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I am a marketing professional with over 12 years of comprehensive experience in digital media, brand strategy, and performance marketing. My expertise spans various industries including healthcare, finance, hospitality, and entertainment, where I have successfully driven revenue growth and enhanced brand visibility. I excel in social media management, paid advertising, content marketing, and influencer collaborations, leading cross-functional teams and managing multi-million SAR budgets to deliver high-converting campaigns. I am passionate about data-driven decision-making to maximize engagement and ROI while fostering collaborative and innovative marketing environments.…I am a marketing professional with over 12 years of comprehensive experience in digital media, brand strategy, and performance marketing. My expertise spans various industries including healthcare, finance, hospitality, and entertainment, where I have successfully driven revenue growth and enhanced brand visibility. I excel in social media management, paid advertising, content marketing, and influencer collaborations, leading cross-functional teams and managing multi-million SAR budgets to deliver high-converting campaigns. I am passionate about data-driven decision-making to maximize engagement and ROI while fostering collaborative and innovative marketing environments.

Magui Bou Nassreddine

Marketing Strategist, Brand Strategist, Content Creator, +2

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I am a marketing professional with over 12 years of comprehensive experience in digital media, brand strategy, and performance marketing. My expertise spans various industries including healthcare, finance, hospitality, and entertainment, where I have successfully driven revenue growth and enhanced brand visibility. I excel in social media management, paid advertising, content marketing, and influencer collaborations, leading cross-functional teams and managing multi-million SAR budgets to deliver high-converting campaigns. I am passionate about data-driven decision-making to maximize engagement and ROI while fostering collaborative and innovative marketing environments.…I am a marketing professional with over 12 years of comprehensive experience in digital media, brand strategy, and performance marketing. My expertise spans various industries including healthcare, finance, hospitality, and entertainment, where I have successfully driven revenue growth and enhanced brand visibility. I excel in social media management, paid advertising, content marketing, and influencer collaborations, leading cross-functional teams and managing multi-million SAR budgets to deliver high-converting campaigns. I am passionate about data-driven decision-making to maximize engagement and ROI while fostering collaborative and innovative marketing environments.

Available to hire

I am a marketing professional with over 12 years of comprehensive experience in digital media, brand strategy, and performance marketing. My expertise spans various industries including healthcare, finance, hospitality, and entertainment, where I have successfully driven revenue growth and enhanced brand visibility.

I excel in social media management, paid advertising, content marketing, and influencer collaborations, leading cross-functional teams and managing multi-million SAR budgets to deliver high-converting campaigns. I am passionate about data-driven decision-making to maximize engagement and ROI while fostering collaborative and innovative marketing environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Arabic

Fluent

English

Advanced

French

Advanced

Work Experience

Region Account Manager at Stars Smile Clinics

February 1, 2024 - Present

Led all marketing and sales activities for Stars Smile Clinics in Riyadh managing a 2.5 Million SAR annual budget. Exceeded revenue targets by 145%, generated over 10,000 leads per month during National Day, and increased inbound calls and messages by 45%. Developed integrated marketing campaigns across digital and traditional channels, leading digital marketing efforts on social media platforms like Snapchat, Instagram, Facebook, TikTok, and managed media buying and ad creative development. Increased patient acquisition significantly with over 276% client growth within 3 months and rapid branch growth of 284%. Collaborated with internal teams and enhanced sales revenue through effective sales strategies and call center management.

MENA Region Media Planner at JMI Brokers, Multinational Company

January 31, 2024 - August 27, 2025

Designed and executed social media strategy for JMI Group across platforms with 83k Facebook followers and 14k Instagram followers, increasing lead generation by 40% through customer and influencer engagement. Worked closely with designers and videographers to create compelling visuals achieving high engagement rates. Managed content scheduling and distribution, posting 28 times weekly to increase brand awareness. Produced monthly reports tracking social media metrics and provided insights into website traffic and online results through web analytics.

Senior Media Buyer at Social Crew – Project

April 30, 2022 - August 27, 2025

Managed media buying activities for Social Crew, a Dubai-based marketing and advertising agency, focusing on optimizing digital ad spend and campaign performance.

Marketing Manager at Bacha Resort

August 31, 2019 - August 27, 2025

Managed marketing for Bacha Resort in Chouf, Lebanon, promoting resort amenities and live entertainment. Responsible for brand promotion, event marketing, and customer engagement strategies.

Senior Social Media Specialist at LimeScent S.A.R.L

July 31, 2017 - August 27, 2025

Provided social media expertise and creative content development for LimeScent, a creative design house in Lebanon, specializing in graphic and brand design, advertising, and corporate identity.

Social Media Specialist at TBSP

August 31, 2016 - August 27, 2025

Developed social media strategies and campaigns for hospitality and restaurant clients at TBSP agency to create unique branding experiences.

Social Media Strategist at VZBLT Marketing & Communications

February 28, 2016 - August 27, 2025

Created and implemented social media strategies for clients at VZBLT Marketing & Communications to build brand awareness and engagement.

Sales and Marketing Executive at Broadnet Technologies

July 31, 2014 - August 27, 2025

Handled sales and marketing activities for BroadNet Technologies, a global messaging provider, focusing on bulk SMS and related telecommunications solutions.

Region Account Manager at Stars Smile Clinics

February 1, 2024 - Present

Led all marketing and sales activities for Stars Smile Clinics in Riyadh, managing an annual budget exceeding 2.5 million SAR. Surpassed revenue targets by 145% and generated over 10,000 leads monthly during National Day campaigns. Increased patient acquisition significantly, achieving rapid growth in new branches with digital and traditional marketing strategies. Directed social media campaigns, media buying, content marketing, influencer collaborations, and sales strategies, while collaborating closely with healthcare professionals and teams to optimize patient revenue and engagement.

MENA Region Media Planner at JMI Brokers

January 31, 2024 - August 27, 2025

Designed and executed social media strategy for a Dubai-based multinational trading house, managing platforms with over 83k Facebook and 14k Instagram followers. Increased social media lead generation by 40% through customer and influencer engagement. Collaborated with designers and videographers to produce engaging content, managing a high volume of weekly posts and delivering monthly performance reports. Analyzed website traffic and provided insights to improve online presence.

Senior Media Buyer at Social Crew – Project Social Crew

April 30, 2022 - August 27, 2025

Managed media buying campaigns for a Dubai-based marketing and advertising agency across various client projects.

Marketing Manager at Bacha Resort

August 31, 2019 - August 27, 2025

Oversaw marketing operations for a renowned Lebanese resort and restaurant, enhancing brand presence and customer engagement across a variety of recreational and hospitality services.

Senior Social Media Specialist at LimeScent S.A.R.L

July 31, 2017 - August 27, 2025

Developed and executed social media strategies, content creation, and digital advertising efforts for a creative design house specializing in web, graphic, and brand design services in Lebanon.

Social Media Specialist at TBSP

August 31, 2016 - August 27, 2025

Managed social media and branding activities for an agency focused on hospitality, catering, and restaurant sectors in Beirut, delivering unique customer experiences through creative campaigns.

Social Media Strategist at VZBLT Marketing & Communications

February 28, 2016 - August 27, 2025

Led social media strategy development and execution for a marketing and advertising agency in Jdeideh, Lebanon, enhancing digital presence and engagement.

Sales and Marketing Executive at Broadnet Technologies

July 31, 2014 - August 27, 2025

Handled sales and marketing operations for a global messaging provider specializing in SMS and related communication technologies, contributing to business growth and client engagement.