I am Mahbuba Karim Shelly, a UI/UX designer with a marketing background who blends research, strategy, and design to create intuitive digital experiences. I have hands-on experience in user research, UX analysis, wireframing, prototyping, usability testing, and visual design, with a strong command of Figma for end-to-end product design. Over the years I have led end-to-end design case studies, including Shubheccha (NRB government app) and fintech projects like Rocket MFS, SafeBuy, focusing on improving usability, trust, and satisfaction through user-centered strategies.

Mahbuba Karim Shelly

I am Mahbuba Karim Shelly, a UI/UX designer with a marketing background who blends research, strategy, and design to create intuitive digital experiences. I have hands-on experience in user research, UX analysis, wireframing, prototyping, usability testing, and visual design, with a strong command of Figma for end-to-end product design. Over the years I have led end-to-end design case studies, including Shubheccha (NRB government app) and fintech projects like Rocket MFS, SafeBuy, focusing on improving usability, trust, and satisfaction through user-centered strategies.

Available to hire

I am Mahbuba Karim Shelly, a UI/UX designer with a marketing background who blends research, strategy, and design to create intuitive digital experiences. I have hands-on experience in user research, UX analysis, wireframing, prototyping, usability testing, and visual design, with a strong command of Figma for end-to-end product design.

Over the years I have led end-to-end design case studies, including Shubheccha (NRB government app) and fintech projects like Rocket MFS, SafeBuy, focusing on improving usability, trust, and satisfaction through user-centered strategies.

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Language

Bengali
Fluent
English
Advanced

Work Experience

UI/UX Designer (Leader) at NRB Government App (Shubheccha)
January 1, 2025 - Present
Led an end-to-end UX case study for the Shubheccha NRB government app, tackling critical usability gaps. By applying UX laws and conducting user research, I redesigned key flows to simplify the user journey and boost overall satisfaction.
UI/UX Designer (Leader) at Rocket MFS App (Fintech)
January 1, 2025 - Present
Redesigned key transaction flows using user research and UX principles to improve usability, clarity, and user trust.
UI/UX Designer (Leader) at SafeBuy
January 1, 2025 - Present
Designed SafeBuy, a secure secondhand marketplace app focused on building trust between buyers and sellers. Led end-to-end UX—from research and flows to wireframes and design guidelines—integrating escrow, secure chat, and safe meetup features.
UI/UX Designer (Leader) at Shubheccha App (NRB government app)
January 1, 2025 - Present
Led an end-to-end UX case study for the Shubheccha NRB government app, tackling critical usability gaps. By applying UX laws and user research, redesigned key flows to simplify the user journey and boost overall satisfaction.
UI/UX Designer (Leader) at Rocket MFS App
January 1, 2025 - Present
Led a case study for a fintech mobile app, redesigning key transaction flows using user research and UX principles to improve usability, clarity, and user trust.

Education

Bachelor of Business Administration - BBA, Marketing at North South University
January 11, 2030 - December 1, 2020
Bachelor of Business Administration - BBA, Marketing at North South University
January 11, 2030 - December 1, 2020
Bachelor of Business Administration - BBA, Marketing at North South University
January 11, 2030 - December 1, 2020

Qualifications

UI UX Career Track Program
January 1, 2025 - April 7, 2026
UI/UX Career Track Program
January 1, 2025 - April 9, 2026
UI UX Career Track Program
January 1, 2025 - May 9, 2026

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Financial Services, Government