Barkaoui Farouk

Conducting user research through interviews and surveys to understand user needs and behaviors. Developing wireframes and interactive prototypes to visualize design concepts and user flows. Creating high-fidelity UI mockups with Figma and other design tools, aligned with user needs and brand guidelines. Performing usability testing to identify pain points and collect feedback, ensuring solutions are user-friendly and meet accessibility standards.

Designing brand assets and marketing materials including logos, color palettes, typography, social media graphics, brochures, and business cards. Creating and maintaining brand consistency across platforms. Developing comprehensive brand guidelines and style guides to ensure consistent use of visual identity. Collaborating with clients to understand their vision and deliver design solutions that meet project objectives.