Freelance Producer at Madshell Productions

Lead multi-platform content production and social analytics for multiple clients across Instagram and YouTube to drive audience growth. Produced and edited video content for a growing gaming YouTube channel, overseeing the full production pipeline from concept to delivery, resulting in high engagement rates.

Associate Producer at WGBH Educational Foundation

Managed daily production operations across multiple PBS KIDS series, guiding projects through scripting, design, animation, and post while giving clear creative direction during reviews, maintaining creative alignment and deliverable quality at all stages. Optimized YouTube performance for Emmy-nominated Acoustic Rooster shorts series by developing vertical strategy, thumbnail design, and collaborating on posting schedules with PBS KIDS channel managers. Coordinated creative development by running brainstorms, preparing pitch deck materials, and presenting early-stage concepts for digital shorts series directly to PBS KIDS executives. Authored a departmental YouTube Kids best practices guide, synthesizing platform trends, competitive analysis, and audience behavior to inform development of new digital-first content and strategic evolution of existing IP. Created, maintained, and updated detailed production calendars, milestone schedules, and asset trackers in ShotGrid and Google Sheets

Production Coordinator at WGBH Educational Foundation

Supported production of the Pinkalicious & Peterrific TV and podcast series by tracking asset delivery, updating schedules in Excel, and providing creative direction during animation and scripting reviews, as well as casting sessions and voice records. Supervised logistics for Scribbles and Ink video game and shorts series, including full production support, as well as in-person and remote playtesting sessions with users, identifying UX improvements for implementation in Jira. Tracked and optimized casting operations, achieving an 18% cost savings against budget. Supported development team by running focus group testing and external brainstorm sessions.

Administrative/ Production Assistant at WGBH Educational Foundation

Supported shutdown and archival of legacy projects, responding to research requests using internal databases and external resources. Scheduled playtesting for Scribbles and Ink game and shorts series and coordinated reviewer sessions, ensuring timely deliveries of final materials.