I am a brand architect. I help create strong and consistent corporate and personal brands, starting with building the key foundation – strategy. I believe that strategy sets the direction, allows us to define goals, establish priorities, and serves as the framework for all subsequent marketing activities. I am a B2B marketing strategist with over a decade of experience in marketing management, communication, event management and IT product development for global technology companies. I combine hands-on experience with a consultant’s perspective, supporting leaders and B2B companies in business growth.

Magdalena Raczynska

I am a brand architect. I help create strong and consistent corporate and personal brands, starting with building the key foundation – strategy. I believe that strategy sets the direction, allows us to define goals, establish priorities, and serves as the framework for all subsequent marketing activities. I am a B2B marketing strategist with over a decade of experience in marketing management, communication, event management and IT product development for global technology companies. I combine hands-on experience with a consultant’s perspective, supporting leaders and B2B companies in business growth.

Available to hire

I am a brand architect. I help create strong and consistent corporate and personal brands, starting with building the key foundation – strategy. I believe that strategy sets the direction, allows us to define goals, establish priorities, and serves as the framework for all subsequent marketing activities.

I am a B2B marketing strategist with over a decade of experience in marketing management, communication, event management and IT product development for global technology companies.

I combine hands-on experience with a consultant’s perspective, supporting leaders and B2B companies in business growth.

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Language

Polish
Fluent
English
Fluent
Spanish; Castilian
Beginner
German
Beginner

Work Experience

Senior Marketing Manager, CEE at Dassault Systèmes
July 1, 2025 - October 13, 2025
Strategic and marketing consulting for tech companies; building brand strategy; PR, events, market research and go-to-market initiatives; leadership of marketing programs across Central and Eastern Europe.
Marketing Program Manager at Konica Minolta Business Solutions Polska
April 20, 2022 - October 13, 2025
Managed marketing programs for the Professional Printing industry, built go-to-market strategies, brand awareness and lead generation campaigns, organized trainings and events to support sales.
Product Manager at First Data Polska (FISERV) / PolCard brand
August 20, 2010 - October 13, 2025
Led mobile payments project implementations and IT product development, collaborating with sales, partners and cross-functional teams.
Sales Support at First Data Polska
January 20, 2010 - October 13, 2025
Supported Sales department, improved sales processes, coordinated marketing and PR activities; organized sales meetings and events.
PR & Marketing Assistant at First Data Polska
January 1, 2010 - August 31, 2010
Co-created PR strategy; supported internal and external communications, press releases, media relations, press conferences and events.
PR & Marketing Assistant at First Data Polska
January 1, 2010 - October 13, 2025
Supporting PR and marketing initiatives; coordinating internal and external communications, press outreach, and event logistics.
Product Manager at Netia
December 1, 2017 - October 13, 2025
Managed product-related marketing activities and initiatives to support growth and customer engagement.
Senior Product Manager at Netia
January 1, 2008 - April 30, 2001
Management of all Value Added Services for B2C, SOHO & SME market (security products, cloud-based solutions, insurance, lawyer services, monitoring, music streaming) Defining product roadmaps and market strategy Coordinating products campaigns

Education

Master's Degree in English Studies (Linguistics) at University of Warsaw
January 1, 2004 - January 1, 2009

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Manufacturing, Telecommunications