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Hi, I’m Michiel, a copywriter and marketing strategist with a passion for turning ideas into campaigns that connect and convert. I've written for brands looking to cut through the noise, whether it's sharp ad copy, promotional messaging, or digital content that feels natural and persuasive. My focus is always on the audience first: what grabs them, what holds their attention, and what makes them act. I’d love to bring that mindset to your campaigns. Let’s create something that moves the needle!…Hi, I’m Michiel, a copywriter and marketing strategist with a passion for turning ideas into campaigns that connect and convert. I've written for brands looking to cut through the noise, whether it's sharp ad copy, promotional messaging, or digital content that feels natural and persuasive. My focus is always on the audience first: what grabs them, what holds their attention, and what makes them act. I’d love to bring that mindset to your campaigns. Let’s create something that moves the needle!

Michiel Krygsman

Copywriter, Content Creator, Podcast Producer, +4

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Hi, I’m Michiel, a copywriter and marketing strategist with a passion for turning ideas into campaigns that connect and convert. I've written for brands looking to cut through the noise, whether it's sharp ad copy, promotional messaging, or digital content that feels natural and persuasive. My focus is always on the audience first: what grabs them, what holds their attention, and what makes them act. I’d love to bring that mindset to your campaigns. Let’s create something that moves the needle!…Hi, I’m Michiel, a copywriter and marketing strategist with a passion for turning ideas into campaigns that connect and convert. I've written for brands looking to cut through the noise, whether it's sharp ad copy, promotional messaging, or digital content that feels natural and persuasive. My focus is always on the audience first: what grabs them, what holds their attention, and what makes them act. I’d love to bring that mindset to your campaigns. Let’s create something that moves the needle!

Available to hire

Hi, I’m Michiel, a copywriter and marketing strategist with a passion for turning ideas into campaigns that connect and convert.

I’ve written for brands looking to cut through the noise, whether it’s sharp ad copy, promotional messaging, or digital content that feels natural and persuasive. My focus is always on the audience first: what grabs them, what holds their attention, and what makes them act.

I’d love to bring that mindset to your campaigns. Let’s create something that moves the needle!

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

Dutch

Fluent

English

Fluent

German

Intermediate

Spanish; Castilian

Beginner

Work Experience

Online marketing lead at Van Ons

August 31, 2023 - July 17, 2025

Utilize web analytics, social media, and campaign management skills to drive content strategy and deliver performance reports. Manage complete content creation projects and work closely with creative designers, copywriters, and global campaign managers. Develop tailored content strategies by understanding customer buying journeys and personas.

Performance Analyst / SEA Specialist at Google

January 1, 2021 - July 17, 2025

Consult companies on quarterly marketing plans including budget allocation, performance data analysis, and channel/tool recommendations. Managed over 100 Google Ads accounts, optimizing video, display, search, shopping, and app campaigns. Created Google Data Studio dashboards to help clients understand complex performance data. Allocated daily advertising budgets ranging from €500 to €2000 to various online advertising platforms.

Self employed digital marketer - Performance and content marketing

January 1, 2016 - Present

Responsible for copywriting, social posts, visuals, ad copy, videos, and newsletters. Manage content marketing by delegating content creation and distribution for various brands. Oversee campaign management across multiple digital channels including social ads and SEA. Collaborate with digital designers, content creators, and developers. Host and produce podcasts.