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I'm a CRO specialist with 4+ years of experience driving incremental revenue through website optimisation. I leverage industry-leading tools such as Adobe Target, Monetate, Adobe Analytics, ContentSquare, and GA4 to analyse user behavior and identify opportunities for improving conversion rates. With a front-end development background in HTML, CSS, JavaScript, NextJS and React, I collaborate with design, marketing and engineering teams to design and run high-impact CRO experiments and personalise experiences across channels, while applying agile methodologies and a test-and-learn mindset.…I'm a CRO specialist with 4+ years of experience driving incremental revenue through website optimisation. I leverage industry-leading tools such as Adobe Target, Monetate, Adobe Analytics, ContentSquare, and GA4 to analyse user behavior and identify opportunities for improving conversion rates. With a front-end development background in HTML, CSS, JavaScript, NextJS and React, I collaborate with design, marketing and engineering teams to design and run high-impact CRO experiments and personalise experiences across channels, while applying agile methodologies and a test-and-learn mindset.

Madhin Hussain

Front-End Developer, Web Developer, Developer, +1

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I'm a CRO specialist with 4+ years of experience driving incremental revenue through website optimisation. I leverage industry-leading tools such as Adobe Target, Monetate, Adobe Analytics, ContentSquare, and GA4 to analyse user behavior and identify opportunities for improving conversion rates. With a front-end development background in HTML, CSS, JavaScript, NextJS and React, I collaborate with design, marketing and engineering teams to design and run high-impact CRO experiments and personalise experiences across channels, while applying agile methodologies and a test-and-learn mindset.…I'm a CRO specialist with 4+ years of experience driving incremental revenue through website optimisation. I leverage industry-leading tools such as Adobe Target, Monetate, Adobe Analytics, ContentSquare, and GA4 to analyse user behavior and identify opportunities for improving conversion rates. With a front-end development background in HTML, CSS, JavaScript, NextJS and React, I collaborate with design, marketing and engineering teams to design and run high-impact CRO experiments and personalise experiences across channels, while applying agile methodologies and a test-and-learn mindset.

Available to hire

I’m a CRO specialist with 4+ years of experience driving incremental revenue through website optimisation. I leverage industry-leading tools such as Adobe Target, Monetate, Adobe Analytics, ContentSquare, and GA4 to analyse user behavior and identify opportunities for improving conversion rates.

With a front-end development background in HTML, CSS, JavaScript, NextJS and React, I collaborate with design, marketing and engineering teams to design and run high-impact CRO experiments and personalise experiences across channels, while applying agile methodologies and a test-and-learn mindset.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

CRO Manager at Dr. Martens

May 1, 2015 - Present

Leading the CRO strategy for the EMEA region, delivering high-impact experimentation across acquisition, retention, and conversion journeys. Manages the full CRO pipeline from opportunity identification and hypothesis definition to test build, QA, reporting, and stakeholder engagement. Collaborates with UX, design, and analytics teams to optimise customer journeys and champion a test-and-learn culture. Oversees personalization and advanced segmentation via Monetate, and uses GA4 and Contentsquare to identify friction points and drive continuous performance improvements. Supports the development of junior CRO resources and embeds CRO best practices across product and marketing squads.

CRO Specialist at BT Group

April 1, 2024 - May 1, 2025

£24M+ incremental revenue driven through strategic experimentation and optimisation initiatives. Analyzes user behavior, website metrics, and customer feedback to identify opportunities for improving conversion rates. Designs and implements A/B tests to optimize the customer journey and achieve business goals. Provides actionable recommendations via detailed performance reports and insights. collaborates with design, marketing, and engineering teams to ensure seamless CRO execution.

CRO Developer / Specialist at New Look

October 1, 2021 - April 1, 2024

Partnered with UX, insights, and digital product teams to take hypotheses from ideation to implementation. Built and managed CRO tests to enhance user experiences across the e-commerce platform. Delivered high-quality HTML, CSS, and JavaScript code for CRO experiments.

Trainee Software Developer at _nology.io

June 1, 2021 - October 1, 2021

Developed a strong foundation in frontend and backend programming, including JavaScript, React, Java, and MySQL. Applied coding skills to client and personal projects, hosted on Firebase. Delivered a client project over four weeks using agile methodology, focusing on team collaboration and iterative development.

Trading & Merchandising Roles at Various fashion retailers

January 1, 2011 - January 1, 2021

Collaborated with suppliers and internal teams to ensure timely product delivery and promotions. Utilised data-driven strategies to forecast and manage inventory effectively. Led junior team members in achieving departmental sales goals.