Creative strategist and marketing leader with 9+ years of experience building consumer brands through content strategy, creative direction, influencer marketing, and brand storytelling. Proven track record driving audience growth, brand awareness, and engagement across fashion, wellness, technology, and e-commerce brands.

Creative strategist and marketing leader with 9+ years of experience building consumer brands through content strategy, creative direction, influencer marketing, and brand storytelling. Proven track record driving audience growth, brand awareness, and engagement across fashion, wellness, technology, and e-commerce brands.

Available to hire

Creative strategist and marketing leader with 9+ years of experience building consumer brands through content strategy, creative direction, influencer marketing, and brand storytelling. Proven track record driving audience growth, brand awareness, and engagement across fashion, wellness, technology, and e-commerce brands.

See more

Language

English
Fluent

Work Experience

FREELANCE BRAND & MARKETING CONSULTANT at www.morgangoodin.com
May 31, 2019 - Present
Advise founders and emerging brands on positioning, messaging, content strategy, and marketing growth initiatives. Lead creative direction across social, email, website, and launch campaigns. Develop scalable content systems that strengthen brand consistency and audience engagement. Led brand strategy, content development, and integrated marketing programs for fashion, wellness, lifestyle, and technology brands. Launched and scaled Later Media’s influencer program, managing 100+ creator partnerships that drove 334% YoY reach growth and 1,162% website traffic growth. Directed creative production, campaigns, and content ecosystems while maintaining 90%+ client retention.
TALENT & INFLUENCER MANAGER at KYOTO CREATIVE
July 31, 2018 - May 31, 2019
Managed influencer partnerships and campaigns for brands including Chanel, La Mer, P.Volve, and Nutrafol. Led creator negotiations, branded content initiatives, and experiential activations including Paris Fashion Week and Coachella. Tracked campaign performance and partnership effectiveness across client accounts.
VISUAL MARKETING SPECIALIST at JOAH BROWN
September 30, 2017 - July 31, 2018
Supported a brand refresh across digital, email, social, and e-commerce channels. Produced photoshoots, seasonal campaigns, and website merchandising initiatives. Built and managed the brand’s influencer gifting program.
BRAND MARKETING MANAGER at REVICE DENIM
September 1, 2015 - October 1, 2017
Led social, influencer, and email marketing initiatives growing brand awareness and customer retention. Secured celebrity placements including Miley Cyrus and Kendall Jenner. Increased Instagram audience by 150% within one year.

Education

A.A. IN VISUAL COMMUNICATIONS at Fashion Institute of Design & Merchandising (FIDM)
January 1, 2014 - January 1, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Media & Entertainment, Retail