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Digital marketing professional with 4+ years of experience driving revenue and executing strategic initiatives across SEO, SEM, social media, branding, and content strategy. Skilled in using analytics to improve performance and customer engagement. Experienced in planning and optimizing multi-channel campaigns (email, SEO, social, webinars), leveraging tools and automation to increase leads, engagement, and ROI. Known for cross-functional collaboration, data-driven recommendations, and improving marketing outcomes through continuous testing and optimization.…Digital marketing professional with 4+ years of experience driving revenue and executing strategic initiatives across SEO, SEM, social media, branding, and content strategy. Skilled in using analytics to improve performance and customer engagement. Experienced in planning and optimizing multi-channel campaigns (email, SEO, social, webinars), leveraging tools and automation to increase leads, engagement, and ROI. Known for cross-functional collaboration, data-driven recommendations, and improving marketing outcomes through continuous testing and optimization.

Madhusmita Bhattacharya

Digital Marketer, SEO Expert, Marketing Strategist, +3

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Digital marketing professional with 4+ years of experience driving revenue and executing strategic initiatives across SEO, SEM, social media, branding, and content strategy. Skilled in using analytics to improve performance and customer engagement. Experienced in planning and optimizing multi-channel campaigns (email, SEO, social, webinars), leveraging tools and automation to increase leads, engagement, and ROI. Known for cross-functional collaboration, data-driven recommendations, and improving marketing outcomes through continuous testing and optimization.…Digital marketing professional with 4+ years of experience driving revenue and executing strategic initiatives across SEO, SEM, social media, branding, and content strategy. Skilled in using analytics to improve performance and customer engagement. Experienced in planning and optimizing multi-channel campaigns (email, SEO, social, webinars), leveraging tools and automation to increase leads, engagement, and ROI. Known for cross-functional collaboration, data-driven recommendations, and improving marketing outcomes through continuous testing and optimization.

Available to hire

Digital marketing professional with 4+ years of experience driving revenue and executing strategic initiatives across SEO, SEM, social media, branding, and content strategy. Skilled in using analytics to improve performance and customer engagement.

Experienced in planning and optimizing multi-channel campaigns (email, SEO, social, webinars), leveraging tools and automation to increase leads, engagement, and ROI. Known for cross-functional collaboration, data-driven recommendations, and improving marketing outcomes through continuous testing and optimization.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Intermediate

Work Experience

Digital Marketing Intern at Blackmore Partners Inc

October 1, 2025 - April 2, 2026

Supported design and optimization of multi-channel campaigns (email, SEO, blog, social) using AI-driven tools. Managed and analyzed social performance through Meta Business Suite, improving engagement and lead generation via targeted segmentation and personalized outreach. Optimized WordPress and Elementor websites using SEO best practices. Coordinated and promoted 10+ webinars and conferences, repurposing event recordings into engaging marketing content. Analyzed AI-powered campaign insights and produced actionable recommendations that informed multiple go-to-market initiatives. Collaborated on LinkedIn campaigns and produced 10+ content pieces, increasing engagement by 25%. Built automated email campaigns for a 1,500-subscriber list using Infusionsoft Professional Development.

Completed Meta Digital Marketing Credentials / Projects (course work) at Self-directed learning

February 1, 2020 - September 1, 2025

Completed Meta Digital Marketing learnings focused on strategy across 3 digital marketing campaigns using Google Analytics for performance tracking. Built hands-on SEM projects through simulated and freelanced assignments to improve campaign ROI and engagement.

Completed Meta Digital Marketing Courses (Digital Marketing)

February 1, 2020 - September 1, 2025

Learned and applied Meta Digital Marketing strategies across three digital marketing campaigns, achieving a 15% increase in user engagement using Google Analytics for performance tracking. Built hands-on SEM projects and implemented skills through simulated and freelanced projects, improving campaign ROI by 30% and engagement by 20%.

Assistant Manager at Redcliffe Lifesciences

November 1, 2018 - July 1, 2019

Led development of promotional content and campaigns, increasing social media engagement by 25%. Conducted market research and data analysis to identify key demographics, improving targeted campaign response rates by 30%. Supported and optimized awareness campaigns that increased diagnostic test uptake by 30%, promoting health check-ups and genetic testing services. Contributed to initiatives that improved diagnostic quality awareness, supporting a 30% increase in patient satisfaction survey scores. Managed 50 healthcare clients, acquiring 10 new and strengthening 40 existing accounts to boost engagement and revenue. Collected and analyzed customer feedback to improve satisfaction by 15%. Assisted in training sessions for junior sales staff, helping improve retention strategies resulting in a 20% increase in customer retention.

Associate Manager at SandoR Life Sciences

June 1, 2015 - October 1, 2018

Executed comprehensive user research and gathered insights from 150+ medical professionals to develop and optimize the lab’s website SEO, boosting organic traffic and improving search rankings for key diagnostic tests. Expanded brand messaging to emphasize accuracy and innovation, leading to a 20% increase in client inquiries. Led competitor analysis on offerings and pricing, improving market differentiation by 15% and aligning sales strategy. Collaborated with senior sales teams to generate qualified outreach, increasing sales pipeline volume by 30%. Designed and implemented transparent pricing strategies, improving customer understanding and increasing engagement by 20%.

Associate Manager at Sando(r) Life Sciences

June 1, 2015 - October 1, 2018

Executed comprehensive user research by gathering insights from 150+ medical professionals to develop and optimize the lab’s website SEO, boosting organic traffic and improving search rankings for key diagnostic tests. Expanded brand messaging to emphasize accuracy and innovation, leading to a 20% increase in client inquiries. Conducted competitor analysis on offerings and pricing, enhancing differentiation by 15% and strengthening sales alignment. Collaborated with senior sales teams to generate qualified outreach, increasing sales pipeline volume by 30%. Designed and implemented transparent pricing strategies, improving customer understanding and raising engagement by 20%.