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I am a polished and hardworking professional with 7+ years of experience in marketing, public relations, communications and brand strategy. From my formal studies and experience gained through employment in prominent agencies and work with some of the world's most prominent brands, I have refined and sharpened my skills in developing exciting ideas, actualising concepts, successful brand strategies and communicating them effectively. I have built my own personal music brand over the past 10 years and run a number of showcases in Australia under the collective BeAvantGarde. This endeavour has involved a broad range of promotional and organizational skills to ensure the building of my own personal profile as a musician and that of the brands, both in Australia and internationally. I share with my generation an interest in and active engagement with the development of sustainability as a strategy for living.…I am a polished and hardworking professional with 7+ years of experience in marketing, public relations, communications and brand strategy. From my formal studies and experience gained through employment in prominent agencies and work with some of the world's most prominent brands, I have refined and sharpened my skills in developing exciting ideas, actualising concepts, successful brand strategies and communicating them effectively. I have built my own personal music brand over the past 10 years and run a number of showcases in Australia under the collective BeAvantGarde. This endeavour has involved a broad range of promotional and organizational skills to ensure the building of my own personal profile as a musician and that of the brands, both in Australia and internationally. I share with my generation an interest in and active engagement with the development of sustainability as a strategy for living.

Macharrison

Brand Strategist, Marketing Strategist, Social Media Manager, +3

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I am a polished and hardworking professional with 7+ years of experience in marketing, public relations, communications and brand strategy. From my formal studies and experience gained through employment in prominent agencies and work with some of the world's most prominent brands, I have refined and sharpened my skills in developing exciting ideas, actualising concepts, successful brand strategies and communicating them effectively. I have built my own personal music brand over the past 10 years and run a number of showcases in Australia under the collective BeAvantGarde. This endeavour has involved a broad range of promotional and organizational skills to ensure the building of my own personal profile as a musician and that of the brands, both in Australia and internationally. I share with my generation an interest in and active engagement with the development of sustainability as a strategy for living.…I am a polished and hardworking professional with 7+ years of experience in marketing, public relations, communications and brand strategy. From my formal studies and experience gained through employment in prominent agencies and work with some of the world's most prominent brands, I have refined and sharpened my skills in developing exciting ideas, actualising concepts, successful brand strategies and communicating them effectively. I have built my own personal music brand over the past 10 years and run a number of showcases in Australia under the collective BeAvantGarde. This endeavour has involved a broad range of promotional and organizational skills to ensure the building of my own personal profile as a musician and that of the brands, both in Australia and internationally. I share with my generation an interest in and active engagement with the development of sustainability as a strategy for living.

Available to hire

I am a polished and hardworking professional with 7+ years of experience in marketing, public relations, communications and brand strategy. From my formal studies and experience gained through employment in prominent agencies and work with some of the world’s most prominent brands, I have refined and sharpened my skills in developing exciting ideas, actualising concepts, successful brand strategies and communicating them effectively.

I have built my own personal music brand over the past 10 years and run a number of showcases in Australia under the collective BeAvantGarde. This endeavour has involved a broad range of promotional and organizational skills to ensure the building of my own personal profile as a musician and that of the brands, both in Australia and internationally. I share with my generation an interest in and active engagement with the development of sustainability as a strategy for living.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Account Manager at Melior Award School Australia

October 1, 2021 - Present

Creative concept ideation and communications strategy; daily management of client accounts including Ferrari, Zeekr, State of Craft, NBA, Rimowa, Orlebar Brown, Hismile, IKARI, and Satellite; long-term planning for clients through research, strategy and collaborative workshops; event activations, partnerships and sponsorship organization; test drives, new product launches; talent partnership amplification, briefings and contracting; events, campaigns and talent budgeting; SOWs; brand communications including social and website copy and press releases.

Marketing Manager at Frost Collective

October 1, 2019 - June 1, 2021

Running long-term and day-to-day marketing objectives; management of Frost's social channels (organic and paid); development and delivery of marketing strategy, early calendar, and projects; planning and implementation of Frost events (webinars to in-person talks); liaising with guest speakers; sourcing sponsors and brands for campaign partnerships; management of yearly marketing budget.

Account Executive at Design Communications Associates

February 1, 2019 - September 1, 2019

Supported media management campaigns and assisted with the development of press releases; developed position papers and contributed to market research projects; contributed to client management tasks and provided administrative and logistical support.

Founder/Organizer at BeAvantGarde

May 1, 2018 - Present

Organise and execute music events and showcases; assist in social media management, communication strategy and execution; running of musical labels, contacting and building relationships with international artists for shows, podcasts and music releases.

Interim Marketing Manager at Garden Life

October 1, 2018 - December 31, 2018

Interim Marketing Manager; Running of daily marketing activities, configuring SEO and revitalising social media and marketing channels.

Marketing / Social Media Manager at Natural Bedding Company

September 1, 2017 - October 1, 2020

Initially proposed and developed re-branding for consideration. Continued to provide marketing support through social media management.

Social Media Manager at ACME & Co.

October 1, 2020 - June 1, 2023

Social media channel development and coordination; support for events.

Marketing Assistant at ACME & Co.

January 1, 2019 - February 1, 2019

Assisted with the re-structuring of the brand in preparation for communications through social media channels, for this prominent architecture and interiors practice.

Marketing Manager at Frost* Collective

October 1, 2019 - June 1, 2021

Responsible for both long-term and day-to-day marketing objectives; organization and execution of Frost* social media channels (organic and paid); development and delivery of Frost marketing strategy, calendar, and projects; planning and execution of Frost* events (webinars and in-person talks); liaising with guest speakers for events and podcasts; sponsorships and brand partnerships; management of yearly marketing budget.

Founder / Music Brand Manager at BeAvantGarde

May 1, 2018 - Present

Organization and execution of music events and shows; assistance in social media management, communications strategy and execution; running of music label, maintaining relationships with international artists for shows, podcasts and music releases.

Marketing Consultant at Natural Bedding Company

September 1, 2017 - October 1, 2020

Initially proposed and developed re-branding concepts; continued to provide marketing support through social media management.

Account Manager at Melior Award School

October 1, 2021 - Present

Creative concept ideation and communications strategy; daily management of client accounts including Ferrari, Zeekr, NBA, Rimowa, and other prominent brands; long-term planning, workshops, event activations, partnerships and sponsorship organization; talent partnerships and NDA/SOW administration; brand communications including social media and press releases; budgeting and SOW management.

Marketing Manager at Natural Bedding Company

September 1, 2017 - October 1, 2020

Initially proposed and developed re-branding; continued to provide marketing support through social media management.

Music Events & Marketing Lead at BeAvantGarde

May 1, 2018 - Present

Organization and execution of music events and showcases; assistance in social media management; communications strategy and execution; running of music label; contacting and building relationships with international artists for shows, podcasts and music releases.