Hello! I’m Madison Allen, a Creative Director who loves blending aesthetics with measurable results. I lead cross-functional teams to craft cohesive brand experiences across ecommerce, email, packaging, paid social, and print, always aiming to elevate brand presence while staying true to the story we’re telling. With 5+ years in creative leadership and 10+ years in graphic design, I bring strong art direction, branding, and creative strategy to every project. I’m passionate about evolving visual identity to match market trends and customer preferences, while preserving brand personality and delivering polished, high-impact work.…

Madison Allen

PRO

Hello! I’m Madison Allen, a Creative Director who loves blending aesthetics with measurable results. I lead cross-functional teams to craft cohesive brand experiences across ecommerce, email, packaging, paid social, and print, always aiming to elevate brand presence while staying true to the story we’re telling. With 5+ years in creative leadership and 10+ years in graphic design, I bring strong art direction, branding, and creative strategy to every project. I’m passionate about evolving visual identity to match market trends and customer preferences, while preserving brand personality and delivering polished, high-impact work.…

Available to hire

Hello! I’m Madison Allen, a Creative Director who loves blending aesthetics with measurable results. I lead cross-functional teams to craft cohesive brand experiences across ecommerce, email, packaging, paid social, and print, always aiming to elevate brand presence while staying true to the story we’re telling.

With 5+ years in creative leadership and 10+ years in graphic design, I bring strong art direction, branding, and creative strategy to every project. I’m passionate about evolving visual identity to match market trends and customer preferences, while preserving brand personality and delivering polished, high-impact work.

See more

Language

English
Fluent

Work Experience

Creative Director at Rose Kin Co
January 1, 2025 - Present
Led creative vision across ecommerce, email, packaging, paid social, and print; strengthened brand consistency; built scalable design systems including an email template library; improved website conversion through UX improvements; guided cross-functional teams to ensure high-quality execution across all deliverables.
Creative Director at Rosekin Co
January 1, 2025 - Present
Led creative vision across ecommerce, email, packaging, paid social, and print; strengthened brand consistency; directed a multidisciplinary team; drove a 53% year-over-year site conversion uplift through site optimization, positioning, and UX improvements.
Creative Manager at Rose Skin Co
January 1, 2022 - December 31, 2024
Partnered with marketing, product and development teams to create assets that improved sales, engagement, and brand consistency; analyzed consumer behavior and competitor activity to inform branding, campaigns, and creative decisions; reduced photography and videography spend by 50% year over year through strategic planning and more efficient production workflows; supported brand evolution across digital and campaign initiatives.
Graphic Designer at Freelance
January 1, 2021 - January 1, 2022
Designed emails, organic graphics, and brand assets for clients using Adobe Creative Cloud; collaborated with creative, marketing, and account teams to deliver polished digital materials under deadlines.
Graphic Design Intern at Girl Scouts of Historic Georgia
September 1, 2018 - December 31, 2018
Developed a new map system for Lizella Campgrounds; created supporting brand assets and visuals for outreach materials.
Design Editor at The Cluster
August 1, 2018 - May 31, 2019
Redesigned the newspaper as the first Design Editor, establishing a new visual standard for the publication; led a team of designers and coordinated layout and production to improve consistency and quality.

Education

Master of Arts at Florence Institute of Design International
January 11, 2030 - June 2, 2026
Bachelor of Arts at Mercer University
August 20, 2016 - May 12, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet
    Art Direction: A Summer Shoot Built for Peak Seasonality

    For a beauty brand with a focus on smooth skin, summer is the most important time of year for RoseSkinCo. The flagship product is Lumi, an at home hair removal device. For Lumi’s audience—women looking for smooth, hair-free skin—bikini season is a pesky reminder of their current body hair situation.

    To maintain the focus on hair-free skin, we kept the shoot simple. The shots consist of three key aspects: the model’s smooth sun-kissed skin, her teeny tiny pink bikini, and the beauty that the Australian coast naturally provided.

    These assets were used across all marketing channels for the entire duration of the summer.

    The campaign was conceptualized, led, and executed by myself.
    Shot by Maria Eugenia Solla.
    Paid Social Briefs by Genevieve Crebbin.