Creative Director at The Black Tree

• managing, creating and executing end to end campaigns’ creatives for clients • managing client’s deliverables as per marketing department’s briefs and objectives. • maintaining brand identity and guidelines.

Creative Manager - Retail at Meraas Holding

managing, creating and executing end to end campaigns’ creatives for meraas holding retail department and destinations as per marketing plans. • managing creative agencies’ deliverables as per marketing department’s briefs and objectives. • managing marketing and campaign creatives for meraas loyalty program. • maintaining brand identity and guidelines across meraas retail destinations.

Art Director at Make Up For Ever - LVMH (Chalhoub Group)

• managing complete brand visual identity. As a 15 year professional in the design and production field, the strength of my experience is in providing end to end design creation and solution. While I am commited to presenting deliverables in a timely manner, I am also diligent in my management of the entire creative process; from concept creation to final execution. 1/2 • managing, creating and implementing campaign creatives for make up for ever product launches and animations per marketing strategies. • managing and executing visual merchandising roll out of the brand (planograms, visual update & pos). • creating and executing production for brand regional animation with retailers (sephora, faces, paris gallery). • creating and executing production for brand consumer touchpoints (podiums, pop ups, points of sales windows, educational collaterals. • creating and managing merchandising elements for boutiques and retailers‘ points of sales. • managing printing press and production agencies’ delivery in timely and quality deliverables. • ensuring make up for ever identity and guidelines are maintained across points of sales merchandising and collaterals.

Acting Art Director at Focus Advertising

creating and implementing advertising campaigns, branding, identities and guidelines focusing on f&b clients.