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Hi, I'm Madiha Qamar, a results-driven Social Media Strategist based in Porto, Portugal. I help B2B SaaS and D2C health-tech brands grow from the ground up by blending data-driven content strategies with native storytelling across LinkedIn, TikTok, Instagram, and Facebook. I'm a hands-on professional with 2+ years of experience building brands from the ground up across multiple markets, delivering measurable engagement and growth through thoughtful content calendars, brand voice development, and performance-driven campaign execution.…Hi, I'm Madiha Qamar, a results-driven Social Media Strategist based in Porto, Portugal. I help B2B SaaS and D2C health-tech brands grow from the ground up by blending data-driven content strategies with native storytelling across LinkedIn, TikTok, Instagram, and Facebook. I'm a hands-on professional with 2+ years of experience building brands from the ground up across multiple markets, delivering measurable engagement and growth through thoughtful content calendars, brand voice development, and performance-driven campaign execution.

Madiha Qamar

Social Media Manager, Brand Strategist, Marketing Strategist, +2

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Hi, I'm Madiha Qamar, a results-driven Social Media Strategist based in Porto, Portugal. I help B2B SaaS and D2C health-tech brands grow from the ground up by blending data-driven content strategies with native storytelling across LinkedIn, TikTok, Instagram, and Facebook. I'm a hands-on professional with 2+ years of experience building brands from the ground up across multiple markets, delivering measurable engagement and growth through thoughtful content calendars, brand voice development, and performance-driven campaign execution.…Hi, I'm Madiha Qamar, a results-driven Social Media Strategist based in Porto, Portugal. I help B2B SaaS and D2C health-tech brands grow from the ground up by blending data-driven content strategies with native storytelling across LinkedIn, TikTok, Instagram, and Facebook. I'm a hands-on professional with 2+ years of experience building brands from the ground up across multiple markets, delivering measurable engagement and growth through thoughtful content calendars, brand voice development, and performance-driven campaign execution.

Available to hire

Hi, I’m Madiha Qamar, a results-driven Social Media Strategist based in Porto, Portugal. I help B2B SaaS and D2C health-tech brands grow from the ground up by blending data-driven content strategies with native storytelling across LinkedIn, TikTok, Instagram, and Facebook.

I’m a hands-on professional with 2+ years of experience building brands from the ground up across multiple markets, delivering measurable engagement and growth through thoughtful content calendars, brand voice development, and performance-driven campaign execution.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Urdu

Fluent

Portuguese

Beginner

Work Experience

Social media Marketing Associate at Craytic

February 1, 2024 - July 15, 2024

Managed social media strategy, content creation, and community engagement for 4 brands simultaneously across real estate, food & beverage, and restaurant sectors in Australia, UAE, and Canada. ▸ Executed daily content publishing across 4 brand accounts — averaging 28+ posts/week with distinct brand voice for each ▸ Built multi-brand content calendars from scratch, establishing editorial frameworks that improved posting consistency ▸ Crafted brand voice for each client — adapting tone, format, and platform strategy across 3 international markets ▸ Improved audience engagement and reach by identifying top-performing content types through platform analytics ▸ Wrote all captions, copy, and creative briefs; coordinated with design partners on visual consistency

Social Media Strategist at Nodshift

July 30, 2024 - Present

Spearheading social media strategy and content execution for two USA based brands from the ground up — Nodshift (B2B SaaS) and The Dust Test (D2C health-tech) — across LinkedIn, TikTok, Instagram, and Facebook. ▸ Grew Nodshift's LinkedIn to a 16.96% engagement rate — built entirely from zero (industry avg: 2–5%) ▸ Launched The Dust Test's TikTok from scratch — 21K video views, 10.7K views in one month, 59 profile visits in 60 days ▸ Scripted 15+ TikTok reels blending educational hooks with trending formats to drive watch time and shares ▸ Managed influencer & affiliate partnerships end-to-end: sourced, briefed, coordinated and tracked KPI performance

Social Media Specialist at Carytic

January 1, 2023 - January 1, 2024

Managed social media strategy, content creation, and community engagement for four brands simultaneously across real estate, food & beverage, and restaurant sectors in UAE, Australia, and Canada markets — publishing daily content and maintaining distinct brand voices across all accounts.