Mariana Mattos

- Leadership and coordination of a mid-level analyst. - Strategic planning and analysis for online and offline media plans. - Acting as a liaison between the agency and the internal team, coordinating and prioritizing optimizations for SEO, Social Media, Content, Digital Performance Media, Creative, and Offline Media. - Monitoring and analyzing data using tools such as Google Analytics, Power BI, SEMrush, Screaming Frog, and Search Console. - Preparing weekly and monthly reports based on performance data. - Developing, managing, and optimizing performance campaigns (Google Ads, Meta Ads, LinkedIn Ads). - Organizing content schedules for blogs, social media, and websites, adhering to SEO best practices. - Tracking and measuring data using Google Analytics and Power BI. - Providing support and maintaining relationships with internal clients

Monitoring and measuring data using tools such as Google Analytics, SEMrush, Screaming Frog, Search Console. Coordinating activities of the Marketing Assistant. Developing, monitoring, and optimizing ad campaigns in Google Ads. Social media monitoring. Creating content for blogs, social media, and websites. Monthly reports based on performance results.

Leadership and coordination of a mid-level analyst. Strategic planning and analysis for online and offline media plans. Acting as a liaison between the agency and internal teams, coordinating and prioritizing optimizations for SEO, Social Media, Content, Digital Performance Media, Creative, and Offline Media. Monitoring and analyzing data using tools such as Google Analytics, Power BI, SEMrush, Screaming Frog, and Search Console. Preparing weekly and monthly reports based on performance data. Developing, managing, and optimizing performance campaigns (Google Ads, Meta Ads, LinkedIn Ads). Organizing content schedules for blogs, social media, and websites, adhering to SEO best practices. Tracking and ad-hoc tasks; providing support and maintaining relationships with internal clients.