Mabin Noor Ashid

Led Instagram, Facebook, and LinkedIn accounts; grew engagement by 35% through strategic, audience-focused content. Crafted warm, conversational copy and witty captions reflecting brand voice while fostering genuine community connections. Monitored social media analytics to identify trends, optimize posting schedules, and refine content strategy. Responded to comments and direct messages authentically, building trust and loyalty within the community. Collaborated closely with founders/leadership to ensure content aligned with brand guidelines and strategy. Managed content calendars and maintained consistent posting schedules while adapting to campaigns and community interests.

Executed an engagement roadmap that grew active membership by 40% within four months. Organized and delivered national workshops and networking events for 100+ participants. Directed visual branding and social media campaigns increasing activity and audience interaction by 35%. Collaborated with industry mentors and partners to enhance professional development initiatives. Developed internal dashboards for tracking engagement metrics and KPI progress.

Created engaging digital marketing content for lifestyle, wellness, and small business clients. Developed authentic copywriting with personality that resonated with diverse audiences. Designed promotional graphics using Canva, ensuring visual brand consistency. Built online communities through genuine, conversational engagement with followers.