My name is Mads Bols Linnebjerg. I hold a master’s degree (Cand.Merc. MIB) in Management, Innovation, and Business Development from CBS. I'm a brand strategist – or as I prefer to say, a brand catalyst. With more than 18 years of experience in marketing as an integrated planner, business developer, and leader, I help brands and athletes find the clarity and inspiration that drive real impact and growth. My focus is on rethinking brand strategies, unlocking creative and business potential, and ultimately moving clients forward and boosting sales. I work with a growth mindset, constantly connecting ideas, people, and brands in meaningful ways – leveraging a strong network I’ve built over the past 18+ years. As I often say, my network is my secret currency.

Mads Bols Linnebjerg

My name is Mads Bols Linnebjerg. I hold a master’s degree (Cand.Merc. MIB) in Management, Innovation, and Business Development from CBS. I'm a brand strategist – or as I prefer to say, a brand catalyst. With more than 18 years of experience in marketing as an integrated planner, business developer, and leader, I help brands and athletes find the clarity and inspiration that drive real impact and growth. My focus is on rethinking brand strategies, unlocking creative and business potential, and ultimately moving clients forward and boosting sales. I work with a growth mindset, constantly connecting ideas, people, and brands in meaningful ways – leveraging a strong network I’ve built over the past 18+ years. As I often say, my network is my secret currency.

Available to hire

My name is Mads Bols Linnebjerg. I hold a master’s degree (Cand.Merc. MIB) in Management, Innovation, and Business Development from CBS. I’m a brand strategist – or as I prefer to say, a brand catalyst. With more than 18 years of experience in marketing as an integrated planner, business developer, and leader, I help brands and athletes find the clarity and inspiration that drive real impact and growth. My focus is on rethinking brand strategies, unlocking creative and business potential, and ultimately moving clients forward and boosting sales. I work with a growth mindset, constantly connecting ideas, people, and brands in meaningful ways – leveraging a strong network I’ve built over the past 18+ years. As I often say, my network is my secret currency.

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Language

English
Advanced
Danish
Fluent

Work Experience

Global Lead Creative Strategist at Yahoo
January 1, 2021 - December 31, 2022
Led global creative strategy, research & planning, and strategy & planning for the Nordics at Yahoo, working with some of the world’s biggest brands and creative agencies across many countries and cultures.
Head of Research & Planning, Global at Yahoo
January 1, 2019 - January 1, 2021
Led research and planning initiatives at a global level to support Yahoo's media brands and publisher relationships.
Head of Strategy & Planning, Nordics at Yahoo
January 1, 2016 - January 1, 2019
Directed strategy and planning for the Nordic region, helping to grow and develop brand and creative strategies.
Strategist & Planner, Nordics at Yahoo
January 1, 2010 - January 1, 2016
Worked as an integrated planner, supporting marketing and business development efforts.
Founder at The Mine Group
January 1, 2022 - June 13, 2024
Founded own branding and creative strategy agency focusing on brand strategies, full funnel marketing, and sports management.
Business Developer, Nordics at Yahoo
January 1, 2010 - January 1, 2016
Contributed to business development efforts in the Nordic region.
Digital Media Manager at Yahoo
January 1, 2008 - January 1, 2010
Managed digital media operations and campaigns.
Junior Consultant, Student worker at Yahoo
January 1, 2005 - January 1, 2008
Supported consultancy and marketing projects as a junior consultant and student worker.
Founder at Goodsee Factory
January 1, 2016 - December 31, 2016
Founded a creative and digital agency.

Education

Master's degree at Copenhagen Business School
January 1, 2008 - December 31, 2010
Bachelor’s degree at Copenhagen Business School
January 1, 2005 - December 31, 2008

Qualifications

Ex Head of Strategy & Planning Yahoo
September 1, 2016 - July 1, 2022

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail, Consumer Goods