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Senior graphic and brand designer with 20+ years of experience creating cohesive brand systems across digital, print, and large-scale environmental graphics. Much of my work focuses on building and extending brand systems that work across digital, print, and physical environments. I enjoy bringing structure and clarity to complex projects, whether that means developing brand guidelines, designing marketing and communications materials, or creating large-scale environmental graphics that connect brand and space. I’ve worked with enterprise organizations, startups, and in-house marketing teams, collaborating closely with stakeholders to turn technical or nuanced offerings into visuals that are engaging, consistent, and easy to understand.…Senior graphic and brand designer with 20+ years of experience creating cohesive brand systems across digital, print, and large-scale environmental graphics. Much of my work focuses on building and extending brand systems that work across digital, print, and physical environments. I enjoy bringing structure and clarity to complex projects, whether that means developing brand guidelines, designing marketing and communications materials, or creating large-scale environmental graphics that connect brand and space. I’ve worked with enterprise organizations, startups, and in-house marketing teams, collaborating closely with stakeholders to turn technical or nuanced offerings into visuals that are engaging, consistent, and easy to understand.

Melissa K.

Art Director, Designer, Brand Designer, +4

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Senior graphic and brand designer with 20+ years of experience creating cohesive brand systems across digital, print, and large-scale environmental graphics. Much of my work focuses on building and extending brand systems that work across digital, print, and physical environments. I enjoy bringing structure and clarity to complex projects, whether that means developing brand guidelines, designing marketing and communications materials, or creating large-scale environmental graphics that connect brand and space. I’ve worked with enterprise organizations, startups, and in-house marketing teams, collaborating closely with stakeholders to turn technical or nuanced offerings into visuals that are engaging, consistent, and easy to understand.…Senior graphic and brand designer with 20+ years of experience creating cohesive brand systems across digital, print, and large-scale environmental graphics. Much of my work focuses on building and extending brand systems that work across digital, print, and physical environments. I enjoy bringing structure and clarity to complex projects, whether that means developing brand guidelines, designing marketing and communications materials, or creating large-scale environmental graphics that connect brand and space. I’ve worked with enterprise organizations, startups, and in-house marketing teams, collaborating closely with stakeholders to turn technical or nuanced offerings into visuals that are engaging, consistent, and easy to understand.

Available to hire

Senior graphic and brand designer with 20+ years of experience creating cohesive brand systems across digital, print, and large-scale environmental graphics.

Much of my work focuses on building and extending brand systems that work across digital, print, and physical environments. I enjoy bringing structure and clarity to complex projects, whether that means developing brand guidelines, designing marketing and communications materials, or creating large-scale environmental graphics that connect brand and space.

I’ve worked with enterprise organizations, startups, and in-house marketing teams, collaborating closely with stakeholders to turn technical or nuanced offerings into visuals that are engaging, consistent, and easy to understand.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Brand & Visual Systems Designer at Freelance

September 27, 2021 - Present

Lead design projects from concept through execution for SaaS and service-based organizations across Canada and the U.S. Develop and extend brand systems to create scalable, cohesive visual foundations across digital, campaign, and environmental touchpoints. Design landing pages, sales collateral, pitch decks, and multi-page marketing materials while maintaining consistency and clarity across channels. Partner closely with founders and marketing teams to translate complex offerings into clear, accessible visual communications. Concept and produce large-scale environmental graphics for long-term care facilities, shaping visual direction within brand and architectural parameters to create cohesive, immersive spaces.

Senior User Experience (UX) Designer at Enterprise SaaS company

July 29, 2014 - September 28, 2023

Supported multiple enterprise SaaS products across web and mobile, including cloud file-sharing, e-signature, content management, and experimentation tools. Collaborated with product managers and development teams to design and deliver new features, enhancements, and improvements. Created high-fidelity layouts and interactive prototypes in Figma, translating complex requirements into clear, usable product experiences. Contributed to and extended the corporate design system to support new features and ensure consistency across products. Developed and maintained in-product iconography systems, producing pixel-precise vector assets for web and mobile interfaces.

Senior Graphic Designer at Enterprise SaaS company

February 25, 2013 - July 28, 2014

Designed and produced a wide range of marketing assets, including digital and print advertising, email and web banners, event and trade show graphics, brochures, and annual report materials across multiple sizes and languages. Collaborated on conceptual and strategic corporate brand initiatives while leading assigned design projects from concept through production. Partnered closely with internal stakeholders to ensure work met brand standards and tight timelines. Maintained organized digital asset libraries and archives, and created landing page mockups and associated marketing assets.

Senior Graphic Designer at Advertising Agency

August 30, 2011 - August 30, 2012

Graphic Designer at Financial Services & Insurance Provider

October 30, 2009 - August 30, 2011

Designer 1 (Contract) at Canadian University

April 29, 2007 - January 30, 2008

Graphic Designer (Contract) at Global Financial Services Organization

March 30, 2006 - September 29, 2006

Intermediate Graphic Designer at Advertising Agency

May 30, 2003 - November 29, 2005

Freelance Junior Graphic Designer at Advertising Agency

March 9, 2002 - March 9, 2003