I work with small businesses on one core problem: making sure the right customers can actually find them — whether that's on Google, or increasingly, through AI tools like ChatGPT and Google's AI Overview. That work covers three areas. Website development, building sites that actually show what a business does and bring people in. AEO, getting businesses showing up when people ask AI search tools for recommendations — still new ground for most SMEs, and worth getting ahead of now. And automation, setting up systems (n8n, Supabase, CRM integrations) that handle repetitive admin like email follow-ups, so business owners get their time back. I run this through Zumesco Tech, based in Stellenbosch, working mostly with African SMEs but open to working with businesses anywhere. If any of this sounds like a gap in how your business is currently set up, send me a message.

Tinotenda

I work with small businesses on one core problem: making sure the right customers can actually find them — whether that's on Google, or increasingly, through AI tools like ChatGPT and Google's AI Overview. That work covers three areas. Website development, building sites that actually show what a business does and bring people in. AEO, getting businesses showing up when people ask AI search tools for recommendations — still new ground for most SMEs, and worth getting ahead of now. And automation, setting up systems (n8n, Supabase, CRM integrations) that handle repetitive admin like email follow-ups, so business owners get their time back. I run this through Zumesco Tech, based in Stellenbosch, working mostly with African SMEs but open to working with businesses anywhere. If any of this sounds like a gap in how your business is currently set up, send me a message.

Available to hire

I work with small businesses on one core problem: making sure the right customers can actually find them — whether that’s on Google, or increasingly, through AI tools like ChatGPT and Google’s AI Overview.
That work covers three areas. Website development, building sites that actually show what a business does and bring people in. AEO, getting businesses showing up when people ask AI search tools for recommendations — still new ground for most SMEs, and worth getting ahead of now. And automation, setting up systems (n8n, Supabase, CRM integrations) that handle repetitive admin like email follow-ups, so business owners get their time back.
I run this through Zumesco Tech, based in Stellenbosch, working mostly with African SMEs but open to working with businesses anywhere.
If any of this sounds like a gap in how your business is currently set up, send me a message.

See more

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
See more

Language

English
Fluent

Work Experience

SEO & Web site Manager (Freelance) at Zumesco Tech
February 1, 2022 - Present
Own end-to-end SEO strategy and website operations for SME clients in retail, hospitality, and e-commerce. Built and maintained client WordPress sites end-to-end using Elementor, including page construction, plugin management, performance troubleshooting, UX improvements, and content updates without developer dependency. Developed and executed full SEO strategies (on-page, technical, off-page) for each client account, covering keyword research, competitive analysis, meta optimization, internal linking, and content planning. Conducted regular technical audits using Screaming Frog and SEMrush to identify crawl errors, redirect chains, duplicate content, missing schema, and page-speed issues and resolved them directly. Implemented schema markup (Local Business, Product, FAQ, Review) and Answer Engine Optimization (AEO) strategies. Improved Core Web Vitals across multiple sites through caching configuration, image compression, render-blocking resource elimination, and CDN setup (Cloudflare
Customer Success Manager at Vino Voss
May 1, 2023 - May 1, 2024
Own end-to-end customer success for an AI-powered SaaS platform: onboarding, support, retention, and engagement tracking. Conducted Voice of Customer (VoC) analyses and AI interaction audits to surface platform issues, inform product decisions, and improve recommendation accuracy. Built self-service knowledge base resources (FAQs, guides, onboarding docs) that reduced repetitive support volume and improved product adoption. Coordinated cross-functionally with Product and Engineering to resolve technical escalations and translate customer feedback into actionable product improvements. Monitored usage data to identify churn risk and upsell opportunities, contributing to retention and revenue growth.
Tasting Room Manager at Constantia Uitsig Wine Estate
May 1, 2023 - November 1, 2023
Managed high-volume customer operations, multi-channel communication, and team coordination in a fast-paced hospitality environment. Produced sales and operational reports to support business decision-making and workflow improvements.

Education

BSc Business & Information Technology at International University of Applied Sciences
January 11, 2030 - December 1, 2024
Search Engine Optimization at HubSpot Academy
June 1, 2024 - June 1, 2024
Hands-On Machine Learning with Python at Stellenbosch University
November 1, 2021 - November 1, 2022
Applied Data Science: Scientific Computing & Python at World Quant University
September 1, 2021 - December 1, 2021

Qualifications

HubSpot Academy - SEO Certification
June 1, 2024 - June 26, 2026
Hands-On Machine Learning with Python (online course)
November 1, 2021 - November 1, 2022

Industry Experience

Software & Internet, Professional Services, Retail, Travel & Hospitality, Media & Entertainment