Available to hire
I’m Estefania Peña, a Bogotá-based designer focused on UX/UI, branding, and editorial content. I have founded La Osa Mayor and co-founded Cresta Studio, and I have experience as a professor, publicist, and designer, delivering digital content, campaigns, and user-centered interfaces. I thrive in multidisciplinary teams and enjoy turning ideas into clear, engaging experiences for users.
I am passionate about teaching, mentoring, and creating visual identities that resonate across platforms, from editorial layouts to digital marketing campaigns.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Advanced
Work Experience
Layout Designer (Freelance) at Books & Books
August 31, 2025 - September 23, 2025E-learning content developer, creation of educational material and templates design. Reproductions of material based on previously created templates, adjusting texts, images and illustrations.
Layout Designer (Freelance) at Books & Books
August 31, 2025 - September 23, 2025E-learning content developer, creation of educational material and templates design. Reproductions of material based on previously created templates, adjusting texts, images and illustrations.
Layout Designer at Books & Books
August 1, 2025 - September 23, 2025E-learning content developer; created educational materials and templates; produced material reproductions based on predefined templates and adjusted texts, images, and illustrations.
Publicist at CONSULTORSALUD
May 1, 2023 - September 23, 2025Design of digital content, creation of graphic identity for physical and digital events nationwide, coordination of digital / e-mail marketing campaigns, creation of user flows for tracking digital campaigns and customer acquisition, creative writing for mass media campaigns.
Publicist at CONSULTORSALUD
May 1, 2023 - September 23, 2025Design of digital content, creation of graphic identity for physical and digital events nationwide, coordination of digital / e-mail marketing campaigns, creation of user flows for tracking digital campaigns and customer acquisition, creative writing for mass media campaigns.
Publicist at CONSULTORSALUD
May 1, 2023 - September 23, 2025Designed digital content, created graphic identity for nationwide events, coordinated digital/email marketing campaigns, and mapped user flows for campaign tracking and customer acquisition; wrote copy for mass media campaigns.
Web Designer (Freelance) at Sinónimo Digital
December 31, 2021 - September 23, 2025Implementation, maintenance, management and migration of websites. Tools used: HTML language, WordPress CMS.
Web Designer (Freelance) at Sinónimo Digital
December 31, 2021 - September 23, 2025Implementation, maintenance, management and migration of websites.
Web Designer at Sinónimo Digital
December 31, 2021 - September 23, 2025Implemented, maintained, and migrated websites; utilized HTML and WordPress CMS.
UX Designer (Intern) at Addeco S.A.
August 31, 2021 - September 23, 2025Design of internal user experience, management of communication channels (Design of templates for e-mail marketing and forms), website wireframes and prototypes.
UX Designer (Intern) at Addeco S.A
August 1, 2021 - September 23, 2025Design of internal user experience, management of communication channels (Design of templates for e-mail marketing and forms) website wireframes and prototypes.
UX Designer at Addeco S.A
August 1, 2021 - September 23, 2025Designed internal user experiences, managed communication templates (email marketing and forms), and created wireframes and prototypes.
Professor at Fundación de Educación Superior San José
May 1, 2021 - September 23, 2025Part-time - areas of knowledge: Radio workshop, public relations, negotiation of media and advertising spaces, digital entrepreneurship, creation of advertising companies, media management. Lead professor of the institutional radio station “RADIO FESSJ”.
Professor at Fundación de Educación Superior San José
May 1, 2021 - September 23, 2025Areas: Radio workshop, public relations, negotiation of media and advertising spaces, digital entrepreneurship, creation of advertising companies, media management. Lead professor of institutional radio station RADIO FESSJ.
Professor at Fundación de Educación Superior San José
May 1, 2021 - September 23, 2025Part-time professor teaching radio workshop, public relations, media space negotiation, digital entrepreneurship, advertising company creation, and media management; led the institutional radio station Radio FESSJ.
Editorial Layout Designer (Freelance) at ENTER.CO
December 31, 2020 - September 23, 2025Creation and conceptualization of digital content, digital magazine layout.
Editorial layout designer (Freelance) at ENTER.CO
December 31, 2020 - September 23, 2025Creation and conceptualization of digital content, digital magazine layout.
Editorial Layout Designer at ENTER.CO
December 31, 2020 - September 23, 2025Created editorial layouts and digital content concepts for a digital magazine; contributed to visual storytelling and publication design.
Co-founder at Cresta Studio
January 1, 2019 - PresentCo-founder of Cresta Studio.
Product Manager at LATINPYME
May 1, 2018 - September 23, 2025Management of strategic alliances, coordination of fairs and events, development of webinars, offline and online guidelines monitoring, website management.
Product Manager at LATINPYME
May 1, 2018 - September 23, 2025Management of strategic alliances, coordination of fairs and events, development of webinars, offline and online guidelines monitoring, website management.
Product Manager at LATINPYME
May 1, 2018 - September 23, 2025Managed strategic alliances, coordinated fairs and events, developed webinars, and supervised offline/online guidelines; oversaw website management and digital presence.
Graphic/Web Designer (Internship) at Medialuna Agency
February 1, 2016 - September 23, 2025Creation and conceptualization of digital content, advertising strategy in social media.
Graphic / Web Designer (Intern) at Medialuna Agency
February 1, 2016 - September 23, 2025Creation and conceptualization of digital content, advertising strategy in social media.
Graphic/Web Designer (Intern) at Medialuna Agency
February 1, 2016 - September 23, 2025Created and conceptualized digital content and social media advertising strategies during internship; contributed to design and branding assets for clients.
Founder at La Osa Mayor Agencia
January 1, 2015 - PresentFounder of La Osa Mayor Agencia; contributions to institution and teaching work.
Education
B2 English at Centro Colombo Americano
January 1, 2011 - December 31, 2011Advertising at Jorge Tadeo Lozano University of Bogotá
January 1, 2015 - December 31, 2015Digital Marketing Strategies at MDA LATAM / International University of La Rioja / Spain
January 1, 2018 - December 31, 2018UX/UI Master’s Degree at Portal Medium
January 1, 2021 - September 23, 2025Advertising at Jorge Tadeo Lozano University of Bogotá
January 11, 2030 - January 1, 2015Digital Marketing strategies at International University of La Rioja / Spain
January 11, 2030 - January 1, 2021UX/UI Master’s Degree at Portal Medium
January 11, 2030 - September 23, 2025Advertising at Jorge Tadeo Lozano University
January 11, 2030 - January 1, 2015Digital Marketing Strategies at MDA LATAM
January 11, 2030 - January 1, 2018UX/UI Master’s Degree at International University of La Rioja
January 11, 2030 - January 1, 2021Qualifications
B2 English
January 1, 2011 - December 31, 2011Advertising
January 1, 2015 - December 31, 2015Digital Marketing Strategies
January 1, 2018 - December 31, 2018UX Master’s Degree
January 1, 2021 - September 23, 2025Awarded for contributions to the institution and teaching work
January 11, 2030 - September 23, 2025Award for contributions to the institution and teaching work
January 11, 2030 - September 23, 2025Industry Experience
Media & Entertainment, Education, Software & Internet, Professional Services, Healthcare, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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