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I’m a public relations professional with a continuing passion for learning. I excel in statistical analysis, project management, copywriting, and editing, and I pride myself on delivering clear, timely communications for complex projects. I’m driven by a commitment to local communities and a collaborative mindset that helps teams thrive. Throughout my career, I’ve led brand updates, launched sub-brands and 360° video initiatives, and driven campaigns with broad reach and real impact. I’ve helped grow engagement, supported fundraising efforts, and produced materials that educate and inspire audiences—from expedition teams to partners and the general public.…I’m a public relations professional with a continuing passion for learning. I excel in statistical analysis, project management, copywriting, and editing, and I pride myself on delivering clear, timely communications for complex projects. I’m driven by a commitment to local communities and a collaborative mindset that helps teams thrive. Throughout my career, I’ve led brand updates, launched sub-brands and 360° video initiatives, and driven campaigns with broad reach and real impact. I’ve helped grow engagement, supported fundraising efforts, and produced materials that educate and inspire audiences—from expedition teams to partners and the general public.

Mac White

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I’m a public relations professional with a continuing passion for learning. I excel in statistical analysis, project management, copywriting, and editing, and I pride myself on delivering clear, timely communications for complex projects. I’m driven by a commitment to local communities and a collaborative mindset that helps teams thrive. Throughout my career, I’ve led brand updates, launched sub-brands and 360° video initiatives, and driven campaigns with broad reach and real impact. I’ve helped grow engagement, supported fundraising efforts, and produced materials that educate and inspire audiences—from expedition teams to partners and the general public.…I’m a public relations professional with a continuing passion for learning. I excel in statistical analysis, project management, copywriting, and editing, and I pride myself on delivering clear, timely communications for complex projects. I’m driven by a commitment to local communities and a collaborative mindset that helps teams thrive. Throughout my career, I’ve led brand updates, launched sub-brands and 360° video initiatives, and driven campaigns with broad reach and real impact. I’ve helped grow engagement, supported fundraising efforts, and produced materials that educate and inspire audiences—from expedition teams to partners and the general public.

Available to hire

I’m a public relations professional with a continuing passion for learning. I excel in statistical analysis, project management, copywriting, and editing, and I pride myself on delivering clear, timely communications for complex projects. I’m driven by a commitment to local communities and a collaborative mindset that helps teams thrive.

Throughout my career, I’ve led brand updates, launched sub-brands and 360° video initiatives, and driven campaigns with broad reach and real impact. I’ve helped grow engagement, supported fundraising efforts, and produced materials that educate and inspire audiences—from expedition teams to partners and the general public.

Skills

Copywriting

Social Media Design

Experience Level

Copywriting

Expert

Social Media Design

Intermediate

Work Experience

Communications Coordinator at The Students on Ice Foundation

January 1, 2022 - January 1, 2025

Joined as the sole member of the communications team, handling digital asset creation, distribution, and analysis. Monitored all digital platforms and websites; contributed to major campaigns including expeditions; led brand refreshes and a 360° video initiative; played an active role on the social committee and for office initiatives. Managed social media accounts, produced analytics reports, wrote/edited press releases, and supported campaigns from expeditions to programs like Blue Futures Pathways and Early Career Ocean Professionals. Created expedition resources and partner materials, aided in fundraising efforts, and helped craft year-end reports and presentations.

Communications Manager at The Students on Ice Foundation

January 1, 2025 - January 1, 2026

Promoted to Communications Manager with expanded responsibilities including team leadership, project oversight, media monitoring, and external relations. Generated upwards of 11 million impressions and 18k engagement points in 2025; maintained an email open rate of at least 37%; contributed to 25th Anniversary branding and materials, including a podcast series with high-profile guests; contributed to the 25th Anniversary Impact Report and acted as Technical Producer for the Alumni Summit (livestream for 200+ registrants). Managed photography assets and “Hearts Wide Open” publication materials, supported fundraising with campaign materials, upgraded the website/server in partnership with IT, and maintained media monitoring partnerships. Implemented a system to track internal website update requests to ensure timely visual/technical updates, resulting in a durable workflow for cross-department collaboration.

Communications Assistant at Fertilizer Canada

February 1, 2020 - March 1, 2021

Handled a range of public relations tasks including daily social media and media monitoring, copy editing, graphic design, webinar support, and member communications. Collaborated on communications plans and national ad campaigns; helped develop internal processes (e.g., Airtable) and supported multi-event international webinar series. Organized and supported Global Fertilizer Day 2020 in partnership with Ingenium and the Food and Agriculture Museum.

Communications Assistant at Society of Gynecologic Oncology Canada

September 1, 2021 - December 1, 2021

Contract role involving media monitoring, copy editing, social media, meeting/event invites, organization, international webinar support, hosting, and member communications. Organized and hosted multiple webinars and working sessions for medical professionals, and helped facilitate a multi-event international webinar series for physicians and other professionals.

Tap Room Manager / Social Media Assistant at Bicycle Craft Brewery

January 1, 2018 - July 1, 2020

Front-of-house manager with event supervision, festival representation, and cash handling. Also handled social media posts, website updates, and email newsletters. Managed successful large events and maintained a clean tap room/brew house; served as social media coordinator and photographer as needed.