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Hi, I’m Madeline, a growth-focused brand builder with a track record of turning ideas into demand and delivering at the shelf. Over 8+ years in FMCG and venture-building, I’ve led 12+ launches and built KPI systems that connect awareness to trial and repeat. I thrive in fast-paced, innovative environments and enjoy hands-on work across creative, digital, packaging, ops, and commercial teams. Today I’m Madrid-based and Spain-focused, helping startups and established brands with Spain-first growth strategies, brand positioning, go-to-market plans, and retailer partnerships. I lead with customer insight and rapid experimentation to validate concepts and accelerate growth in dynamic markets.…Hi, I’m Madeline, a growth-focused brand builder with a track record of turning ideas into demand and delivering at the shelf. Over 8+ years in FMCG and venture-building, I’ve led 12+ launches and built KPI systems that connect awareness to trial and repeat. I thrive in fast-paced, innovative environments and enjoy hands-on work across creative, digital, packaging, ops, and commercial teams. Today I’m Madrid-based and Spain-focused, helping startups and established brands with Spain-first growth strategies, brand positioning, go-to-market plans, and retailer partnerships. I lead with customer insight and rapid experimentation to validate concepts and accelerate growth in dynamic markets.

Madeline Doering

Brand Designer, Brand Strategist, Fractional CMO, +7

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Hi, I’m Madeline, a growth-focused brand builder with a track record of turning ideas into demand and delivering at the shelf. Over 8+ years in FMCG and venture-building, I’ve led 12+ launches and built KPI systems that connect awareness to trial and repeat. I thrive in fast-paced, innovative environments and enjoy hands-on work across creative, digital, packaging, ops, and commercial teams. Today I’m Madrid-based and Spain-focused, helping startups and established brands with Spain-first growth strategies, brand positioning, go-to-market plans, and retailer partnerships. I lead with customer insight and rapid experimentation to validate concepts and accelerate growth in dynamic markets.…Hi, I’m Madeline, a growth-focused brand builder with a track record of turning ideas into demand and delivering at the shelf. Over 8+ years in FMCG and venture-building, I’ve led 12+ launches and built KPI systems that connect awareness to trial and repeat. I thrive in fast-paced, innovative environments and enjoy hands-on work across creative, digital, packaging, ops, and commercial teams. Today I’m Madrid-based and Spain-focused, helping startups and established brands with Spain-first growth strategies, brand positioning, go-to-market plans, and retailer partnerships. I lead with customer insight and rapid experimentation to validate concepts and accelerate growth in dynamic markets.

Available to hire

Hi, I’m Madeline, a growth-focused brand builder with a track record of turning ideas into demand and delivering at the shelf. Over 8+ years in FMCG and venture-building, I’ve led 12+ launches and built KPI systems that connect awareness to trial and repeat. I thrive in fast-paced, innovative environments and enjoy hands-on work across creative, digital, packaging, ops, and commercial teams.

Today I’m Madrid-based and Spain-focused, helping startups and established brands with Spain-first growth strategies, brand positioning, go-to-market plans, and retailer partnerships. I lead with customer insight and rapid experimentation to validate concepts and accelerate growth in dynamic markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Spanish; Castilian

Advanced

Work Experience

Fractional Brand & Growth Partner

January 1, 2026 - Present

Guiding early-stage food and beverage startups with branding and strategy development and execution including brand positioning, product validation, go-to-market strategy, and growth prioritization within the Spanish market.

Co-Founder & CEO at Sensa Technologies

June 1, 2025 - December 1, 2025

Built the venture from zero-to-one: defined business model, commercialization thesis, target segments, pricing logic, and GTM approach with Spanish retailers & chain restaurants. Owned investor readiness: developed the financial model (unit economics, scenarios, runway), crafted the investment narrative and materials, and prepared the company for fundraising.

Brand Manager (Bold Rock) at Artisanal Brewing Ventures

March 1, 2023 - September 30, 2023

Owned annual innovation pipeline with 12 launches; led R&D, packaging, commercialization, and postlaunch reviews across crossfunctional teams. Codified stagegate checkpoints linking KPIs to go/nogo decisions; delivered +10% YoY growth. Directed multibrand GTM at speed; optimized budgets and KPI dashboards.

Associate Brand Manager (Bold Rock) at Artisanal Brewing Ventures

June 1, 2021 - March 31, 2023

Commercialized 8 new products; coordinated marketing, sales, and operations for ontime, onbudget launches. Built a multiuniversity ambassador program as a capability-building mechanism; achieved +30% penetration in key regions. Leveraged NielsenIQ and consumer insights to refine positioning; delivered ~8% annual gains in awareness and loyalty.

Brand Marketing Coordinator at Bold Rock (Artisanal Brewing Ventures)

November 1, 2020 - June 30, 2021

Built exec dashboards to monitor marketing KPIs; improved decision speed and accountability.

Field Marketing Area Manager at The Coca-Cola Company

May 1, 2016 - November 30, 2017

Ran market pilots, optimized event ROI; hired and trained team to execute at speed. Vetted sponsorship and event opportunities, ensuring alignment with brand objectives and ROI.

Marketing & Implementation Project Manager at Compass Group

November 1, 2017 - June 30, 2020

Conducted industry research and feasibility analysis; developed project scopes and budgets. Identified growth opportunities and implemented data-driven strategies to enhance brand awareness and customer acquisition. Managed marketing budget forecasting and expense tracking, ensuring cost-effective execution of marketing initiatives while maximizing ROI.