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I am the Founder and Director of Magnolia Showroom, a 360° business development, digital marketing, PR, and events agency specializing in luxury, fashion, beauty, and retail. Since 2012, I have led all aspects of business growth including strategy consulting, branding, digital marketing, and full-scale event creation. I have conceptualized and executed large-scale pop-up events, press and launch events, and global PR campaigns, managing budgets, venues, suppliers, and logistics. With strong relationships with C-level clients, retailers, wholesalers, press, and influencers, I drive measurable ROI, audience engagement, and brand growth. My expertise spans luxury brand growth, international market expansion, and digital transformation consulting. I am also a Contributing Editor at L’Officiel Monaco and L’Officiel Arabia, a Fashion Writer for Marie Claire Mexico & Latin America, and a mentor for fashion and luxury marketing programs in Madrid. I enjoy creating strategic partnerships, managing high-value sales initiatives, and designing comprehensive campaigns that generate media exposure and premium audience engagement worldwide.…I am the Founder and Director of Magnolia Showroom, a 360° business development, digital marketing, PR, and events agency specializing in luxury, fashion, beauty, and retail. Since 2012, I have led all aspects of business growth including strategy consulting, branding, digital marketing, and full-scale event creation. I have conceptualized and executed large-scale pop-up events, press and launch events, and global PR campaigns, managing budgets, venues, suppliers, and logistics. With strong relationships with C-level clients, retailers, wholesalers, press, and influencers, I drive measurable ROI, audience engagement, and brand growth. My expertise spans luxury brand growth, international market expansion, and digital transformation consulting. I am also a Contributing Editor at L’Officiel Monaco and L’Officiel Arabia, a Fashion Writer for Marie Claire Mexico & Latin America, and a mentor for fashion and luxury marketing programs in Madrid. I enjoy creating strategic partnerships, managing high-value sales initiatives, and designing comprehensive campaigns that generate media exposure and premium audience engagement worldwide.

Orianna Zancanaro Vercesi

Creative Director, Brand Strategist, Marketing Strategist, +4

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I am the Founder and Director of Magnolia Showroom, a 360° business development, digital marketing, PR, and events agency specializing in luxury, fashion, beauty, and retail. Since 2012, I have led all aspects of business growth including strategy consulting, branding, digital marketing, and full-scale event creation. I have conceptualized and executed large-scale pop-up events, press and launch events, and global PR campaigns, managing budgets, venues, suppliers, and logistics. With strong relationships with C-level clients, retailers, wholesalers, press, and influencers, I drive measurable ROI, audience engagement, and brand growth. My expertise spans luxury brand growth, international market expansion, and digital transformation consulting. I am also a Contributing Editor at L’Officiel Monaco and L’Officiel Arabia, a Fashion Writer for Marie Claire Mexico & Latin America, and a mentor for fashion and luxury marketing programs in Madrid. I enjoy creating strategic partnerships, managing high-value sales initiatives, and designing comprehensive campaigns that generate media exposure and premium audience engagement worldwide.…I am the Founder and Director of Magnolia Showroom, a 360° business development, digital marketing, PR, and events agency specializing in luxury, fashion, beauty, and retail. Since 2012, I have led all aspects of business growth including strategy consulting, branding, digital marketing, and full-scale event creation. I have conceptualized and executed large-scale pop-up events, press and launch events, and global PR campaigns, managing budgets, venues, suppliers, and logistics. With strong relationships with C-level clients, retailers, wholesalers, press, and influencers, I drive measurable ROI, audience engagement, and brand growth. My expertise spans luxury brand growth, international market expansion, and digital transformation consulting. I am also a Contributing Editor at L’Officiel Monaco and L’Officiel Arabia, a Fashion Writer for Marie Claire Mexico & Latin America, and a mentor for fashion and luxury marketing programs in Madrid. I enjoy creating strategic partnerships, managing high-value sales initiatives, and designing comprehensive campaigns that generate media exposure and premium audience engagement worldwide.

Available to hire

I am the Founder and Director of Magnolia Showroom, a 360° business development, digital marketing, PR, and events agency specializing in luxury, fashion, beauty, and retail. Since 2012, I have led all aspects of business growth including strategy consulting, branding, digital marketing, and full-scale event creation. I have conceptualized and executed large-scale pop-up events, press and launch events, and global PR campaigns, managing budgets, venues, suppliers, and logistics. With strong relationships with C-level clients, retailers, wholesalers, press, and influencers, I drive measurable ROI, audience engagement, and brand growth.

My expertise spans luxury brand growth, international market expansion, and digital transformation consulting. I am also a Contributing Editor at L’Officiel Monaco and L’Officiel Arabia, a Fashion Writer for Marie Claire Mexico & Latin America, and a mentor for fashion and luxury marketing programs in Madrid. I enjoy creating strategic partnerships, managing high-value sales initiatives, and designing comprehensive campaigns that generate media exposure and premium audience engagement worldwide.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Advertising Illustration

Expert

Editorial Illustration

Expert

Photo

Expert

Business Card

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Fashion Writer (Fashion, Luxury) at Marie Claire Mexico & Latin America

May 1, 2024 - Present

Produce fashion and luxury-related content for the website.

Contributor (Luxury, Beauty, Lifestyle) at L’Officiel Arabia

May 1, 2024 - Present

Contribute print and web articles on luxury, beauty, and lifestyle topics.

Contributing Editor (Fashion, Business, Lifestyle) at L’Officiel Monaco

May 1, 2024 - Present

Write and edit feature articles for print and digital editions focusing on lifestyle, business, and luxury in the Monaco and French Riviera markets. Create personalized digital watercolor illustrations to accompany editorial pieces, adding distinctive visual identity and creative value to the magazine’s content.

Fashion Writer at Marie Claire Mexico & Latin America

May 1, 2024 - Present

Write fashion and luxury-related content for the website.

Contributor (Luxury, Beauty, Lifestyle) at L´Officiel Arabia

May 1, 2024 - Present

Contribute articles and content for print and web editions covering luxury, beauty, and lifestyle.

Contributing Editor (Fashion, Business, Lifestyle) at L´Officiel Monaco

May 1, 2024 - Present

Fashion Writer at Marie Claire Mexico & Latin America

May 1, 2024 - Present

Writer focused on fashion and luxury since May 2024.

Contributor at L´Officiel Arabia

May 1, 2024 - Present

Contributor covering Luxury, Beauty, and Lifestyle topics since May 2024.

Contributing Editor at L´Officiel Monaco

May 1, 2024 - Present

Fashion, Business and Lifestyle contributing editor since May 2024.

Creative Director and Founder at Maison Zancanaro

January 1, 2023 - September 1, 2025

Founded and led a luxury swimwear brand from 2012 to 2023. Brand was featured in top fashion media worldwide including Vogue, GQ, Harper’s Bazaar, Elle, Hola TV, Netflix, and more. Participated in fashion runways and fairs, launched collections during Cannes Film Festival, and created impactful digital marketing campaigns including #RealMenAreFeminists. Managed brand development, supplier management, quality control, trade shows, branding, advertising campaigns, product design, manufacturing, web development, and retail/wholesale.

Creative Director and Founder at Maison Zancanaro

January 1, 2023 - September 1, 2025

Founded a luxury swimwear brand featured in top fashion media worldwide (Vogue, GQ, Harper's Bazaar, Elle, Hola, Netflix, InStyle, Madame Figaro, L´Officiel Monaco). Selected for fashion runways and fairs as special guest. Launched collections at Cannes Film Festival. Created and led digital marketing, brand development, supplier management, quality control, advertising campaigns, product design, and retail and wholesale operations.

Campaign Collaborator and Charity at Alimentalasolidaridad (Venezuela)

January 1, 2020 - Present

Contributor since 2020 providing input on communication and sustainability importance in fashion within the EU.

Costume and Wardrobe Collaborator at Netflix & Sumalatina

May 1, 2019 - Present

Collaborator and campaign creator since May 2019.

Fashion and Marketing Mentor / Ambassador at ELLE Education, Vogue College of Fashion, Universidad Rey Juan Carlos

January 1, 2019 - Present

Mentor for MBA in Luxury and Lifestyle Brands, Master in Fashion Marketing, Fashion and Beauty Communication Master program, and Business Administration, Public Relations, and Journalism programs. Ongoing mentorship roles based in Madrid.

Head of Marketing and International Sales at Bow-Ties Spain

November 30, 2018 - September 1, 2025

Managed marketing department and direction. Supervised press area, e-commerce, advertising campaigns, and marketing strategies. Managed wholesale and international sales.

Head of Marketing and International Sales at Bow-Ties Spain

November 30, 2018 - September 1, 2025

Managed marketing department and directed press area and e-commerce supervision. Developed advertising campaigns, marketing strategies, wholesale and international sales.

Head of Marketing and International Sales at Bow-Ties Pain

November 30, 2018 - August 25, 2025

Managed marketing department and e-commerce supervision. Developed advertising campaigns and marketing strategies. Managed wholesale and international sales for 4 months.

Founder and Director at Magnolia Showroom

January 1, 2012 - Present

Founded and directed a 360° business development, digital marketing, PR, and events agency specializing in luxury, fashion, beauty, and retail since 2012. Led strategy consulting, branding, digital marketing, and event creation. Managed large-scale events, press launches, and global PR campaigns while building strong relationships with premium clients, retailers, wholesalers, and influencers. Achieved measurable ROI and audience growth across Europe, LATAM, MENA, and USA markets.

Director and Founder at Magnolia Showroom

January 1, 2012 - Present

Founded and direct a 360° business development, digital marketing, PR, and events agency specializing in luxury, fashion, beauty, and retail. Lead all aspects of business growth including strategy consulting, branding, digital marketing, and event creation. Manage budgets, venues, suppliers, and logistics for large-scale pop-ups, press, launch events and global PR campaigns. Build strong relationships with C-level clients, retailers, wholesalers, press, and influencers to drive measurable ROI and audience engagement.

CREATIVE DIRECTOR AND FOUNDER at Zancanaro

January 1, 2012 - Present

Achieved : My brand have been Featured in Top Fashion Media in the world: Vogue, GQ, Harper's Bazaar, Elle, Hola, Hola Tv, Netflix, InStyle, Madame Figaro, L´officiel Monaco My brand have been selected for Fashion Runways and Fairs as Special Guest I launched my latest collection during the Cannes Film Festival. I created the Campaign #RealMenAreFeminists Digital Marketing • Brand Development • Business Development • Supplier Management • Quality Control • Trade Shows • Branding • Advertising Campaigns • Product Design • Manufacturing • Web Development • Fashion Design • Retail and Wholesale

Director and Founder at Magnolia Showroom

January 1, 2012 - Present

Founded and directed a boutique agency specializing in luxury, fashion, beauty, and retail. Led all commercial operations including B2B and DTC sales, CRM optimization, and international expansion. Oversaw 360° brand activations, pop-up events, and global PR campaigns. Built strong relationships with C-level clients, retailers, wholesalers, press, and influencers to drive measurable ROI and brand growth across Europe, LATAM, and MENA.