Dynamic Digital Media Specialist with over 2 years of experience in executing and optimising promotional content. Proven track record of delivering campaigns that garnered over 1M cumulative views across various social platforms, alongside three Employee of the Month recognitions for outstanding performance. Expertise in audience engagement analysis, ensuring content aligns with performance metrics. Committed to enhancing visibility and engagement for prospective employers, leveraging unique skills to meet the challenges of the digital media landscape.

Paul Sekete

Dynamic Digital Media Specialist with over 2 years of experience in executing and optimising promotional content. Proven track record of delivering campaigns that garnered over 1M cumulative views across various social platforms, alongside three Employee of the Month recognitions for outstanding performance. Expertise in audience engagement analysis, ensuring content aligns with performance metrics. Committed to enhancing visibility and engagement for prospective employers, leveraging unique skills to meet the challenges of the digital media landscape.

Available to hire

Dynamic Digital Media Specialist with over 2 years of experience in executing and optimising
promotional content. Proven track record of delivering campaigns that garnered over 1M
cumulative views across various social platforms, alongside three Employee of the Month
recognitions for outstanding performance. Expertise in audience engagement analysis,
ensuring content aligns with performance metrics. Committed to enhancing visibility and
engagement for prospective employers, leveraging unique skills to meet the challenges of the
digital media landscape.

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Language

English
Advanced

Work Experience

Promotional Editor / Digital Media Specialist at Zee Enterprises
November 1, 2022 - August 1, 2025
Executed and optimized digital promotional content aligned to platform-specific performance metrics. Analyzed audience engagement data to refine content structure, pacing, and messaging. Delivered promotional campaigns that achieved over 1 million cumulative views across multiple social platforms. Monitored performance indicators such as engagement rate, watch time, and audience retention to inform creative decisions. Collaborated with marketing and promotions teams to enhance campaign visibility and attainment of reach objectives. Maintained rigorous quality control standards, ensuring accuracy and consistency across deliverables.
Information Distributor (Event Media Support) at DISCOP
September 1, 2016 - September 1, 2016
Facilitated communication between media and marketing teams by distributing campaign information to industry stakeholders. Promoted organizational services to targeted audiences, thereby increasing exposure and engagement during the event. Operated within a fast-paced, deadline-driven environment requiring precision and clear communication.
On-Set Assistant, Music Video Production at Visual Impact
July 1, 2016 - July 1, 2016
Assisted camera and lighting teams to bolster production efficiency and enhance visual quality. Coordinated among departments to support seamless on-set operations. Maintained organized cable management and promoted safe working environments.

Education

Bachelor of Arts, Motion Picture at AFDA (The School for the Creative Economy), Johannesburg
January 1, 2017 - December 31, 2019
Higher Certificate, Motion Picture at AFDA (The School for the Creative Economy), Johannesburg
January 1, 2016 - December 31, 2017
National Senior Certificate at Sasolburg High School, Sasolburg
January 1, 2010 - December 31, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment