Madison Garcia is a recent graduate of the University of Nebraska–Lincoln with a Bachelor of Journalism in Advertising and Public Relations and a minor in Fashion Merchandising. She has experience in graphic design, branding, social media, and visual storytelling through roles with The Daily Nebraskan and as a Graphic Design Intern with Ella Li. Madison is passionate about creating thoughtful, engaging visual content that helps brands connect with their audiences. She enjoys collaborating on creative projects, learning new design tools, and bringing ideas to life through strong visual communication. She is eager to begin her career in graphic design, communications, or marketing, where she can continue to grow while contributing creativity, organization, and attention to detail.
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During my internship as a Graphic Design Intern at H7 BioCapital, I designed a conceptual homepage for the company’s website. The project focused on creating a clean, modern, and tech-forward visual identity that aligned with the company’s branding goals. I followed H7 BioCapital’s preference for a simplistic aesthetic while incorporating sleek design elements to reflect innovation and professionalism within the biotech industry.
https://www.twine.net/signin
This project is a documentary I made that explores a well-known TikTok duo consisting of a man and his pet bass, examining both their unique bond and the story behind their rise to social media fame. The film highlights the relationship between the two while also providing insight into how the pet bass became a viral sensation on TikTok.
This project was created to raise awareness about tick testing in Nebraska through an educational campaign. The primary target audience was mothers, who often take the lead in managing healthcare decisions and prioritizing their families’ health and safety.
The video was designed to educate both parents and children about ticks, the importance of testing, and the process for submitting ticks. Centered around the message, “Every Tick Tells a Story,” the campaign aimed to encourage awareness and proactive action through a calm, informative approach rather than fear-based messaging. The final video was intended to be accessed through a QR code placed on the back of a tick submission guide. https://www.twine.net/signin
This project focused on the revival of the Hellmann’s brand through a modern, personality-driven campaign. My team and I developed an Instagram carousel titled “What the way you use mayo says about you,” where each slide represents a different user type—Squeeze, Spread, and Dip—paired with distinct personality traits that connect everyday condiment use to lifestyle identity.
The campaign also included a billboard concept featuring the tagline “Squeeze, Spread, Dip, SLAY!”, with the Hellmann’s logo styled as if written in mayonnaise using a squeeze bottle to reinforce product recognition and playfulness. Additionally, we designed a magazine spread asking, “How will you choose to slay today?”, showcasing four lifestyle-driven visuals that demonstrate different ways to use the product. Overall, the campaign repositions Hellmann’s as a fun, expressive, and culturally relevant brand. https://www.twine.net/signin
This campaign focused on raising awareness around mental health among students at the University of Nebraska–Lincoln. The goal was to create a visually engaging and approachable campaign that resonated with the target audience while encouraging open conversations surrounding mental health. In addition to the primary campaign advertisement, I also designed an Instagram Story to expand the campaign’s reach. https://www.twine.net/signin
This project explored the theme of diversity through the concept of human connection. My peer, Ana, and I developed the design around the question, “How Are We Connected?” to encourage students at the University of Nebraska–Lincoln to reflect on the ways people are connected through shared experiences and community. The design features a colorful string woven throughout the typography, inspired by the idea of the “red string of fate” to symbolize interconnectedness and unity. https://www.twine.net/signin
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