I've spent the last five years telling stories for brands and communities built around the ocean and action sports. I strive to create content that moves audiences and turns attention into action as I bring my experience into a purpose-driven role at Surf Life Saving New Zealand.

MacCormick Sutherland

I've spent the last five years telling stories for brands and communities built around the ocean and action sports. I strive to create content that moves audiences and turns attention into action as I bring my experience into a purpose-driven role at Surf Life Saving New Zealand.

Available to hire
See more

Skills

Experience Level

Expert

Work Experience

Digital Marketing Specialist at Surf Life Saving New Zealand
January 1, 2025 - Present
Executed multi-channel digital and content strategies to grow SLNZ’s reach across various platforms, increasing followers and achieving the highest-performing post in the channel’s history.
Social Media & Content Specialist at The Surfr App
January 1, 2024 - Present
Managed digital marketing strategy and execution with a focus on crafting compelling content that drives organic growth and improves ad performance through A/B testing.
Marketing Manager at The Bike Storage Company
January 1, 2023 - January 1, 2025
Led marketing efforts across UK and promoted the brand through marketing materials and digital efforts, enhancing overall brand presence.
Social Media and Content Manager at North Kiteboarding & Foils
January 1, 2022 - January 1, 2023
Managed social presence globally, growing follower counts significantly and building a world-class brand voice by capturing authentic content at international events.
Marketing Coordinator at North Kiteboarding & Foils
January 1, 2021 - January 1, 2022
Collaborated on a digital marketing campaign and gained experience across campaign strategy, content and performance tracking.
Digital Marketing Intern at A-Ward Australasia Ltd.
January 1, 2020 - January 1, 2021
Assisted in digital marketing initiatives gaining hands-on experience in various aspects of marketing.

Education

Bachelor of Commerce - Marketing & International Business (Double Major) at University of Auckland
January 11, 2030 - May 7, 2026

Qualifications

Google Analytics Individual Qualification
January 11, 2030 - May 7, 2026
Google GA4 Certification
January 11, 2030 - May 7, 2026
Google Ads Measurement Certification
January 11, 2030 - May 7, 2026
SEMRush SEO Certification
January 11, 2030 - May 7, 2026
Meta Ads Manager Business Goals to Ad Objectives
January 11, 2030 - May 7, 2026
Digital Advertising Certified
January 11, 2030 - May 7, 2026
WordPress Masterclass Certification
January 11, 2030 - May 7, 2026
WordPress SEO Certification
January 11, 2030 - May 7, 2026

Industry Experience

Non-Profit Organization, Media & Entertainment, Education