Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Maha Habboush, a Social Media and Digital Marketing Specialist helping small and mid-sized brands grow their online presence through creative storytelling and consistent community engagement. I plan and produce visual content that highlights craftsmanship and builds audience loyalty, delivering a cohesive brand voice across platforms. Based in Hitchin, UK, I hold an MSc in Marketing (Distinction) from the University of Birmingham and the 2023 IDP Connect Award for performance excellence, reflecting my commitment to delivering strategic, results-driven campaigns.…I'm Maha Habboush, a Social Media and Digital Marketing Specialist helping small and mid-sized brands grow their online presence through creative storytelling and consistent community engagement. I plan and produce visual content that highlights craftsmanship and builds audience loyalty, delivering a cohesive brand voice across platforms. Based in Hitchin, UK, I hold an MSc in Marketing (Distinction) from the University of Birmingham and the 2023 IDP Connect Award for performance excellence, reflecting my commitment to delivering strategic, results-driven campaigns.

Maha Habboush

Social Media Manager, Content Creator, Digital Marketer, +2





I'm Maha Habboush, a Social Media and Digital Marketing Specialist helping small and mid-sized brands grow their online presence through creative storytelling and consistent community engagement. I plan and produce visual content that highlights craftsmanship and builds audience loyalty, delivering a cohesive brand voice across platforms. Based in Hitchin, UK, I hold an MSc in Marketing (Distinction) from the University of Birmingham and the 2023 IDP Connect Award for performance excellence, reflecting my commitment to delivering strategic, results-driven campaigns.…I'm Maha Habboush, a Social Media and Digital Marketing Specialist helping small and mid-sized brands grow their online presence through creative storytelling and consistent community engagement. I plan and produce visual content that highlights craftsmanship and builds audience loyalty, delivering a cohesive brand voice across platforms. Based in Hitchin, UK, I hold an MSc in Marketing (Distinction) from the University of Birmingham and the 2023 IDP Connect Award for performance excellence, reflecting my commitment to delivering strategic, results-driven campaigns.

Available to hire

I’m Maha Habboush, a Social Media and Digital Marketing Specialist helping small and mid-sized brands grow their online presence through creative storytelling and consistent community engagement. I plan and produce visual content that highlights craftsmanship and builds audience loyalty, delivering a cohesive brand voice across platforms.

Based in Hitchin, UK, I hold an MSc in Marketing (Distinction) from the University of Birmingham and the 2023 IDP Connect Award for performance excellence, reflecting my commitment to delivering strategic, results-driven campaigns.

Skills

Copywriting

SEO Copywriting

Experience Level

Copywriting

Expert

SEO Copywriting

Expert

Language

English

Fluent

Arabic

Fluent

Work Experience

Digital Marketing Manager – MENA Region at IDP Education

April 1, 2022 - November 3, 2025

Lead social and digital marketing across six markets, blending creative storytelling with data insight to grow online engagement. Grew social presence by 900% (Instagram from 12K to 84K; TikTok from 0 to 14K), planned and optimised paid and organic campaigns reducing acquisition costs by 20%, delivered a viral influencer campaign with 1.8M+ views and 600+ leads in one week, increased organic leads by 52% YoY and website traffic by 25% through SEO and UX improvements, introduced a custom GPT assistant to help students with studying abroad, and collaborated with design and content teams to maintain brand tone.

Founder & Content Director at ArabianRecipe.com

April 1, 2022 - April 1, 2022

Founded a food and lifestyle website focused on wellness, nutrition, and community. Reached 50K+ monthly readers and achieved top search rankings for key nutrition topics. Directed photography, copy, and social media to grow engagement by 70%, and built lasting audience trust through authentic storytelling and consistent brand voice.

Account Associate – Media Relations at Insight Discovery

October 1, 2020 - October 1, 2020

Produced content and secured Tier-1 media coverage (CNBC, Al Bayan).

Digital Marketing Consultant at Self-Employed

October 1, 2019 - October 1, 2019

Managed social and SEO campaigns for public and health sector clients including SEHA.