I am Maxine Trinidad Pueblo, a Senior Visual & Information Designer with 8+ years of experience translating complex strategy into high-impact visual narratives. I specialize in scalable presentation systems and brand architecture for global enterprise clients, blending aesthetics with cognitive clarity to help organizations communicate ideas effectively. Since co-founding Mockupbird Design Studio, I lead end-to-end brand operations and product development, delivering crafted decks and brand systems for startups and established companies alike. I draw on a dual background in Information Design and Creative Writing to craft narratives that are persuasive, accessible, and visually compelling across media and markets.

Maxine Trinidad Pueblos

I am Maxine Trinidad Pueblo, a Senior Visual & Information Designer with 8+ years of experience translating complex strategy into high-impact visual narratives. I specialize in scalable presentation systems and brand architecture for global enterprise clients, blending aesthetics with cognitive clarity to help organizations communicate ideas effectively. Since co-founding Mockupbird Design Studio, I lead end-to-end brand operations and product development, delivering crafted decks and brand systems for startups and established companies alike. I draw on a dual background in Information Design and Creative Writing to craft narratives that are persuasive, accessible, and visually compelling across media and markets.

Available to hire

I am Maxine Trinidad Pueblo, a Senior Visual & Information Designer with 8+ years of experience translating complex strategy into high-impact visual narratives. I specialize in scalable presentation systems and brand architecture for global enterprise clients, blending aesthetics with cognitive clarity to help organizations communicate ideas effectively.

Since co-founding Mockupbird Design Studio, I lead end-to-end brand operations and product development, delivering crafted decks and brand systems for startups and established companies alike. I draw on a dual background in Information Design and Creative Writing to craft narratives that are persuasive, accessible, and visually compelling across media and markets.

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Language

English
Fluent
Tagalog
Fluent

Work Experience

Lead Designer & Co-founder at Mockupbird Design Studio
October 1, 2021 - Present
Direct creative strategy and visual execution for enterprise-level clients. Specialize in architecting 'unbreakable' template systems and narrative frameworks that professionalize startups for high-stake growth. Notable projects include LA & Landscape Architecture, Goodbank (FinTech), Sirius Master Plan (Real Estate), Properties Plus AU (Real Estate), and We Merch (B2B Logistics/E-commerce).
Founder at Hello Bird House Stationery
March 1, 2025 - Present
Direct end-to-end brand operations, product R&D, and digital-to-physical production workflows, managing the full life cycle from design to hand-crafted delivery.
Consultant / Designer at Selected International Clients
January 1, 2017 - December 31, 2021
Provided high-level design consultancy for international firms, focusing on technical precision and scalable capabilities across projects in health tech, fintech, real estate, and infrastructure, including Mind Beacon, Ki Health, Swift Medical, Distility, IP PIN KA, and AECOM Phillipses.

Education

BFA Information Design at Ateneo de Manila University
January 1, 2013 - January 1, 2017
BFA Creative Writing at Ateneo de Manila University
January 1, 2011 - January 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Software & Internet, Media & Entertainment, Real Estate & Construction, Education
    uniE621 Luxury Resort Masterplan Report
    I transformed a 100+ page masterplan for a luxury resort in Camarines Sur into a high-end investment document. The goal was to evolve a data-dense, technical report into a strategic deliverable that also embodies and communicates the vision of the finished location. graphicdesigner editorialdesign reportdesign
    uniE621 LA& Project Proposal Template
    Designed a modular brand system and narrative strategy that standardized internal document production and streamlined cross-functional communication. branding graphicdesigner templatedesign presentationdesign proposaltemplate
    uniE621 Properties Plus AU
    A real estate brand focused on providing assistance for immigrant Filipinos in Australia wanted a brand identity that set them apart from other real estate brands. Through a brand strategy workshop, we pinned down their unique personality and values and generated the brand identity to embody it. A project proposal / process deck was created for the client to present their prospective clients. branding presentationdesign brandstrategy
    uniE621 Lexia Conference Deck Refinement
    Lexia had a 100+ deck for a conference that needed modernizing and simplifying. The original deck was text heavy and repetitive, so I worked to generate several on brand slides that allowed for visual variation and simplified content better suited for live conference use.
    uniE621 Deck Template Design for Consultant Brand
    A consultancy approached to have their brand translated into a deck template that is on brand, easy to use, and has content for their current first three decks for outreach and client lead generation. branding graphicdesigner presentationdesign templatedesign
    uniE621 Pitch Deck Template for a Coworking Startup
    This deck was an unused design for a coworking startup who requested a pitch deck template. branding presentationdesign
    uniE621 Pitch Deck Refinement for Sandler
    Sandler approached with an existing pitch deck. The project involved taking inventory of their existing slides and determining best how each slide could show their diagrams and information optimally, while remaining on brand, and while updating the layout style to look more modern.
    uniE621 Pitch Deck Template for Women's Lifestyle Brand
    A personal project to design a 70+ page template for pitch decks with a set brand identity and target audience. The deck is designed to be easy to use, replicable, and with many variants per slide type. Each slide also has useful prompts for the user to give an idea of how they can structure their content within each slide. templatedesign presentationdesign branding
    uniE621 Keynote Speaker's Deck for Colliers PH Event
    I developed a cohesive personal brand identity and a high-impact keynote deck for a guest speaker invited by Colliers. The client's main issue was managing a surplus of ideas; they had trouble keeping the content clean and concise enough to function effectively as a speaker’s deck. In collaboration with the client, I redesigned the slides to apply their new personal branding and implemented a visual language that supported the script without using large blocks of text. I worked with them to cut and redistribute information until it flowed with their speech, ensuring the final deck functioned as both a supplementary stage visual and a readable document for guest distribution. graphicdesigner branding presentationdesign