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Hi there! I’m Mackenzie, a multidisciplinary designer passionate about storytelling through sports, culture, and creativity. I’ve worked across social, motion, brand design, and apparel, bringing ideas to life through bold visuals and strategic creative direction. My work blends craft and culture, from national championship campaigns and retail activations to custom athlete merch and brand collaborations. I’m currently exploring new opportunities in the sports, entertainment, and lifestyle space. My website: mackenziehitchcock.com…Hi there! I’m Mackenzie, a multidisciplinary designer passionate about storytelling through sports, culture, and creativity. I’ve worked across social, motion, brand design, and apparel, bringing ideas to life through bold visuals and strategic creative direction. My work blends craft and culture, from national championship campaigns and retail activations to custom athlete merch and brand collaborations. I’m currently exploring new opportunities in the sports, entertainment, and lifestyle space. My website: mackenziehitchcock.com

Mackenzie Hitchcock

Graphic Designer, Creative Director, Art Director, +7

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Hi there! I’m Mackenzie, a multidisciplinary designer passionate about storytelling through sports, culture, and creativity. I’ve worked across social, motion, brand design, and apparel, bringing ideas to life through bold visuals and strategic creative direction. My work blends craft and culture, from national championship campaigns and retail activations to custom athlete merch and brand collaborations. I’m currently exploring new opportunities in the sports, entertainment, and lifestyle space. My website: mackenziehitchcock.com…Hi there! I’m Mackenzie, a multidisciplinary designer passionate about storytelling through sports, culture, and creativity. I’ve worked across social, motion, brand design, and apparel, bringing ideas to life through bold visuals and strategic creative direction. My work blends craft and culture, from national championship campaigns and retail activations to custom athlete merch and brand collaborations. I’m currently exploring new opportunities in the sports, entertainment, and lifestyle space. My website: mackenziehitchcock.com

Available to hire

Hi there! I’m Mackenzie, a multidisciplinary designer passionate about storytelling through sports, culture, and creativity. I’ve worked across social, motion, brand design, and apparel, bringing ideas to life through bold visuals and strategic creative direction.
My work blends craft and culture, from national championship campaigns and retail activations to custom athlete merch and brand collaborations. I’m currently exploring new opportunities in the sports, entertainment, and lifestyle space.
My website: mackenziehitchcock.com

Work Experience

Senior Graphic Designer at Influxer - NIL Company

November 1, 2024 - October 1, 2025

Directed creative strategy and apparel design for new school partnerships and merchandise launches, created scalable design templates, and produced social assets to expand accessibility for thousands of athletes. Managed and grew the @influxermerch Instagram presence, delivering a 3,280% increase in reach and 395K content views in one month. Conceptualized the Campus Connect jersey line, directed photoshoots, and delivered a storytelling-driven collection that celebrated university history. Designed the viral “Pudge” tee, gaining national exposure on AP News, CBS, The Washington Post, Good Morning America, ESPN, and College GameDay.

Graphic Designer at Influxer - NIL Company

October 1, 2024 - November 1, 2024

Supported dynamic creative projects, branding, and apparel design; produced social assets and templates; maintained brand guidelines.

Creative Services Intern at LEARFIELD/CLC

June 1, 2023 - August 1, 2023

Managed dynamic projects with the marketing team to deliver high-quality designs across mediums, recommended and applied visual elements to elevate project impact, maintained regular updates through a centralized process, and collaborated to foster a creative culture.

Graphic Design Intern at Tulsa Men’s Basketball

March 1, 2023 - June 1, 2023

Created recruiting designs, templates for social media platforms, and marketing materials; reported to the Director of Creative Content and Branding; participated in critiques to advance design skills.

Creative Team Member at The Carolina Agency

August 1, 2022 - May 1, 2023

Designed digital motion posters displayed in high-traffic campus areas (35K people), contributing to a 10% revenue increase for a minority-owned business; developed brand guidelines and newsletters to expand reach; aided in the largest CreateAthon UofSC event in 10 years with 100+ participants serving 8 non-profits.

UX/UI Designer/Graphic Design Intern at Improving Atlanta

May 1, 2022 - August 1, 2022

Redesigned a mobile app to demonstrate UX/UI understanding and presented work to executives; collaborated with marketing to create effective one-pagers; finalized a client’s logo after presenting options to decision-makers.

Social Media and Design Intern at International Free Expression Project

February 1, 2022 - May 1, 2022

Created content to grow brand awareness, engaged with audiences, and produced social assets aligned with brand guidelines; expanded brand presence and drove engagement with new content strategies.

Small Business Owner at Etsy (Remote)

June 1, 2022 - Present

Launched and currently maintains a shop selling digital prints; established pricing structures based on market trends; promoted the business on social media to maximize brand identity and revenue; consulted with customers to finalize orders.

Graduate Teaching Assistant at Graduate School, University of South Carolina

January 1, 2023 - May 1, 2024

Designed and produced visually compelling posters, banners, and signs for a strategic communication conference; maintained a well-organized digital archive of design assets and final prints.