I’m Daliso Kawanga, a results-driven Business Development and Marketing professional based in Lusaka, Zambia, with over 9 years of experience across strategy, customer acquisition, market expansion, and stakeholder engagement. I’ve led initiatives that strengthen commercial performance by building partnerships, improving customer experience, and translating market insights into practical growth plans. In my roles, I’ve developed and executed marketing and business development strategies that drive revenue growth, expand customer networks, and increase brand visibility. From conducting market and competitor research to managing client relationships and mentoring teams, I focus on measurable outcomes—helping organizations grow through smarter decisions, stronger engagement, and consistent performance against KPIs.…

Daliso Kawanga

I’m Daliso Kawanga, a results-driven Business Development and Marketing professional based in Lusaka, Zambia, with over 9 years of experience across strategy, customer acquisition, market expansion, and stakeholder engagement. I’ve led initiatives that strengthen commercial performance by building partnerships, improving customer experience, and translating market insights into practical growth plans. In my roles, I’ve developed and executed marketing and business development strategies that drive revenue growth, expand customer networks, and increase brand visibility. From conducting market and competitor research to managing client relationships and mentoring teams, I focus on measurable outcomes—helping organizations grow through smarter decisions, stronger engagement, and consistent performance against KPIs.…

Available to hire

I’m Daliso Kawanga, a results-driven Business Development and Marketing professional based in Lusaka, Zambia, with over 9 years of experience across strategy, customer acquisition, market expansion, and stakeholder engagement. I’ve led initiatives that strengthen commercial performance by building partnerships, improving customer experience, and translating market insights into practical growth plans.

In my roles, I’ve developed and executed marketing and business development strategies that drive revenue growth, expand customer networks, and increase brand visibility. From conducting market and competitor research to managing client relationships and mentoring teams, I focus on measurable outcomes—helping organizations grow through smarter decisions, stronger engagement, and consistent performance against KPIs.

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Language

English
Fluent
Chichewa; Chewa; Nyanja
Advanced

Work Experience

General Manager at DKE Money Lenders
August 1, 2020 - Present
Developed and implemented business growth strategies that increased revenue by 20% over two years. Identified new customer segments and market expansion opportunities, increasing market penetration by 30% across targeted segments. Established and managed strategic partnerships with local businesses, increasing customer acquisition by 25%. Implemented customer engagement initiatives to improve relationships, loyalty, and repeat business; analyzed customer feedback and performance data to enhance service delivery. Monitored financial and business KPIs to support management decisions and business expansion. Led and mentored a team of 5, improving productivity by 15%, and used performance analysis to reduce operational costs by 10%.
Business Development and Marketing Executive at Bayer
August 1, 2018 - August 1, 2020
Developed and executed marketing strategies aligned with business objectives, increasing brand visibility by 30% and improving engagement with target customers. Conducted market research and competitor analysis to identify new customer opportunities and market expansion areas. Managed key client and supplier relationships to strengthen stakeholder collaboration. Created customer engagement and communication initiatives to support acquisition and market presence, and used feedback and market information to improve product/service relevance and customer satisfaction. Supported targeted marketing campaigns and developed marketing materials for promotional and business development activities.
Business Development Consultant at Pula Advisors
August 1, 2017 - August 1, 2018
Delivered tailored business solutions to help clients improve operations, customer service, and overall business performance while strengthening relationships. Collaborated with marketing teams to develop targeted promotional campaigns that supported client acquisition and expansion. Managed client engagement activities and aligned business development and customer service initiatives with client needs. Facilitated workshops and training sessions for staff and coordinated cross-functional efforts to improve service delivery and responsiveness. Analyzed client needs and operational performance to identify opportunities for service improvement, growth, and stronger relationships.
Branch Manager at Galsport Betting
April 1, 2016 - July 31, 2017
Directed day-to-day branch operations and business performance, implementing customer-focused strategies to improve service delivery and customer experience. Analyzed branch performance metrics and customer information to identify opportunities for customer acquisition, revenue generation, and market growth. Monitored market trends and competitor activity to strengthen positioning and competitiveness. Implemented service and operational improvement initiatives to enhance customer satisfaction and retention. Trained, coached, and supervised branch staff to improve customer service capability and team performance; used performance and market analysis to support management decisions for growth and competitiveness.

Education

MBA in Finance at Lusaka University
January 1, 2022 - January 1, 2024
Bachelor of Arts with Education at University of Zambia
January 1, 2011 - January 1, 2016

Qualifications

Certificate in Financial Analysis, Modelling and Accounting using Microsoft Excel
May 1, 2024 - July 31, 2026

Industry Experience

Financial Services, Retail, Professional Services, Education, Other, Agriculture & Mining
    PORTFOLIO PROJECTS

    Project 1: Revenue Growth Strategy
    Client or organisation
    DKE Money Lenders
    Objective
    To improve revenue performance, identify new growth opportunities, and strengthen the organisation’s commercial results.
    My approach
    • Reviewed business performance and financial indicators.
    • Analysed customer needs and market trends.
    • Identified new customer segments and potential expansion opportunities.
    • Developed business growth initiatives focused on customer acquisition and market development.
    • Monitored performance to support management decision-making.
    Results
    • Increased revenue by 20% over two years.
    • Improved market penetration by 30% across targeted customer segments.
    • Supported stronger profitability and commercial performance.
    Skills demonstrated
    Business growth strategy, financial analysis, market analysis, customer segmentation, revenue growth, KPI monitoring, and strategic decision-making.

    Project 2: Customer Acquisition and Partnership Development
    Client or organisation
    DKE Money Lenders
    Objective
    To expand the customer network by developing productive relationships with local businesses and other potential referral partners.
    My approach
    • Identified businesses and groups with access to potential customers.
    • Developed and managed strategic business relationships.
    • Communicated the organisation’s value proposition to potential partners.
    • Coordinated customer engagement and referral activities.
    • Maintained relationships to encourage continued business collaboration.
    Results
    • Contributed to a 25% increase in customer acquisition.
    • Expanded the organisation’s customer network.
    • Created stronger relationships with local business partners.
    Skills demonstrated
    Partnership development, sales, negotiation, relationship management, customer acquisition, stakeholder engagement, and business communication.

    Project 3: Marketing and Brand Visibility Campaign
    Client or organisation
    Bayer
    Objective
    To increase brand visibility, improve customer engagement, and strengthen the organisation’s position in the target market.
    My approach
    • Conducted market research and competitor analysis.
    • Monitored customer needs and market trends.
    • Supported targeted marketing campaigns and promotional activities.
    • Developed customer communication materials.
    • Coordinated customer outreach initiatives aligned with business objectives.
    Results
    • Increased brand visibility by 30%.
    • Strengthened engagement with target customers.
    • Supported improved market awareness and positioning.
    Skills demonstrated
    Marketing strategy, campaign planning, market research, competitor analysis, customer communication, brand development, and promotional planning.

    Customer Experience Improvement - DKE MONEY LENDERS

    Objective
    To improve customer relationships, service experience, customer loyalty, and repeat business.
    My approach
    • Reviewed customer feedback and service-delivery information.
    • Identified recurring customer needs and service challenges.
    • Developed customer engagement initiatives.
    • Improved communication with customers and borrowers.
    • Used feedback to support better service decisions.
    Results
    • Strengthened customer relationships.
    • Supported improved service experience and customer loyalty.
    • Contributed to customer retention and repeat business.
    Skills demonstrated
    Customer experience management, customer feedback analysis, communication, service improvement, relationship management, and customer retention.