Fashion designer and product developer with 5+ years of experience in footwear, product development, trend research, and seasonal collections. Skilled in Adobe Illustrator, Photoshop, technical design, product development, and creating commercially relevant concepts. Detail-oriented, creative, and experienced in working with brands, suppliers, and cross-functional teams to bring ideas from concept to final product.

Madhukmitha Vasudevan

Fashion designer and product developer with 5+ years of experience in footwear, product development, trend research, and seasonal collections. Skilled in Adobe Illustrator, Photoshop, technical design, product development, and creating commercially relevant concepts. Detail-oriented, creative, and experienced in working with brands, suppliers, and cross-functional teams to bring ideas from concept to final product.

Available to hire

Fashion designer and product developer with 5+ years of experience in footwear, product development, trend research, and seasonal collections. Skilled in Adobe Illustrator, Photoshop, technical design, product development, and creating commercially relevant concepts. Detail-oriented, creative, and experienced in working with brands, suppliers, and cross-functional teams to bring ideas from concept to final product.

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Work Experience

Associate Line Builder - Footwear & Bags at Aldo group
July 1, 2025 - Present
Supports seasonal assortment planning and collection architecture for North American and international markets. Builds and maintains product data, SKU architecture, and assortment ratios aligned with brand and commercial objectives. Owns PLM activities from product entry creation to hand-off to PO management. Analyzes sales performance, market trends, and competitive landscapes to inform seasonal line-building decisions, recommends assortment enhancements based on consumer insights, and coordinates seasonal milestones and GTM deliverables to ensure timely product launches.
Footwear Design Coordinator at Aldo group
July 1, 2022 - March 1, 2025
Delivered seasonal men’s footwear (casual hybrids) collections from conception through prototypes to final production. Created presentation boards and sourcing packages with overseas vendors, supporting material and color selection to meet brand consistency and quality standards. Developed tech packs and design specifications for factory sample development and produced detailed CADs and mock-ups to ensure precision and execution. Partnered cross-functionally with merchandising, product development, and sourcing teams to deliver commercially viable products while managing multiple projects in alignment with the Go-to-Market calendar.
Graphic Designer at Canadian Delta Coach
September 1, 2021 - June 1, 2022
Developed creative content for the brand’s social media, newspaper advertisements, brochures, and magazines by translating brand design concepts into deliverables. Streamlined social media channels, logos, and micro-website pages to align with the brand’s creative direction and identity.
Footwear / Product Designer at Aditya Birla
January 1, 2020 - November 1, 2020
Designed women’s footwear and product collections for the brand Allen Solly. Conducted brand portfolio studies and international trend research, including live market research, to define brand image, competitive positioning, customer preferences, and price thresholds. Supported the PD team with CADs and mock-ups and partnered with designers to move concepts from conception to prototypes and create technical specification packages. Developed sourcing packages for overseas vendors and supported sample approvals while also creating mood boards, color theory, and presentation boards for brainstorming sessions.

Education

Postgraduate Certification | Brand Management at Algonquin College
January 1, 2023 - January 1, 2023
Bachelors in Fashion Designing | Leather designing at National Institute of Fashion Technology
January 1, 2017 - January 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Consumer Goods, Manufacturing, Professional Services