Journalist at MediaNext Professional Information

- Wrote for the three leading IT publications in the Portuguese market, adapting technical information to engage a variety of audiences - Edited and published 100+ videos summarising online live events and interviews - Led the development of the company’s video and multimedia strategy, helping them adjust to a changing media landscape and grow their audience - Created high-impact promo videos for several conferences, driving 30-40% of total sign-ups. - Facilitated the transition of the company’s events to an online and on-demand format after March 2020, securing a revenue stream worth over €10k/month - Pitched, scripted, produced, directed and edited two on-site video case studies commissioned for €4k each.

Video Editor & Copywriter at Zebraware Ltd

Responsible for creating weekly social media videos over two years, producing 30+ complex training videos from filming to delivery while balancing deadlines and maintaining quality. Created high-quality static posts for LinkedIn, Facebook and Instagram. Led interdepartmental projects to deliver content aligned with the company strategy and goals. Independently managed solo projects, including work for Smart Planet, a news site focused on sustainable tech and renewable energy. Wrote for SP's readership and grew social reach by over 300% in two years. Monitored website, email and social analytics to optimize digital engagement. Planned early content calendars and gained extensive technical knowledge of renewable energy. Wrote for leading IT publications in the Portuguese market, adapting technical information for diverse audiences. Edited and published 100+ video summaries of online live events and interviews. Led development of the company’s video and multimedia strategy, helping adap