Magdalena Raczynska
I am a brand architect. I help create strong and consistent corporate and personal brands, starting with building the key foundation – strategy.
About
I am a brand architect. I help create strong and consistent corporate and personal brands, starting with building the key foundation – strategy. I believe that strategy sets the direction, allows us to define goals, establish priorities, and serves as the framework for all subsequent marketing activities.
I am a B2B marketing strategist with over a decade of experience in marketing management, communication, event management and IT product development for global technology companies.
I combine hands-on experience with a consultant’s perspective, supporting leaders and B2B companies in business growth.
- 15 years' experience
- Joined October 2025
Skills· 8
Languages
- PolishFluent
- EnglishFluent
- Spanish; CastilianBeginner
- GermanBeginner
Industry experience
- Media & Entertainment
- Professional Services
- Software & Internet
- Education
- Manufacturing
- Telecommunications
Work experience· 8 roles
Strategic and marketing consulting for tech companies; building brand strategy; PR, events, market research and go-to-market initiatives; leadership of marketing programs across Central and Eastern Europe.
Managed marketing programs for the Professional Printing industry, built go-to-market strategies, brand awareness and lead generation campaigns, organized trainings and events to support sales.
Managed product-related marketing activities and initiatives to support growth and customer engagement.
Education
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