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Madison Allen is a creative director and brand strategist specializing in DTC and conversion-focused design. With a background leading creative for a beauty brand, she blends storytelling with performance data to build brands that not only look compelling but drive measurable growth. Her work spans brand development, campaign strategy, and high-impact presentations, with a focus on elevating customer experience and optimizing conversion across digital touchpoints. Now working freelance, she partners with brands to refine their positioning, sharpen their creative, and turn insights into results.…Madison Allen is a creative director and brand strategist specializing in DTC and conversion-focused design. With a background leading creative for a beauty brand, she blends storytelling with performance data to build brands that not only look compelling but drive measurable growth. Her work spans brand development, campaign strategy, and high-impact presentations, with a focus on elevating customer experience and optimizing conversion across digital touchpoints. Now working freelance, she partners with brands to refine their positioning, sharpen their creative, and turn insights into results.

Madison A.

Creative Director, Art Director, Brand Designer, +1

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Madison Allen is a creative director and brand strategist specializing in DTC and conversion-focused design. With a background leading creative for a beauty brand, she blends storytelling with performance data to build brands that not only look compelling but drive measurable growth. Her work spans brand development, campaign strategy, and high-impact presentations, with a focus on elevating customer experience and optimizing conversion across digital touchpoints. Now working freelance, she partners with brands to refine their positioning, sharpen their creative, and turn insights into results.…Madison Allen is a creative director and brand strategist specializing in DTC and conversion-focused design. With a background leading creative for a beauty brand, she blends storytelling with performance data to build brands that not only look compelling but drive measurable growth. Her work spans brand development, campaign strategy, and high-impact presentations, with a focus on elevating customer experience and optimizing conversion across digital touchpoints. Now working freelance, she partners with brands to refine their positioning, sharpen their creative, and turn insights into results.

Available to hire

Madison Allen is a creative director and brand strategist specializing in DTC and conversion-focused design. With a background leading creative for a beauty brand, she blends storytelling with performance data to build brands that not only look compelling but drive measurable growth. Her work spans brand development, campaign strategy, and high-impact presentations, with a focus on elevating customer experience and optimizing conversion across digital touchpoints. Now working freelance, she partners with brands to refine their positioning, sharpen their creative, and turn insights into results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Creative Director at Rosekin Co

January 1, 2025 - Present

Led creative vision across ecommerce, email, packaging, paid social, and print; strengthened brand consistency; directed a multidisciplinary team; drove a 53% year-over-year site conversion uplift through site optimization, positioning, and UX improvements.

Creative Manager at Rose Skin Co

January 1, 2022 - December 31, 2024

Partnered with marketing, product and development teams to create assets that improved sales, engagement, and brand consistency; analyzed consumer behavior and competitor activity to inform branding, campaigns, and creative decisions; reduced photography and videography spend by 50% year over year through strategic planning and more efficient production workflows; supported brand evolution across digital and campaign initiatives.

Graphic Designer at Freelance

January 1, 2021 - January 1, 2022

Designed emails, organic graphics, and brand assets for clients using Adobe Creative Cloud; collaborated with creative, marketing, and account teams to deliver polished digital materials under deadlines.

Design Editor at The Cluster

August 1, 2018 - May 31, 2019

Redesigned the newspaper as the first Design Editor, establishing a new visual standard for the publication; led a team of designers and coordinated layout and production to improve consistency and quality.

Graphic Design Intern at Girl Scouts of Historic Georgia

September 1, 2018 - December 31, 2018

Developed a new map system for Lizella Campgrounds; created supporting brand assets and visuals for outreach materials.