Available to hire
Creative strategist and marketing leader with 9+ years of experience building consumer brands through content strategy, creative direction, influencer marketing, and brand storytelling. Proven track record driving audience growth, brand awareness, and engagement across fashion, wellness, technology, and e-commerce brands.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Work Experience
FREELANCE BRAND & MARKETING CONSULTANT at www.morgangoodin.com
May 31, 2019 - PresentAdvise founders and emerging brands on positioning, messaging, content strategy, and marketing growth initiatives.
Lead creative direction across social, email, website, and launch campaigns.
Develop scalable content systems that strengthen brand consistency and audience engagement.
Led brand strategy, content development, and integrated marketing programs for fashion, wellness, lifestyle, and technology brands.
Launched and scaled Later Media’s influencer program, managing 100+ creator partnerships that drove 334% YoY reach growth and 1,162% website traffic growth.
Directed creative production, campaigns, and content ecosystems while maintaining 90%+ client retention.
TALENT & INFLUENCER MANAGER at KYOTO CREATIVE
July 31, 2018 - May 31, 2019Managed influencer partnerships and campaigns for brands including Chanel, La Mer, P.Volve, and Nutrafol.
Led creator negotiations, branded content initiatives, and experiential activations including Paris Fashion Week and Coachella.
Tracked campaign performance and partnership effectiveness across client accounts.
VISUAL MARKETING SPECIALIST at JOAH BROWN
September 30, 2017 - July 31, 2018Supported a brand refresh across digital, email, social, and e-commerce channels.
Produced photoshoots, seasonal campaigns, and website merchandising initiatives.
Built and managed the brand’s influencer gifting program.
BRAND MARKETING MANAGER at REVICE DENIM
September 1, 2015 - October 1, 2017Led social, influencer, and email marketing initiatives growing brand awareness and customer retention.
Secured celebrity placements including Miley Cyrus and Kendall Jenner.
Increased Instagram audience by 150% within one year.
Education
A.A. IN VISUAL COMMUNICATIONS at Fashion Institute of Design & Merchandising (FIDM)
January 1, 2014 - January 1, 2016Qualifications
Industry Experience
Consumer Goods, Media & Entertainment, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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