I am a multidisciplinary designer and strategist who blends craft with digital innovation to build cohesive brand experiences. As Innovation Director at HDX Embroidery House, I lead brand experience and creative direction, shaping a visual language that bridges traditional embroidery with modern design. I’ve developed a comprehensive icon system, color and typography systems, and brand guidelines, while driving social content, lookbooks, and packaging projects that diversify revenue streams. My background spans creative branding, packaging, and strategy across education, government, manufacturing, and professional services. I enjoy solving complex challenges at the intersection of design, policy, and storytelling, always with a friendly, collaborative approach.…I am a multidisciplinary designer and strategist who blends craft with digital innovation to build cohesive brand experiences. As Innovation Director at HDX Embroidery House, I lead brand experience and creative direction, shaping a visual language that bridges traditional embroidery with modern design. I’ve developed a comprehensive icon system, color and typography systems, and brand guidelines, while driving social content, lookbooks, and packaging projects that diversify revenue streams. My background spans creative branding, packaging, and strategy across education, government, manufacturing, and professional services. I enjoy solving complex challenges at the intersection of design, policy, and storytelling, always with a friendly, collaborative approach.WWWW…