MR

Magdalena Raczynska

Available to hire

I am a brand architect. I help create strong and consistent corporate and personal brands, starting with building the key foundation – strategy.

About

I am a brand architect. I help create strong and consistent corporate and personal brands, starting with building the key foundation – strategy. I believe that strategy sets the direction, allows us to define goals, establish priorities, and serves as the framework for all subsequent marketing activities.

I am a B2B marketing strategist with over a decade of experience in marketing management, communication, event management and IT product development for global technology companies.

I combine hands-on experience with a consultant’s perspective, supporting leaders and B2B companies in business growth.

  • 15 years' experience
  • Joined October 2025

Languages

  • PolishFluent
  • EnglishFluent
  • Spanish; CastilianBeginner
  • GermanBeginner

Industry experience

  • Media & Entertainment
  • Professional Services
  • Software & Internet
  • Education
  • Manufacturing
  • Telecommunications

Work experience· 8 roles

Senior Marketing Manager, CEE · Dassault SystèmesJul 2025 – Oct 2025 · 4 mos

Strategic and marketing consulting for tech companies; building brand strategy; PR, events, market research and go-to-market initiatives; leadership of marketing programs across Central and Eastern Europe.

Marketing Program Manager · Konica Minolta Business Solutions PolskaApr 2022 – Oct 2025 · 3 yrs 7 mos

Managed marketing programs for the Professional Printing industry, built go-to-market strategies, brand awareness and lead generation campaigns, organized trainings and events to support sales.

Product Manager · NetiaDec 2017 – Oct 2025 · 7 yrs 11 mos

Managed product-related marketing activities and initiatives to support growth and customer engagement.

Product Manager · First Data Polska (FISERV) / PolCard brandAug 2010 – Oct 2025 · 15 yrs 3 mos
Sales Support · First Data PolskaJan 2010 – Oct 2025 · 15 yrs 10 mos
PR & Marketing Assistant · First Data PolskaJan 2010 – Oct 2025 · 15 yrs 10 mos
PR & Marketing Assistant · First Data PolskaJan 2010 – Aug 2010 · 8 mos
Senior Product Manager · NetiaJan 2008 – Apr 2001

Education

Master's Degree in English Studies (Linguistics) · University of Warsaw2004 – 2009

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