MORGAN GOODIN

Advise founders and emerging brands on positioning, messaging, content strategy, and marketing growth initiatives. Lead creative direction across social, email, website, and launch campaigns. Develop scalable content systems that strengthen brand consistency and audience engagement. Led brand strategy, content development, and integrated marketing programs for fashion, wellness, lifestyle, and technology brands. Launched and scaled Later Media’s influencer program, managing 100+ creator partnerships that drove 334% YoY reach growth and 1,162% website traffic growth. Directed creative production, campaigns, and content ecosystems while maintaining 90%+ client retention.

Managed influencer partnerships and campaigns for brands including Chanel, La Mer, P.Volve, and Nutrafol. Led creator negotiations, branded content initiatives, and experiential activations including Paris Fashion Week and Coachella. Tracked campaign performance and partnership effectiveness across client accounts.

Supported a brand refresh across digital, email, social, and e-commerce channels. Produced photoshoots, seasonal campaigns, and website merchandising initiatives. Built and managed the brand’s influencer gifting program.