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Apparel Graphic Designer with 9+ years of experience developing graphic concepts and typography-driven visual systems for fashion collections. Specialized in translating trend insights into commercially successful apparel graphics through concept development, typography design, and garment applications. Experienced collaborating with product development and marketing teams from research to production, contributing to category growth and brand positioning within youth and lifestyle apparel markets…Apparel Graphic Designer with 9+ years of experience developing graphic concepts and typography-driven visual systems for fashion collections. Specialized in translating trend insights into commercially successful apparel graphics through concept development, typography design, and garment applications. Experienced collaborating with product development and marketing teams from research to production, contributing to category growth and brand positioning within youth and lifestyle apparel markets

Maria Fernanda Londoño Díaz

Graphic Designer, Brand Designer, Product Designer, +4

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Apparel Graphic Designer with 9+ years of experience developing graphic concepts and typography-driven visual systems for fashion collections. Specialized in translating trend insights into commercially successful apparel graphics through concept development, typography design, and garment applications. Experienced collaborating with product development and marketing teams from research to production, contributing to category growth and brand positioning within youth and lifestyle apparel markets…Apparel Graphic Designer with 9+ years of experience developing graphic concepts and typography-driven visual systems for fashion collections. Specialized in translating trend insights into commercially successful apparel graphics through concept development, typography design, and garment applications. Experienced collaborating with product development and marketing teams from research to production, contributing to category growth and brand positioning within youth and lifestyle apparel markets

Available to hire

Apparel Graphic Designer with 9+ years of experience developing graphic concepts and
typography-driven visual systems for fashion collections. Specialized in translating trend
insights into commercially successful apparel graphics through concept development,
typography design, and garment applications. Experienced collaborating with product
development and marketing teams from research to production, contributing to category
growth and brand positioning within youth and lifestyle apparel markets

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Graphic Designer in Marketing at GAROTAS

January 1, 2016 - January 1, 2017

Development of creative graphic solutions based on fashion trends; collaborated with internal clients on product development according to market identified needs; managed multiple projects simultaneously, ensuring deadlines were met and budgets adhered to; produced high-quality designs that reached commercial goals and received positive feedback from clients; actively participated in multi-disciplinary teams, overseeing prototyping and production; researched new products, finishes and production techniques based on market insights.

Graphic Product Designer at HERMECO

January 1, 2020 - January 1, 2025

Designed graphic products and marketing materials; contributed to product development aligned with market needs; collaborated with cross-functional teams to ensure brand consistency; produced visual assets for packaging and campaigns; supported prototyping and production processes; researched finishes and production techniques to enhance product presentation.

Graphic Product Designer at ELEDÉ

April 1, 2025 - Present

Website design; creation of commercial strategies; design of POP elements for national and international distributors.

Graphic Designer in Marketing

January 1, 2017 - January 1, 2020

Created marketing visuals, layouts, and campaigns; supported product development and branding efforts across channels; contributed to visual systems and design decisions to reinforce brand identity.

Graphic Product Designer (Apparel) at ELEDÉ

January 1, 2025 - Present

Graphic product designer for apparel collections, including concept development, typography-driven graphics, and collaboration with product development and marketing teams to support brand growth.

Graphic Product Designer (Apparel) / Marketing Graphic Designer at C.I HERMECO - OFFCORSS

January 1, 2017 - January 1, 2022

Led graphic development from research to prototyping, ensuring brand consistency across apparel and retail communications. Leveraged trend forecasting (WGSN) for Girls 2-14; contributed to +9.1% e‑commerce sales and COP 750M incremental revenue for Girls 2-7; co-developed Teens portfolio (8-14) generating COP 5B+ in sales (2022‑2024).

Marketing Graphic Designer at GAROTAS

January 1, 2016 - January 1, 2017

Trend‑driven graphic solutions and promotional materials aligned with seasonal trends; production research on innovative materials, finishes, and printing techniques; strategy and assets for national and international distributors.