Maekenza Liaw

Led social media strategy and execution across TikTok, META, and Xiaohongshu for multiple brands. Created engaging short-form content, copywriting, scripting, video editing, and graphic production. Drove data-driven content optimization through performance analysis, strategic planning, and creative direction. Managed TikTok and META accounts end-to-end, from content strategy to production and publishing. Analyzed content performance to optimize engagement, growth, and overall content direction. Supported video shoots, editing, and graphic design production. Implemented a cohesive content calendar and supported content strategy.

- Led social media strategy and execution across TikTok, META, and Xiaohongshu for multiple brands; contributed to campaign planning, copywriting, and content production; ensured smooth workflow and timely campaign delivery.

Assisted in video shoots, editing, and graphic design production; created engaging short-form content; supported content strategy and calendar planning; contributed to copywriting and script writing.