A Marketing and Content Expert with over a decade of experience building campaigns in the gaming, anime, and digital content spaces for the industry's leaders such as Twitch, Warner Brothers, Netflix, Sony, Meta, and more!…

Mitch Rohrer

A Marketing and Content Expert with over a decade of experience building campaigns in the gaming, anime, and digital content spaces for the industry's leaders such as Twitch, Warner Brothers, Netflix, Sony, Meta, and more!…

Available to hire

A Marketing and Content Expert with over a decade of experience building campaigns in the gaming, anime, and digital content spaces for the industry’s leaders such as Twitch, Warner Brothers, Netflix, Sony, Meta, and more!

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Skills

Experience Level

Work Experience

Campaign Manager at Meta Reality Labs
January 1, 2023 - Present
Led campaign management and content curation for Meta Quest's worldwide store, delivering a 20% lift in sales of new and existing titles. Campaigns included Meta Quest 3/3S launches, Influencer collections, Best of Quest, Women's History Month, and major title launches such as Batman: Arkham Shadow, Assassin's Creed Nexus, Beat Saber, PowerWash Simulator, and Among Us VR.
Content & Marketing Operations Manager at X Games
January 1, 2023 - October 1, 2025
Directed content planning and operations for Twitch's biggest sales opportunity, managing the front-page carousel and shelves on a global scale to drive millions in revenue daily. Clients included Thursday Night Football, March Madness, NASA, Nintendo, Sony, Microsoft; collaborating with creators such as Kai Cenat, QTCinderella, and Ironmouse.
Marketing Consultant at Netflix via Better Half
January 1, 2023 - October 1, 2025
Provided marketing strategy and content guidance to support Netflix campaigns.
Content Operations Manager at Twitch via Amazon
January 1, 2023 - October 1, 2025
Led content operations and partnerships programs to optimize global campaigns and events across the platform.
Integrated Marketing Manager at Crunchyroll via Warner Media / Sony Pictures
January 1, 2021 - October 1, 2025
Directed integrated marketing for Crunchyroll, including initiatives around Anime Awards, live events, and partnerships.
Audience Development & Social Media Manager at Discovery Channel
January 1, 2017 - October 1, 2025
Managed audience development and social media presence to grow reach and engagement.

Education

B.A. of Communications at University of Toledo
August 23, 2010 - April 26, 2013
Specializing in Journalism

Qualifications

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Industry Experience

Media & Entertainment, Software & Internet, Professional Services

Skills

Experience Level