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I am a web designer and digital strategist with 10+ years of experience building high-performing websites that integrate UX/UI, SEO, and backend systems. I translate brand vision and user needs into intuitive, conversion-focused digital experiences. I lead end-to-end website development—from design and copywriting to automation and optimization—driving growth for clients through thoughtful UX, scalable infrastructure, and data-driven marketing discipline.…I am a web designer and digital strategist with 10+ years of experience building high-performing websites that integrate UX/UI, SEO, and backend systems. I translate brand vision and user needs into intuitive, conversion-focused digital experiences. I lead end-to-end website development—from design and copywriting to automation and optimization—driving growth for clients through thoughtful UX, scalable infrastructure, and data-driven marketing discipline.

Magdalen Sparrow

Web Designer, Web Developer, UX Designer, +5

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I am a web designer and digital strategist with 10+ years of experience building high-performing websites that integrate UX/UI, SEO, and backend systems. I translate brand vision and user needs into intuitive, conversion-focused digital experiences. I lead end-to-end website development—from design and copywriting to automation and optimization—driving growth for clients through thoughtful UX, scalable infrastructure, and data-driven marketing discipline.…I am a web designer and digital strategist with 10+ years of experience building high-performing websites that integrate UX/UI, SEO, and backend systems. I translate brand vision and user needs into intuitive, conversion-focused digital experiences. I lead end-to-end website development—from design and copywriting to automation and optimization—driving growth for clients through thoughtful UX, scalable infrastructure, and data-driven marketing discipline.

Available to hire

I am a web designer and digital strategist with 10+ years of experience building high-performing websites that integrate UX/UI, SEO, and backend systems. I translate brand vision and user needs into intuitive, conversion-focused digital experiences.

I lead end-to-end website development—from design and copywriting to automation and optimization—driving growth for clients through thoughtful UX, scalable infrastructure, and data-driven marketing discipline.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Executive Director at Passback

August 1, 2023 - Present

Designed and developed Passback’s website and digital systems end-to-end to support user engagement, partner onboarding, and operations. Led initiatives that distributed over $500,000 in fair market value of sports gear to nonprofits and schools serving under-resourced communities, diverted 11+ tons of plastic and metal from landfill through circular economy initiatives, and generated $22 million in estimated healthcare cost savings. Built partnerships with 50+ organizations including the St. Louis Cardinals, St. Louis City SC, Soccer.com, Nike, Missouri Department of Natural Resources, National Resource Energy Lab, and Boys & Girls Club. Public speaking engagements for clients such as the Missouri Botanical Garden, Washington University in St. Louis.

Executive Director (Contract) at 10 Billion Strong

January 1, 2025 - December 1, 2025

Managed and optimized website and digital platforms to support global program delivery and user experience across 100+ countries. Delivered sustainability and systems-thinking training to hundreds of young professionals worldwide, contributing to the Green Leaders Academy’s global network of tens of thousands of leaders across 100+ countries. Established partnerships with UNESCO, U.S. Embassies in Kenya, Tanzania, Botswana, and Kyrgyzstan, UPSTREAM, SENSE Foundation Brussels, Green Africa Youth Organization, Unison Group, Yé, Dunia Bora, and others.

Social Entrepreneurship & Innovation Researcher at Washington University in St. Louis, Brown School

September 1, 2023 - December 1, 2024

Conducted research, digital marketing, communications, and strategic analysis focused on community wealth building and social entrepreneurship. Designed and built websites and digital content systems to communicate research and educational programs effectively. Managed a collaborative partnership with WEPOWER and the Kauffman Foundation, translating complex economic concepts into accessible frameworks. Led development and delivery of a workshop presentation for Germany’s Bundestag, advancing dialogue on community wealth building and economic strategy.

Marketing Director at TinySuperheroes

August 1, 2018 - January 1, 2023

Led full-service website strategy, design, and optimization to drive engagement, fundraising, and growth across a global user base. Developed and launched a monthly online educational program engaging 30,000+ children, achieving over 90% satisfaction and increasing lifetime value (LTV) by 500%. Increased Facebook Page following by 400% to 100,000+ and Facebook Group membership by 250% to 50,000+, maintaining a 90% activity rate. Expanded email marketing by 500%, building a subscriber base of 300,000+ (utilizing Salesforce in later stages).

Marketing Representative at TEDx St. Louis

May 1, 2017 - January 1, 2018

Collaborated with a team to plan and execute both large-scale and small in-person events, driving marketing initiatives to boost attendance and engagement.

Social Media Manager / Content Strategy Intern at AAF - Advertising Club of Greater St. Louis / New Honor Society Advertising Agency

May 1, 2017 - August 1, 2018

Collaborated with multiple agencies to develop integrated marketing campaigns for real-world clients. Selected for a follow-on contract role based on campaign performance. Produced campaign strategies and creative assets under rapid timelines, and developed social media strategies and content plans across multiple industries.

Coach / Program Manager at Lou Fusz Athletic

May 1, 2010 - July 1, 2020

Assisted in growing soccer nonprofit community from 70 teams to over 150 teams. Helped manage a youth camp program with over 60,000 annual participants. Taught youth ages 4-15 as head coach of multiple girls' teams. Managed registration processes to aid recruitment.

Executive Director / Founder at Passback

August 1, 2023 - Present

Designed and developed Passback’s website and digital systems end-to-end to support user engagement, partner onboarding, and operations. Distributed over $500,000 in fair market value of sports gear to nonprofits and schools serving under-resourced communities, diverted 11+ tons of plastic and metal from landfill through circular economy initiatives, and generated $22 million in estimated preventative healthcare cost savings. Built partnerships with 50+ organizations including the St. Louis Cardinals, St. Louis City SC, Soccer.com, Nike, Missouri Department of Natural Resources, National Resource Energy Lab, and Boys & Girls Club. Public speaking for clients such as the Missouri Botanical Garden and various universities and schools.

Sales Representative at St. Louis Ambush

January 1, 2016 - January 1, 2016

Conducted in-person outreach and community engagement to promote sales and fan experiences; assisted in game-day operations and live social media coverage.

Social Media Manager / Content Strategy Intern at AAF - Advertising Club of Greater St. Louis / New Honor Society

May 1, 2017 - August 1, 2018

Collaborated with multiple agencies to develop integrated marketing campaigns; produced campaign strategies and assets under tight timelines; built social media strategies and brand messaging across industries.