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Hi, I’m Madeline Leegoe, an award-winning marketer with over 9 years of experience in wine and spirits FMCG. I’ve led cross-functional teams to deliver strong P&L results and innovative brand campaigns across multiple markets, forging collaborations that translate consumer insight into commercial action. I’m passionate about building enduring brands through data-driven marketing, creative storytelling, and collaborative leadership. I’ve launched and revitalised brands in Australia, North America, the UK, and Asia, mentoring teams to achieve ambitious growth while delivering measurable business impact.…Hi, I’m Madeline Leegoe, an award-winning marketer with over 9 years of experience in wine and spirits FMCG. I’ve led cross-functional teams to deliver strong P&L results and innovative brand campaigns across multiple markets, forging collaborations that translate consumer insight into commercial action. I’m passionate about building enduring brands through data-driven marketing, creative storytelling, and collaborative leadership. I’ve launched and revitalised brands in Australia, North America, the UK, and Asia, mentoring teams to achieve ambitious growth while delivering measurable business impact.

Madeline Legoe

Brand Strategist, Marketing Strategist, Growth Marketer, +2

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Hi, I’m Madeline Leegoe, an award-winning marketer with over 9 years of experience in wine and spirits FMCG. I’ve led cross-functional teams to deliver strong P&L results and innovative brand campaigns across multiple markets, forging collaborations that translate consumer insight into commercial action. I’m passionate about building enduring brands through data-driven marketing, creative storytelling, and collaborative leadership. I’ve launched and revitalised brands in Australia, North America, the UK, and Asia, mentoring teams to achieve ambitious growth while delivering measurable business impact.…Hi, I’m Madeline Leegoe, an award-winning marketer with over 9 years of experience in wine and spirits FMCG. I’ve led cross-functional teams to deliver strong P&L results and innovative brand campaigns across multiple markets, forging collaborations that translate consumer insight into commercial action. I’m passionate about building enduring brands through data-driven marketing, creative storytelling, and collaborative leadership. I’ve launched and revitalised brands in Australia, North America, the UK, and Asia, mentoring teams to achieve ambitious growth while delivering measurable business impact.

Available to hire

Hi, I’m Madeline Leegoe, an award-winning marketer with over 9 years of experience in wine and spirits FMCG. I’ve led cross-functional teams to deliver strong P&L results and innovative brand campaigns across multiple markets, forging collaborations that translate consumer insight into commercial action.

I’m passionate about building enduring brands through data-driven marketing, creative storytelling, and collaborative leadership. I’ve launched and revitalised brands in Australia, North America, the UK, and Asia, mentoring teams to achieve ambitious growth while delivering measurable business impact.

Language

English

Fluent

French

Advanced

Spanish; Castilian

Advanced

Work Experience

Global Brand Manager at Casella Family Brands

October 1, 2022 - Present

Award-winning marketer leading global branding across core wine portfolios; managed cross-functional teams across design, trade, and consumer marketing to deliver end-to-end brand plans and data-driven TTL campaigns; led packaging refresh and launched category innovations; collaborated with external partners (EG) to drive experiential activations; grew brand equity and profitability across APAC with a measurable uplift in key metrics.

Wine Ambassador / Premium Brand Manager at Pernod Ricard Canada

June 1, 2018 - June 1, 2020

Led TTL marketing and brand plans for premium wine brands across Canada; built and executed consumer activations, NPD processes, and packaging refreshes; developed distributor and retailer relationships; launched sparkling cocktail innovations and organic wine ranges; contributed to early double-digit growth and expanded brand presence.