Client: Industrial equipment manufacturer, Colombia — delivered through an agency · Model: white-label paid media capacity
Client confidential. Figures below are the historical numbers reported for this account and are published, as on my own site, as historical data pending independent validation.

Results

The challenge

The company sold high-ticket industrial equipment and needed qualified buyers on a tight budget. Long consideration cycles, a narrow buyer pool, and no room to spend its way to volume.

The diagnosis

With high unit values and a constrained budget, the money had to go into direct capture of qualified leads rather than broad awareness. The sales cycle for equipment at this price point benefits from talking to a human early, so the winning structure was one that put a person on the other end of the enquiry as fast as possible.

The intervention

• Google Ads search campaigns structured around real purchase intent, not category traffic.
• Direct routing to phone calls and WhatsApp instead of a form-and-wait flow, so an interested buyer reaches a salesperson in the same session.
• Real-time lead management, with budget continuously shifted toward the direct-conversion channels that were actually producing contacts.

What it taught me

In high-ticket B2B on a limited budget, response speed beats reach. Search campaigns routed straight into calls and WhatsApp outperform a longer funnel, because the constraint is rarely traffic — it is how fast a qualified buyer gets to a human.

Client: Performance marketing agency · Spanish-speaking markets · Model: production partner, white-label
Published with permission. No end-client names or confidential figures are disclosed.

What they needed

The agency was launching paid campaigns faster than its development capacity allowed. Every campaign needed a landing page — different brand, different launch date, different conversion goal — and each one was competing for the same developer. They needed pages that loaded fast and looked right, without expanding the team.

What I delivered

• Batch design and build: pages produced in waves against the campaign calendar rather than one at a time, so launch dates stopped depending on developer availability.
• Reusable component system: a shared library of sections — hero, proof, offer, form, footer — that gets re-skinned per brand. The second page in a batch costs a fraction of the first.
• Analytics wired in from the start: GA4 events, conversion tracking and UTM structure configured per page and verified against a real submission before launch, so the media team never optimises on a broken signal.
• QA before launch: cross-device rendering, form and thank-you flow, page speed and Core Web Vitals, tracking fired and received.

Why agencies buy this

Paid media dies on a slow or inconsistent landing page, and it dies quietly if the tracking is wrong. This turns landing pages from a bottleneck into throughput — the agency commits to launch dates knowing the page will exist, load fast, and report correctly.

Client: Marketing agency, Colombia · Model: monthly retainer, white-label across their client portfolio
Published with permission. No end-client names or confidential figures are disclosed.

What they needed

The creative team was accumulating fixes, updates and technical requests across a portfolio of client sites. Every one of them interrupted the day: a broken form here, a plugin update there, a page that suddenly loaded in eight seconds. None were big enough to justify a developer on staff, and together they were eating the team’s week.

What I delivered

• A monthly block of hours the agency draws down against, with no per-ticket negotiation.
• Triage and prioritisation: every incoming request scored by client impact and effort, so the urgent things move first and the cosmetic ones do not jump the queue.
• Maintenance execution: WordPress and WooCommerce core, theme and plugin updates, broken forms and integrations, redirects, page speed and Core Web Vitals work, and the technical clean-up that inherited builds always need.
• Traceability: every request logged with what was asked, what was done and how long it took — so the agency can see where its hours go and bill accordingly.

Why agencies buy this

It converts an unpredictable stream of small technical interruptions into a fixed monthly line item, and gives the creative team its calendar back. The agency’s account managers get a status they can quote to a client without asking anyone.

Client: Digital agency, United States · Model: white-label, delivered under the agency’s brand
Published with permission. No end-client names or confidential figures are disclosed.

What they needed

The agency had an ecommerce client whose organic performance had stalled, and no technical SEO on staff. They needed architecture, crawling and indexation reviewed properly — without the end client ever seeing a supplier change mid-engagement.

What I delivered

• Technical review of site architecture, crawl paths and indexation: URL structure, internal linking, canonicals, index bloat, crawl budget waste, rendering and Core Web Vitals.
• Prioritised diagnosis — findings ordered by likely commercial impact and effort, not by a crawler’s severity score, so the agency could decide what to scope and what to bill.
• Documentation under the agency’s brand, written to be handed to the end client as-is. No rewriting, no logo of mine anywhere.
• Presentation support for the account manager: the reasoning behind each recommendation, in language a non-technical client accepts.

Why agencies buy this

It gives an agency senior technical SEO capacity on a specific account without hiring for it, and without the client relationship ever changing hands. The agency stays the agency; I stay invisible.

Stack and tools: technical crawls, Google Search Console, log-level crawl analysis, Core Web Vitals field data, structured data validation.