Madiha Qamar

Spearheading social media strategy and content execution for two USA based brands from the ground up — Nodshift (B2B SaaS) and The Dust Test (D2C health-tech) — across LinkedIn, TikTok, Instagram, and Facebook. ▸ Grew Nodshift's LinkedIn to a 16.96% engagement rate — built entirely from zero (industry avg: 2–5%) ▸ Launched The Dust Test's TikTok from scratch — 21K video views, 10.7K views in one month, 59 profile visits in 60 days ▸ Scripted 15+ TikTok reels blending educational hooks with trending formats to drive watch time and shares ▸ Managed influencer & affiliate partnerships end-to-end: sourced, briefed, coordinated and tracked KPI performance

Managed social media strategy, content creation, and community engagement for 4 brands simultaneously across real estate, food & beverage, and restaurant sectors in Australia, UAE, and Canada. ▸ Executed daily content publishing across 4 brand accounts — averaging 28+ posts/week with distinct brand voice for each ▸ Built multi-brand content calendars from scratch, establishing editorial frameworks that improved posting consistency ▸ Crafted brand voice for each client — adapting tone, format, and platform strategy across 3 international markets ▸ Improved audience engagement and reach by identifying top-performing content types through platform analytics ▸ Wrote all captions, copy, and creative briefs; coordinated with design partners on visual consistency

Managed social media strategy, content creation, and community engagement for four brands simultaneously across real estate, food & beverage, and restaurant sectors in UAE, Australia, and Canada markets — publishing daily content and maintaining distinct brand voices across all accounts.