Mac White

Promoted to Communications Manager with expanded responsibilities including team leadership, project oversight, media monitoring, and external relations. Generated upwards of 11 million impressions and 18k engagement points in 2025; maintained an email open rate of at least 37%; contributed to 25th Anniversary branding and materials, including a podcast series with high-profile guests; contributed to the 25th Anniversary Impact Report and acted as Technical Producer for the Alumni Summit (livestream for 200+ registrants). Managed photography assets and “Hearts Wide Open” publication materials, supported fundraising with campaign materials, upgraded the website/server in partnership with IT, and maintained media monitoring partnerships. Implemented a system to track internal website update requests to ensure timely visual/technical updates, resulting in a durable workflow for cross-department collaboration.

Joined as the sole member of the communications team, handling digital asset creation, distribution, and analysis. Monitored all digital platforms and websites; contributed to major campaigns including expeditions; led brand refreshes and a 360° video initiative; played an active role on the social committee and for office initiatives. Managed social media accounts, produced analytics reports, wrote/edited press releases, and supported campaigns from expeditions to programs like Blue Futures Pathways and Early Career Ocean Professionals. Created expedition resources and partner materials, aided in fundraising efforts, and helped craft year-end reports and presentations.

Contract role involving media monitoring, copy editing, social media, meeting/event invites, organization, international webinar support, hosting, and member communications. Organized and hosted multiple webinars and working sessions for medical professionals, and helped facilitate a multi-event international webinar series for physicians and other professionals.