Available to hire
Growth and marketing professional with experience building demand generation campaigns, running field marketing events, and executing partnership programs that increase qualified leads and engagement. Strong background in full-funnel planning and optimization, cross-functional program management, and content/communication strategy across online and offline channels.
Also experienced as a web developer and learning/content experience designer, translating brand/program blueprints into scalable digital content architectures and production pipelines. Combines analytical research and data-driven optimization with hands-on execution across marketing, events, and technology-focused initiatives in international, multi-stakeholder environments.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Marketing & Ecosystem Professional (Growth Marketing, Demand Gen, Field Marketing, Partnerships) at TUM, Munich (Unternehmer TUM)
October 1, 2024 - April 30, 2026Owned end-to-end growth event planning and execution with cross-functional teams, increasing the qualified pipeline by ~20% through stronger attendee engagement and follow-up. Designed and implemented an end-to-end digital content architecture, improving content throughput and reducing creation cycle times by 40% while increasing output.
Built full-funnel demand generation strategies to drive ~+30% qualified leads and improve program conversion rates. Orchestrated end-to-end digital marketing initiatives across streams, increasing social media engagement by ~45% and expanding target audience brand reach by ~22%. Coordinated growth events to strengthen engagement across a startup ecosystem by aligning initiatives with multiple student organizations.
Growth Marketing (Unternehmer/Unternehmerin, part-time) at UM, Munich
October 1, 2024 - April 30, 2026Owned end-to-end growth marketing for events and demand generation. Planned and executed growth events with cross-functional teams, improving qualified pipeline by ~20% via stronger attendee engagement and follow-up. Built structured engagement initiatives across startup ecosystem stakeholders by coordinating efforts with multiple student organizations. Delivered full-funnel digital marketing and content architecture, increasing social media engagement by 45% and expanding brand reach by 22%. Optimized conversion rates, driving +30% qualified leads and higher program conversion.
Educator/Program Management (Additional role) at Le Wagon, Shanghai (Batch #707)
August 1, 2021 - February 1, 2022No clear resume details available beyond participation and the general education/training context. (Resume primarily lists Le Wagon training as part of upskilling rather than a distinct employment position.)
Education/Teaching (Homerom Teacher) at The Child Academy (TCA) & Little Lotus, Shanghai
August 1, 2021 - August 1, 2024Designed structured curriculum-aligned learning programs and delivered high-impact instructional experiences while maintaining strong classroom operations and stakeholder communication. Created version-focused content to improve brand positioning and increase enrollment inquiries by ~20% in competitive education markets.
Designed and optimized full-funnel demand generation strategy, driving +30% qualified leads and increasing program conversion rates. Orchestrated end-to-end digital marketing initiatives, increasing social media engagement by 45% and expanding target audience brand reach by 22%. Owned end-to-end growth event planning and execution with cross-functional teams, increasing qualified pipeline by ~20% through stronger attendee engagement and follow-up. Built engagement across the startup ecosystem by coordinating initiatives with multiple student organizations.
Growth Marketing and Marketing/Content roles at MABILO MAKO MA
August 1, 2021 - February 2, 2022Designed and delivered structured curriculum-aligned educational program experiences while maintaining strong classroom operations and stakeholder communications. Produced conversion-focused content and positioning updates that increased enrollment inquiries by ~20%. Orchestrated end-to-end digital marketing initiatives, improving social media engagement by 45% and brand reach by 22%. Owned end-to-end planning and execution of growth events with cross-functional teams, increasing qualified pipeline by ~20% through improved attendee engagement and follow-up. Built ecosystem engagement by coordinating initiatives across multiple student organizations.
Learning Experience Designer & Content Strategist (Fast Track English) at Fast Track English, Shanghai
July 1, 2018 - July 30, 2021Designed and executed learning experiences and content strategy for a language learning program. Planned and delivered workshops and facilitated sessions.
Handled end-to-end program management, milestones and KPI tracking, and maintained event/field marketing activities to support recruitment and engagement.
Research Assistant at University of Cape Town
November 1, 2017 - June 30, 2018Designed and executed cross-national survey research for higher education policy projects, ensuring methodological rigor and high-quality data collection. Coordinated stakeholders and maintained structured research documentation for transparency and accuracy. Performed data reduction and analysis to support policy reports and academic manuscripts.
Parliamentary Monitor (part-time) at Parliamentary Monitoring Group, Cape Town
February 1, 2017 - June 30, 2018Produced communications for parliamentary committee proceedings to enhance public transparency and policy accessibility. Conducted policy research on Members of Parliament and legislative agendas, translating complex legislative discussions into concise, audience-ready communication outputs.
Analyst at Lacuna Innovation, Cape Town
April 4, 2016 - December 20, 2016Delivered B2B market intelligence to inform go-to-market strategy and support new product launches, contributing to client revenue growth. Built and maintained structured trends and regulatory intelligence databases to support strategic foresight and product innovation initiatives.
Analyst, Innovation at Lacuna Innovation, Cape Town
April 4, 2016 - December 20, 2016Delivered B2B market intelligence to inform GTM strategy and support new product launches, contributing to client revenue growth. Built and maintained a structured trends and regulatory intelligence database to support strategic foresight and product innovation. Created and maintained analysis outputs for product development and strategic initiatives.
Web Developer (Full Stack) at Homeroom Teacher: The Child Academy (TCA) & Little Lotus, Shanghai
February 1, 2016 - March 2, 2018Delivered full-stack web development from 2016 to 2018, supporting digital operations and online presence. Built and maintained web functionality supporting program delivery and content workflows.
Education
Master’s degree in Political Science at Stellenbosch University
February 1, 2016 - March 2, 2018Bachelor’s degree in International Studies at Stellenbosch University
February 1, 2012 - November 2, 2014BA Honours in Political Science at Stellenbosch University
February 1, 2014 - November 2, 2016Master’s degree in Responsibility in Science, Engineering and Technology (Elite Masters Programme) at Technical University of Munich
October 1, 2024 - July 24, 2026Master Degree in Political Science at Stellenbosch University
February 1, 2016 - March 2, 2018Bachelor Degree in International Studies at Stellenbosch University
February 1, 2012 - November 1, 2014BA Honours in Political Science at Stellenbosch University
February 1, 2014 - November 1, 2016Entrepreneurship and Digital Transformation (Certificate) at Munich University of Applied Sciences (M U A S) and Strachscheg Center for Entrepreneurship (S C E)
May 1, 2024 - June 30, 2024Master Degree in Responsibility in Science, Engineering and Technology (Elite Masters Program) at Technical University of Munich
October 1, 2024 - August 10, 2026Qualifications
Entrepreneurship and Digital Transformation (certification)
May 1, 2024 - June 30, 2024Entrepreneurship and Digital Transformation (Certificate)
May 1, 2024 - June 30, 2024Industry Experience
Education, Government, Professional Services, Software & Internet, Media & Entertainment, Non-Profit Organization
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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