Available to hire
I am a marketing strategist with a Master’s in Marketing Management and 6+ years of experience. I specialize in influencer marketing, campaign planning, and performance analytics to drive growth across social platforms and retail touchpoints.
I have a proven track record managing 40+ creator partnerships end-to-end, growing combined social followings by about 30% within six months, and coordinating campaigns across Instagram, TikTok, Pinterest, and Facebook. Data-driven and trilingual (DE/EN/FR), I thrive in remote settings and collaborate across global teams.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
German
Fluent
English
Advanced
French
Intermediate
Work Experience
Store Manager at Schiesser Schweiz AG
January 1, 2026 - PresentManaging and overseeing operations across 3 store locations, leading a team of 15 employees while ensuring consistent performance and service standards. Introduced a structured inventory management system across all stores, improving stock accuracy and sell-through rates.
Sales Management Trainee – Digital & Luxury Retail at Frankfurt Airport Retail (Burberry / Bvlgari)
April 1, 2025 - December 1, 2025Responsible for purchasing and product selection for stores across multiple luxury brands; developed cross-sell strategies that raised average transaction value by ~20%. Created Power BI performance dashboards tracking KPIs for 3 luxury brands and led rollout of a CRM clienteling tool for a 20-person team.
Store Management at Swarovski Deutschland GmbH
August 1, 2024 - April 30, 2025Managed two store locations (landside & airside), led a team of 12, trained staff on product knowledge, sales techniques, and customer service; handled stock management, visual merchandising, cash handling and reporting; ensured brand presentation and compliance across locations.
Product & Brand Experience – Tech Launch at BMW AG
August 1, 2023 - November 1, 2023Supported the digital launch of two electric vehicle models, coordinating content production across worldwide markets and assisting in planning a B2B customer experience event in Vilamoura, hosting clients from key markets across Asia, Europe, Africa and the Americas.
Social Media & Influencer Marketing Manager at Gries Deco Company GmbH (DEPOT)
January 1, 2023 - August 31, 2023Independently created and scheduled Instagram Stories and captions; managed content ideas; led influencer collaborations and community management; processed orders in SAP; managed 40+ creator partnerships end-to-end and grew combined following by ~30% across IG, TikTok and Pinterest.
Junior Digital Marketing & Retail Analytics at Samsung Electronics GmbH
June 1, 2022 - January 31, 2023Coordinated shop floor spaces, managed shop-in-shop areas and internal systems; led omnichannel content alignment; produced presentations and reports; supported budget planning and sales inquiries.
Working Student – Sales & Customer Success at GANT DACH GmbH
June 1, 2019 - August 31, 2022Managed product range, advised customers and handled orders; contributed to the Empowerment Project 'Customer Feedback' (NPS) across online and offline channels; supported B2C and wholesale sales operations and CRM data standardisation.
Order Trainee (Internship) at Tommy Hilfiger / PVH Deutschland GmbH
July 1, 2018 - August 31, 2018Assisted in order appointments and entry; supported collection build-up and presentations; contributed to merchandising activities; recognized for initiative and reliability.
Product & Brand Experience – Tech Launch (Content & Global Markets) at BMW AG
August 1, 2023 - November 30, 2023Supported the global digital launch of 2 electric vehicle models, managing content production across markets in Asia, Europe, Africa and the Americas. Co-planned a B2B customer experience event; coordinated communication between internal teams and external partners.
Education
Master of Arts at IU – Internationale Hochschule
January 1, 2021 - January 1, 2024Bachelor of Arts at International School of Management, Frankfurt
January 1, 2017 - January 1, 2021Semester Abroad at EBS European Business School – Paris, France
January 1, 2019 - May 31, 2019Master of Arts in Marketing Management at IU – Internationale Hochschule
January 1, 2021 - December 31, 2024Bachelor of Arts in Global Brand & Fashion Management at International School of Management, Frankfurt
January 1, 2017 - December 31, 2021MA Marketing Management at IU – Internationale Hochschule
January 1, 2021 - December 31, 2024BA Global Brand & Fashion Management at ISM Frankfurt
January 1, 2017 - December 31, 2021Semester Abroad – International Business at EBS Paris, France
January 1, 2019 - May 1, 2019Qualifications
Driver's Licence Class B
January 11, 2030 - June 10, 2026Industry Experience
Retail, Media & Entertainment, Software & Internet, Professional Services, Travel & Hospitality
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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