Madiha Qamar

Build and manage engaged communities across Instagram, TikTok, LinkedIn and Facebook for B2B SaaS and health-tech brands. Develop Instagram-specific content strategy and calendar aligned with audience engagement goals. Create and schedule captions, posts, and stories that drive authentic audience interaction and community participation. Monitor Instagram analytics and engagement metrics to track growth, identify trends, and optimize content performance. Manage community engagement: respond to comments and direct messages, foster positive relationships, and nurture active online communities. Support brand pre-launch activities through strategic content planning and community-building initiatives. Manage paid social campaigns on Meta; achieved 31,689 engagements at $0.01 CPC through audience-first strategy. Analyze content performance to identify what resonates with audiences and refine the iteration strategy.

Managed Instagram and social media strategy for four distinct brands in real estate, food & beverage, and restaurant industries across Australia, UAE, and Canada markets. Developed tailor-made content strategies per brand by understanding audience psychology and adapting brand voice to resonate with different demographics. Created and maintained content calendars, crafted engaging captions and posts, and ensured consistent brand messaging across platforms. Built active online communities through responsive comment management, authentic engagement, and community relationship nurturing. Monitored audience engagement metrics and analytics to identify top-performing content types and optimize posting strategies. Collaborated with design and content teams to ensure visual consistency and brand alignment. Demonstrated ability to work independently and manage multiple brands simultaneously in a remote setting.