Marketing Operations Specialist at Coveo

Collaborated with cross-functional teams to strategize, plan, and execute high-impact marketing campaigns and initiatives. Designed and maintained comprehensive marketing performance dashboards and reports, delivering actionable insights to inform decision-making. Developed innovative email marketing strategies to optimize channel performance, leveraging A/B testing, creative enhancements, and automated campaign workflows. Established and refined scalable processes to ensure best practices in campaign setup, lead nurturing, conversion optimization, and database management. Ensured email communications aligned with industry best practices, including deliverability, mobile responsiveness, and engagement metrics like open and click-through rates. Diagnosed and resolved issues related to campaign execution, email deliverability, and lead flow to maintain seamless marketing operations.

Associate Marketing Consultant at Demand Spring

Helped clients execute email, event, engagement, and default programs, managing all Marketo execution details. Organized Marketo program setups and added business value by suggesting ways to optimize email and landing page copy, offers, testing, and other program strategy details.