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Hello! I’m a strategic and creative marketing leader who thrives on turning data into compelling narrative and sustained growth. With 7+ years across SaaS, fintech, nonprofit, and media, I design full-funnel systems—from content and campaigns to analytics and automation—using modern tools like HubSpot, Jasper, ChatGPT, GA4, n8n, and Webflow. I’ve led employer branding, SEO, and product marketing initiatives that doubled engagement and boosted inbound leads by up to 130%. I excel in lean teams, move fast with autonomy, and bring both storytelling clarity and execution muscle to every project.…Hello! I’m a strategic and creative marketing leader who thrives on turning data into compelling narrative and sustained growth. With 7+ years across SaaS, fintech, nonprofit, and media, I design full-funnel systems—from content and campaigns to analytics and automation—using modern tools like HubSpot, Jasper, ChatGPT, GA4, n8n, and Webflow. I’ve led employer branding, SEO, and product marketing initiatives that doubled engagement and boosted inbound leads by up to 130%. I excel in lean teams, move fast with autonomy, and bring both storytelling clarity and execution muscle to every project.

Macrine Jangu

Social Media Manager, Content Creator, Marketing Strategist, +5

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Hello! I’m a strategic and creative marketing leader who thrives on turning data into compelling narrative and sustained growth. With 7+ years across SaaS, fintech, nonprofit, and media, I design full-funnel systems—from content and campaigns to analytics and automation—using modern tools like HubSpot, Jasper, ChatGPT, GA4, n8n, and Webflow. I’ve led employer branding, SEO, and product marketing initiatives that doubled engagement and boosted inbound leads by up to 130%. I excel in lean teams, move fast with autonomy, and bring both storytelling clarity and execution muscle to every project.…Hello! I’m a strategic and creative marketing leader who thrives on turning data into compelling narrative and sustained growth. With 7+ years across SaaS, fintech, nonprofit, and media, I design full-funnel systems—from content and campaigns to analytics and automation—using modern tools like HubSpot, Jasper, ChatGPT, GA4, n8n, and Webflow. I’ve led employer branding, SEO, and product marketing initiatives that doubled engagement and boosted inbound leads by up to 130%. I excel in lean teams, move fast with autonomy, and bring both storytelling clarity and execution muscle to every project.

Available to hire

Hello! I’m a strategic and creative marketing leader who thrives on turning data into compelling narrative and sustained growth. With 7+ years across SaaS, fintech, nonprofit, and media, I design full-funnel systems—from content and campaigns to analytics and automation—using modern tools like HubSpot, Jasper, ChatGPT, GA4, n8n, and Webflow.

I’ve led employer branding, SEO, and product marketing initiatives that doubled engagement and boosted inbound leads by up to 130%. I excel in lean teams, move fast with autonomy, and bring both storytelling clarity and execution muscle to every project.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Social Media & SEO Manager at xFusion

May 1, 2024 - Present

Developed and executed SEO strategies ranking 40+ branded and product-related keywords on Google's first page, driving a 120% increase in organic traffic across core blog and resource pages. Built a high-performing content calendar for LinkedIn and Instagram, boosting engagement by 35% and contributing to a 22% rise in qualified inbound leads. Created SEO-informed blog and web content, managed end-to-end social media strategy, led backlink-building and internal linking initiatives (domain authority +15% in <4 months), automated weekly/monthly performance reporting, and collaborated cross-functionally to align messaging with product positioning. Owned content distribution workflows using automation tools (n8n, Zapier, Notion).

Digital Marketing Manager at MGE Group

July 1, 2024 - July 1, 2025

Owned full-funnel strategy and optimization for paid campaigns across LinkedIn Ads, Meta, and YouTube, driving a 38% increase in lead generation within 6 months. Built high-converting landing pages, led A/B and multivariate testing (CVR +25%, CPA reduction), and managed campaign dashboards (GA4, Looker Studio). Led attribution modeling, pixel deployment, and cross-channel spend optimization. Spearheaded personalized creative assets per funnel stage and expanded reach via retargeting/segmentation (cold and warm audiences, +32%).

Content Creator at MGE Group

May 1, 2023 - July 1, 2024

Produced SEO-informed blog content, social media copy, and landing page drafts to support organic growth and paid campaigns. Maintained a publishing calendar across blog and social channels, increasing organic engagement by 45%. Collaborated with marketing and product leads to translate technical features into engaging messaging across LinkedIn and email, and supported early ad builds with creative ideation and competitor research.

Digital Marketing Associate at ICT Life Limited

February 1, 2022 - May 1, 2023

Spearheaded organic content strategy and audience growth across LinkedIn and Instagram (25% engagement lift within niche tech). Coordinated website revamp for ICT Life and AfricaSasa, boosting user flows and satisfaction by 30%. Produced SEO-optimized blog content linked to features and events, driving a 30% uplift in organic discovery. Collaborated with design/engineering to craft recruitment and launch messaging; supported internal brand guidelines and employee advocacy campaigns (20% lift).

Marketing and Communications Specialist at ThinkTube Africa

December 1, 2021 - December 1, 2022

Led brand positioning and digital content strategy for ThinkTube, United Women’s Council (UWC), and Boomerang Podcast. Boosted brand recall by 30%, increased job applications by 28%, and extended session times by 40%. Redesigned ThinkTube site and UWC landing pages, delivered 50+ campaigns on budget and schedule, and attracted 1,000+ attendees to culture-forward events. Developed EVP messaging and brand playbooks, and introduced modern internal comms rituals that increased content collaboration by 35%.

Social Media Intern at Radio Africa Group

January 1, 2020 - December 1, 2020

Created lifestyle and entertainment content, increasing reader engagement by 20%. Supported social/editorial teams in on-brand narratives, produced event content increasing branded visibility by 30%, and contributed to newsletters that added 1,100+ subscribers in a month. Enhanced SEO content formatting, contributing to a 25% uplift in search-driven traffic; ensured 100% on-time delivery for digital content.

Digital Marketing Consultant at Ardy Marketing Agency

April 1, 2018 - July 1, 2020

Led performance marketing strategy for diverse clients (real estate, retail, nonprofit); managed 500,000+ in ad spend across Meta and Google Ads, delivering consistently high ROAS. Launched full-funnel campaigns generating 200+ qualified leads per month; implemented A/B/multivariate tests, achieving ~30% lift in conversions and lower CPA. Built segmentation for cold/warm/retargeting audiences and implemented advanced tracking frameworks. Served as fractional CMO for select clients, guiding brand positioning and performance reporting.

Part-time Marketing and Communications Specialist at ThinkTube Africa

December 1, 2021 - December 1, 2022

Directed branding and communications across ThinkTube, United Women’s Council (UWC), Boomerang Podcast. Led brand positioning, internal storytelling, and digital content strategy; boosted brand recall by 30% and improved client retention. Managed integrated campaigns across LinkedIn, Instagram, and email; increased job applications by 28% and site session times by 40%. Redesigned ThinkTube corporate site and UWC landing pages with user-first design and SEO best practices. Led a cross-functional team delivering 50+ campaigns on time and within budget, achieving a 100% satisfaction rating. Established brand playbooks and EVP messaging guides used across talent outreach and public comms. Introduced modern internal comms systems and creative rituals, increasing team-wide content contribution by 35%.

Digital Marketing Consultant (Freelance / Project-Based) at Ardy Marketing Agency

April 1, 2018 - July 1, 2020

Led performance marketing strategy and campaign execution across diverse clients (real estate, retail, nonprofit) with cumulative ad spend over 500k, achieving consistently high ROAS. Launched full-funnel paid campaigns delivering 200+ qualified leads per month, with dynamic creative testing and a 30% lift in CVR and reduced CPA. Developed segmentation for cold, warm, and lookalike audiences; implemented tracking frameworks (UTM parameters, pixel integrations, attribution) to monitor multi-channel performance. Collaborated with designers and copywriters to craft tailored ad creatives that increased brand engagement by 45%. Acted as fractional CMO for select clients, advising on brand positioning, growth strategy, and performance reporting.