I’m Madeline Chernosky, a designer and brand strategist who blends traditional embroidery with modern digital design to build cohesive, impactful brand identities. As Innovation Director at HDX Embroidery House, I created a comprehensive visual identity system—from hand-drawn iconography and color systems to typography and packaging guidelines—that elevated our digital presence and opened new revenue channels. I also curate social media content, lookbooks, and presentation decks to translate ideas into tangible, market-ready assets.
I bring a legal and strategic lens to creativity, drawn from roles at General Dynamics Bath Iron Works and the MA Attorney General’s Office. This combination of analytical rigor and creative execution helps me deliver responsible, clear, and compelling brand communications for diverse audiences.
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Developed full visual identity for HDX Embroidery House including icon illustration system of 100+ original hand-drawn designs, color systems, typography, and brand guidelines. Bridged traditional embroidery techniques with modern digital design, elevating HDX’s digital presence through cohesive and intentional creative direction.
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