I’m a Product Marketing & Brand Strategy leader with 10+ years of experience helping AI, SaaS, and MarTech teams build relevance with customers and drive measurable growth. I translate executive priorities into go-to-market assets, product positioning, and customer-facing experiences—then back it with performance marketing and AI-enabled optimization across campaigns. I’ve scaled brand awareness by 300%, reduced CAC by 50%, and increased ROAS by 75% across SaaS, AdTech, FinTech, and media ecosystems. I also lead digital transformation using SEO/ASO, AI content optimization, and Google/Meta campaign strategy, partnering closely with product teams and research groups to sharpen messaging and accelerate pipeline creation.…

Adhu Shalin i Kancherla

I’m a Product Marketing & Brand Strategy leader with 10+ years of experience helping AI, SaaS, and MarTech teams build relevance with customers and drive measurable growth. I translate executive priorities into go-to-market assets, product positioning, and customer-facing experiences—then back it with performance marketing and AI-enabled optimization across campaigns. I’ve scaled brand awareness by 300%, reduced CAC by 50%, and increased ROAS by 75% across SaaS, AdTech, FinTech, and media ecosystems. I also lead digital transformation using SEO/ASO, AI content optimization, and Google/Meta campaign strategy, partnering closely with product teams and research groups to sharpen messaging and accelerate pipeline creation.…

Available to hire

I’m a Product Marketing & Brand Strategy leader with 10+ years of experience helping AI, SaaS, and MarTech teams build relevance with customers and drive measurable growth. I translate executive priorities into go-to-market assets, product positioning, and customer-facing experiences—then back it with performance marketing and AI-enabled optimization across campaigns.

I’ve scaled brand awareness by 300%, reduced CAC by 50%, and increased ROAS by 75% across SaaS, AdTech, FinTech, and media ecosystems. I also lead digital transformation using SEO/ASO, AI content optimization, and Google/Meta campaign strategy, partnering closely with product teams and research groups to sharpen messaging and accelerate pipeline creation.

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Skills

Experience Level

Language

English
Fluent
Hindi
Advanced
Kannada
Advanced
Telugu
Intermediate
Tamil
Intermediate

Work Experience

Digital AI & AI, MarTech & Digital Brand Consultant at 4xDigit
November 1, 2025 - May 31, 2026
Directed end-to-end execution across brand design, content strategy, product marketing, and growth initiatives in a high-growth AI startup environment; translated executive business priorities into go-to-market assets, digital campaigns, and customer-facing experiences.
Corporate Communications & Product Marketing Specialist at Valueleaf Services
November 1, 2022 - September 30, 2025
Drove 300% growth in brand awareness across APAC, UAE, USA, India, China, and SEA for AdTech, FinTech, and MarTech product lines; partnered with product SMEs and market research teams on product positioning and GTM messaging; spearheaded digital transformation across Google and Meta using SEO, ASO, and AI-driven content optimization—achieving 50% lower CAC, 75% higher ROAS, and 200% organic traffic growth.
Content Executive (SAP SaaS) at Mindset Consultancy LLC
May 1, 2021 - November 1, 2022
Translated the founder’s vision and complex SAP enterprise capabilities into customer-centric positioning for B2B manufacturing, warehousing, logistics, and supply chain sectors. Authored 100+ customer success stories, case studies, and thought leadership articles to build credibility, support retention, and expand the sales pipeline. Designed community-building and audience growth initiatives to increase market engagement and support lead generation.
Account Co-ordinator at Deluxe Entertainment Services India Pvt Ltd
April 30, 2019 - April 30, 2019
Delivered seamless content for entertainment giants such as Pixar, Marvel Studios, Paramount, Netflix and Disney+. Managed complex projects across Theatre and OTT platforms, coordinated international teams, streamlined billing, and ensured flawless localization for post-production in 72 languages for worldwide release. Worked closely with senior leadership in Bengaluru and Los Angeles.
Account Coordinator (Localization & Content Fulfillment) at Deluxe Entertainment Services
May 1, 2018 - April 1, 2019
Managed end-to-end localization and content fulfillment for global studios including Pixar, Marvel Studios, Paramount, Netflix, and Disney+. Coordinated cross-border workflows across 72+ language localization teams, production vendors, and internal business units to ensure strict release-readiness. Maintained operational governance, billing integrity, and commercial delivery alignment across global distribution channels.
Media Associate (Media Operations & Asset Delivery) at Prime Focus Technologies
January 1, 2016 - December 1, 2017
Supported audience-facing media operations and asset delivery for high-profile global properties (Warner Bros, Game of Thrones, MasterChef Australia) across broadcast and OTT platforms. Helped manage media assets and operations to ensure timely delivery for distribution.

Education

Master of Leadership Management for International Business Growth at Deakin University
June 1, 2022 - July 1, 2025
Master of Organizational Leadership Management for International Business Growth at Deakin University
June 1, 2022 - July 1, 2025
Master of Organizational Leadership Management for International Business Growth at Deakin University (Australia)
June 1, 2022 - July 1, 2025
Master of Organizational Leadership Management for International Business Growth at Deakin University
June 1, 2022 - July 31, 2025

Qualifications

SAPERP Essential Training: Project Management Foundations
January 11, 2030 - November 9, 2025
SAP ERP Essential Training (SAPER P Essential Training as listed)
January 1, 2021 - October 2, 2026
Project Management Foundations (as listed under Mindset/Training)
January 1, 2021 - October 2, 2026
Communication (as listed: Communication)
January 1, 2021 - October 2, 2026
Illustrator Essential Training
January 1, 2021 - October 2, 2026
S A P ERP Essential Training
January 1, 2021 - December 31, 2021
Project Management Foundations
January 1, 2021 - December 31, 2021
Communication
January 1, 2021 - December 31, 2021
Illustrator
January 1, 2021 - December 31, 2021
SAP ERP Essential Training
January 11, 2030 - October 2, 2026
Project Management Foundations
January 11, 2030 - October 2, 2026
Communication
January 11, 2030 - October 2, 2026
Illustrator Essential Training
January 1, 2021 - October 2, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education, Telecommunications, Financial Services, Manufacturing, Retail, Transportation & Logistics, Other

Skills

Experience Level