a Senior Product Designer and UX/UI specialist with 8+ years of experience creating SaaS platforms, B2B systems, and high-converting digital products. I work with startups, agencies, and product teams to transform complex ideas into intuitive, scalable user experiences. My expertise spans product discovery, UX strategy, interface design, and design systems. I’ve collaborated with global teams across the UK, EU, and US, delivering end-to-end design from research and wireframes to polished UI and developer handoff. My work has helped SaaS platforms onboard 100+ businesses and over 10,000 users, while improving onboarding speed and user engagement through data-driven UX improvements.…

MKDesign

I’m a Senior Product Designer and UX/UI specialist with 8+ years of experience creating SaaS platforms, B2B systems, and high-converting digital products. I work with startups, agencies, and product teams to transform complex ideas into intuitive, scalable user experiences. My expertise spans product discovery, UX strategy, interface design, and design systems. I’ve collaborated with global teams across the UK, EU, and US, delivering end-to-end design from research and wireframes to polished UI and developer handoff. My work has helped SaaS platforms onboard 100+ businesses and over 10,000 users, while improving onboarding speed and user engagement through data-driven UX improvements.…

Available to hire

I’m a Senior Product Designer and UX/UI specialist with 8+ years of experience creating SaaS platforms, B2B systems, and high-converting digital products.

I work with startups, agencies, and product teams to transform complex ideas into intuitive, scalable user experiences. My expertise spans product discovery, UX strategy, interface design, and design systems.

I’ve collaborated with global teams across the UK, EU, and US, delivering end-to-end design from research and wireframes to polished UI and developer handoff. My work has helped SaaS platforms onboard 100+ businesses and over 10,000 users, while improving onboarding speed and user engagement through data-driven UX improvements.

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Language

English
Fluent

Work Experience

Senior UX/UI Designer (Associate Creative Director) at 916 Advertising & Media Services LLP – Bengaluru, India
February 4, 2015 - August 26, 2022
• Directed UX/UI design and creative strategy for digital platforms, marketing campaigns, and enterprise websites. • Delivered 30+ digital products across industries including healthcare, education, and e-commerce. • Led design teams and collaborated with stakeholders to deliver high-quality digital experiences.
Art Director & Senior Graphic Designer at Rhonda Bruchanski – Canada
July 5, 2012 - January 31, 2015
• Led creative design projects across digital, print, and marketing campaigns. • Developed brand identities, marketing materials, and digital assets for international clients.
Senior Creative Designer at Hariz M.E Media Advertising – Dubai UAE
May 1, 2009 - April 28, 2012
• Designed advertising campaigns and marketing collateral for major brands and events. • Contributed to award-winning campaigns including the Abu Dhabi Formula 1 Grand Prix marketing project.

Education

AAASP (Arena Animation Academic Specialisation Program) at Aptech University
July 31, 2007

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Gaming
    paper Chemeo Surface Coating – Brand Identity & Website Design

    Chemeo Surface Coating is an industrial services company specialising in advanced surface coating solutions. The project involved developing a modern brand identity and website that reflects the company’s technical expertise and professionalism.

    The design approach focused on creating a clean visual identity, strong typography, and a clear website structure to communicate the company’s services effectively.

    The final result provides a professional digital presence that improves credibility and helps potential clients understand the company’s capabilities.

    My Role
    • Brand identity design
    • Website UX/UI design
    • Visual design and marketing assets

    Tools
    Figma • Adobe Illustrator • Photoshop

    paper Geosynthetics Ltd – B2B Product Platform UX/UI Design

    Geosynthetics Ltd is one of the UK’s leading suppliers of geosynthetic materials used in civil engineering and environmental construction projects.

    The project focused on designing a modern and structured digital platform that allows engineers, contractors, and businesses to easily explore complex product categories and technical specifications.

    The interface was designed to improve navigation across large product catalogues and present technical information in a clear and accessible way.

    My Role
    • UX strategy and information architecture
    • Product catalogue structure design
    • UI design and component system
    • Responsive web design

    Tools
    Figma • FigJam

    paper Omega Build – E-commerce Website UX & UI Redesign

    Omega Build is a UK-based company specialising in glazed roof systems and outdoor structures. The project focused on redesigning the company’s e-commerce website to create a more modern, visually engaging, and conversion-focused user experience.

    The redesign improved product discovery, simplified navigation, and enhanced the overall product browsing experience. A responsive UI system was developed to ensure a seamless experience across desktop, tablet, and mobile devices.

    The new design aligns with the brand’s premium positioning while making complex construction products easier for customers to understand and purchase.

    My Role
    • UX research and information architecture
    • Wireframes and interaction design
    • UI design for e-commerce pages
    • Design system and component library

    Tools
    Figma • Adobe Creative Suite

    paper White-Label Pet Insurance Mobile App – UX Strategy & Design System

    This project involved designing a white-label mobile application for a pet insurance platform used across European and US markets. The objective was to create a flexible design system that could support multiple insurance brands while maintaining a consistent and user-friendly experience.

    The app allows pet owners to easily browse insurance plans, manage policies, submit claims, and access important account information through a simple and intuitive interface.

    The design focused on improving usability, building user trust, and ensuring accessibility across devices.

    My Role
    • UX research and user journey mapping
    • Mobile app UX/UI design
    • Design system development
    • Collaboration with product and engineering teams

    paper Raffilio – SaaS Platform for Launching Online Raffle Businesses

    Raffilio is a SaaS platform designed to help businesses launch and manage their own online raffle competitions. The goal of the project was to create a scalable and user-friendly platform that simplifies the process of setting up competitions, managing entries, and tracking performance.

    The design focused on creating a clear onboarding experience, intuitive dashboards, and streamlined account management flows to help new businesses quickly get started on the platform.

    Through user research and UX optimisation, the platform was redesigned to improve usability and reduce friction in the setup process.

    My Role
    • Product discovery & UX strategy
    • User flow design
    • Wireframing & interactive prototypes
    • UI design and design system creation

    Tools
    Figma • FigJam • Jira

    paper FAD Look – Trend-Driven iOS Fashion E-commerce App

    FAD Look is a modern iOS e-commerce mobile application designed for fashion-forward shoppers looking for stylish accessories, clothing, and jewellery in one seamless shopping experience.

    The goal of this project was to create a visually engaging and intuitive mobile shopping platform that combines bold fashion aesthetics with smooth user journeys. The app focuses on effortless product discovery, streamlined navigation, and a frictionless checkout experience.

    The design emphasises clean UI patterns, mobile-first usability, and a strong visual identity to reflect the fast-paced nature of the fashion industry.

    Key Features
    • Trend-driven product discovery
    • Intuitive navigation and category browsing
    • Seamless shopping cart and checkout flow
    • Visually rich product galleries
    • Mobile-first UX optimised for iOS users

    My Role
    • UX Research
    • User Journey Mapping
    • Wireframing & Prototyping
    • UI Design for iOS
    • Interaction Design

    Tools Used

    Figma • FigJam • Adobe Creative Suite