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I've spent the last five years telling stories for brands and communities built around the ocean and action sports. I strive to create content that moves audiences and turns attention into action as I bring my experience into a purpose-driven role at Surf Life Saving New Zealand.…

MacCormick Sutherland

Digital Marketer, Content Producer, Social Media Manager, +2

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I've spent the last five years telling stories for brands and communities built around the ocean and action sports. I strive to create content that moves audiences and turns attention into action as I bring my experience into a purpose-driven role at Surf Life Saving New Zealand.…

Available to hire

Auckland, New Zealand

Skills

SEO

Experience Level

SEO

Expert

Work Experience

Digital Marketing Specialist at Surf Life Saving New Zealand

January 1, 2025 - Present

Executed multi-channel digital and content strategies to grow SLNZ’s reach across various platforms, increasing followers and achieving the highest-performing post in the channel’s history.

Social Media & Content Specialist at The Surfr App

January 1, 2024 - Present

Managed digital marketing strategy and execution with a focus on crafting compelling content that drives organic growth and improves ad performance through A/B testing.

Marketing Manager at The Bike Storage Company

January 1, 2023 - January 1, 2025

Led marketing efforts across UK and promoted the brand through marketing materials and digital efforts, enhancing overall brand presence.

Social Media and Content Manager at North Kiteboarding & Foils

January 1, 2022 - January 1, 2023

Managed social presence globally, growing follower counts significantly and building a world-class brand voice by capturing authentic content at international events.

Marketing Coordinator at North Kiteboarding & Foils

January 1, 2021 - January 1, 2022

Collaborated on a digital marketing campaign and gained experience across campaign strategy, content and performance tracking.

Digital Marketing Intern at A-Ward Australasia Ltd.

January 1, 2020 - January 1, 2021

Assisted in digital marketing initiatives gaining hands-on experience in various aspects of marketing.