Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Full-stack and growth marketing professional with experience building demand generation and engagement campaigns across cross-functional programs in startup ecosystems. I combine data-driven marketing strategy with hands-on execution to improve qualified leads, conversions, and event outcomes. Previously, I’ve led end-to-end digital marketing, funnel optimization, and content/communication strategies, while also delivering analytics, policy research, and full-stack web development projects. I enjoy translating complex plans into measurable growth results and stakeholder-ready outputs.…Full-stack and growth marketing professional with experience building demand generation and engagement campaigns across cross-functional programs in startup ecosystems. I combine data-driven marketing strategy with hands-on execution to improve qualified leads, conversions, and event outcomes. Previously, I’ve led end-to-end digital marketing, funnel optimization, and content/communication strategies, while also delivering analytics, policy research, and full-stack web development projects. I enjoy translating complex plans into measurable growth results and stakeholder-ready outputs.

Makoma Mabilo

Full Stack Developer, Web Developer, Marketing Analyst, +2





Full-stack and growth marketing professional with experience building demand generation and engagement campaigns across cross-functional programs in startup ecosystems. I combine data-driven marketing strategy with hands-on execution to improve qualified leads, conversions, and event outcomes. Previously, I’ve led end-to-end digital marketing, funnel optimization, and content/communication strategies, while also delivering analytics, policy research, and full-stack web development projects. I enjoy translating complex plans into measurable growth results and stakeholder-ready outputs.…Full-stack and growth marketing professional with experience building demand generation and engagement campaigns across cross-functional programs in startup ecosystems. I combine data-driven marketing strategy with hands-on execution to improve qualified leads, conversions, and event outcomes. Previously, I’ve led end-to-end digital marketing, funnel optimization, and content/communication strategies, while also delivering analytics, policy research, and full-stack web development projects. I enjoy translating complex plans into measurable growth results and stakeholder-ready outputs.

Available to hire

Full-stack and growth marketing professional with experience building demand generation and engagement campaigns across cross-functional programs in startup ecosystems. I combine data-driven marketing strategy with hands-on execution to improve qualified leads, conversions, and event outcomes.

Previously, I’ve led end-to-end digital marketing, funnel optimization, and content/communication strategies, while also delivering analytics, policy research, and full-stack web development projects. I enjoy translating complex plans into measurable growth results and stakeholder-ready outputs.

Skills

Web Design

GA4

SEO

Experience Level

Web Design

Expert

GA4

Intermediate

SEO

Intermediate

Language

English

Advanced

Work Experience

Growth Marketing (Unternehmer/Unternehmerin, part-time) at UM, Munich

October 1, 2024 - April 30, 2026

Owned end-to-end growth marketing for events and demand generation. Planned and executed growth events with cross-functional teams, improving qualified pipeline by ~20% via stronger attendee engagement and follow-up. Built structured engagement initiatives across startup ecosystem stakeholders by coordinating efforts with multiple student organizations. Delivered full-funnel digital marketing and content architecture, increasing social media engagement by 45% and expanding brand reach by 22%. Optimized conversion rates, driving +30% qualified leads and higher program conversion.

Growth Marketing and Marketing/Content roles at MABILO MAKO MA

August 1, 2021 - February 2, 2022

Designed and delivered structured curriculum-aligned educational program experiences while maintaining strong classroom operations and stakeholder communications. Produced conversion-focused content and positioning updates that increased enrollment inquiries by ~20%. Orchestrated end-to-end digital marketing initiatives, improving social media engagement by 45% and brand reach by 22%. Owned end-to-end planning and execution of growth events with cross-functional teams, increasing qualified pipeline by ~20% through improved attendee engagement and follow-up. Built ecosystem engagement by coordinating initiatives across multiple student organizations.

Research Assistant at University of Cape Town

November 1, 2017 - June 30, 2018

Designed and executed cross-national survey research for higher education policy projects, ensuring methodological rigor and high-quality data collection. Coordinated stakeholders and maintained structured research documentation for transparency and accuracy. Performed data reduction and analysis to support policy reports and academic manuscripts.

Parliamentary Monitor (part-time) at Parliamentary Monitoring Group, Cape Town

February 1, 2017 - June 30, 2018

Produced communications for parliamentary committee proceedings to enhance public transparency and policy accessibility. Conducted policy research on Members of Parliament and legislative agendas, translating complex legislative discussions into concise, audience-ready communication outputs.

Analyst, Innovation at Lacuna Innovation, Cape Town

April 4, 2016 - December 20, 2016

Delivered B2B market intelligence to inform GTM strategy and support new product launches, contributing to client revenue growth. Built and maintained a structured trends and regulatory intelligence database to support strategic foresight and product innovation. Created and maintained analysis outputs for product development and strategic initiatives.

Web Developer (Full Stack) at Homeroom Teacher: The Child Academy (TCA) & Little Lotus, Shanghai

February 1, 2016 - March 2, 2018

Delivered full-stack web development from 2016 to 2018, supporting digital operations and online presence. Built and maintained web functionality supporting program delivery and content workflows.