Madison Beveridge
I’m Madison Beveridge, a producer, editor, writer and journalist with experience creating content across social, digital, broadcast and editorial platforms.
About
I’m Madison Beveridge, a producer, editor, writer and journalist with experience creating content across social, digital, broadcast and editorial platforms. I love taking an idea from the initial concept through filming, editing and publishing, whether that means producing a short-form video for a brand, covering a cultural moment or creating an editorial story. My experience spans news, lifestyle, hospitality and culture, and I enjoy finding creative ways to tell stories that feel true to a brand while giving audiences something they actually want to engage with.
- 4 years' experience
- Joined November 2026
Industry experience
- Media & Entertainment
Work experience· 4 roles
Managed and published multi-platform editorial content across Instagram, TikTok, YouTube, and X, adapting tone, structure, and storytelling to audience behavior and platform context. Drove over 1M monthly Instagram views through an editorial short-form strategy informed by audience analytics, format testing, and performance evaluation. Selected, edited, and reframed long-form broadcast segments into concise narrative-driven short-form pieces optimized for digital distribution. Wrote full-length scripts for weekly multi-hour crime and news episodes, edited audio segments in Adobe Audition, and supported episode rundown timing and segment pacing aligned with production deadlines and story priorities.
Managed daily social publishing across news, sports, and opinion accounts. Wrote and edited platform-specific copy to drive referral traffic, engagement, and reach while monitoring breaking news, social trends, and real-time analytics. Collaborated with editors, reporters, and creators to translate journalism into social content; pitched and produced social-first segments including short-form video, explainers, and on-camera pieces. Optimized content for social search and platform best practices, and edited photo/video assets for multi-platform distribution.
Wrote articles for print and digital platforms covering news, culture, dining, and local business across San Diego. Captured original photo and video content in the field, scripted and narrated voiceovers, and produced digital video segments for editorial distribution. Adapted stories across print, web, newsletters, and social platforms by tailoring structure and format to distinct audience contexts. Managed daily editorial calendars and coordinated publishing workflows for four weekly newsletters; helped increase newsletter reach to approximately 800,000 weekly readers and grew subscriptions by 45% through audience-focused editorial strategy and content refinement. Used engagement data and audience insights to identify story opportunities and inform planning and distribution strategy. Produced end-to-end editorial projects from concept through delivery, including model/location scouting, set coordination, photo/video production, and final content delivery.
Education
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